Pre-packaged SEO bundle not what you’re looking for?

Perfect, because that’s not what we offer. Every business has unique online goals, which is why unique solutions are necessary. Pre-determined combos might work well at fast food drive-throughs, but in the world of SEO they’re a misfit. Rather than trying to “choose the best package,” invest your time in choosing the best provider.

Selecting an Agency

97% of consumers search for local businesses online. Some look for basic information; others want to read reviews.

Search engine optimization should make you money!

You want proven, cost-effective solutions to your SEO challenges, but how do you decide which provider to use? For starters, consider these questions:

1. Is search engine optimization (SEO) right for my business?
If you’re not sure, you’ll want to find an SEO provider that takes the time to review the specifics of your situation. A good agency will initiate an open discussion with you to examine your goals and the associated variables. You should walk away from the conversation with a reliable set of unbiased recommendations and a clear understanding of your options.

2. How do I know which SEO provider is right for me?
The right provider will study your online market, monitor your competitors’ efforts and identify trends in your industry. They will assign a (ROI) value to your campaign so that you know what results to expect, and they will hold themselves accountable to their claims and projections.

3. How do I know whether an SEO provider is reputable?
A reliable agency should be able to demonstrate a quantifiable return on investment (ROI) for 10 or more recent clients. Ask for the percentage of improvement for specific metrics over a period of time. (For instance, "How much did web traffic increase over 12 months?") If the agency knows their stuff, they’ll have enthusiastic client testimonials and a proven track record that they’ll be happy to share.

4. What sorts of things should I watch for?

• Heavy upfront agency fees should ring an alarm. Why should you be asked to invest heavily before you’ve seen the process at work?
• “Guaranteed” results for first-ranked positions are another warning sign. If you come across an agency that promises to place your site at the top of a search list, do some investigating. Find out what key word(s) they’re basing their claim on: are they commonly used search terms, or are they counterintuitive words and phrases?
• Watch out for agencies that are cryptic about the links they plan to build. If they don’t offer to give you monthly reports detailing the specific progress of your campaign, think twice about working together.

5. How do I know whether an SEO provider is good at what they do?
Easy! Type the agency’s name into a search engine and see where they rank. Do they appear on the first page? If so, have they used paid AdWords to get there, or can they attribute their placement to excellent SEO? This is a great way to quickly determine whether an agency walks the walk or . . . just jabbers a big game.

6. How will my SEO success be measured?
A good SEO provider will explain which performance indicators they track, what metrics they use, and how often they plan to provide you with updated reports. These details often distinguish the agencies invested in your personal success from the ones simply trying to make a quick sale.

7. How can I avoid being locked into a commitment that fails to yield the desired results?
No business partnership can guarantee a perfect fit. To acknowledge this fact, conscientious agencies include parameters for you to be able to declare a “no fit” and end your commitment. It’s important that you’re not locked in to a partnership that doesn’t work for you. When deciding which provider to choose, you should feel confident that the business relationship you are about to enter is one of mutual flexibility and good intentions.

Check out our services and see if we meet the grade!