Comfort Vacuum

Our Client:

Comfort Vacuum provides sales and service support for the top brands of commercial and industrial cleaning equipment. Their growth hit a plateau, so they came to ICM / Seologist to expand their business over their referral base.

Our Methods:

• We designed their website to show their full range of products.
• We designed a number of microsites for distinct model lines that increased their online presence and maximized lead conversions.
• We designed separate landing pages for their products, to present customers searching online with a focused message.
• We launched a sales and parts campaign that brings them a lot of new business and allows them to upsell new equipment.
• We executed an online launch of their new line of floor scrubbing machines, which turned into one of their most profitable business lines.

Our Results:

Comfort Vacuum began with a moderately sized ad campaign, but tripled their budget as the results proved the value of ICM / Seologist’s efforts. We succeeded in helping them grow their business in a highly competitive industry.