5 Huge Reasons You Should Care About Content Marketing Metrics
As any expert with a reputable SEO agency will tell you, content marketing metrics really do matter. They let you know if the content marketing you have in place is great, if it could be better, or if you need to start all over. Along the way, you'll get quite a bit of returns on your investment. Here are a few reasons why paying attention to those metrics matter.
SEOlogist Discusses the Record-breaking €2.4 Billion Fine Google’s Been Given in the EU
Investigating the EU allegations against Google and their approach to displaying their own Google Shopping listings above their competitors in search.
Fred and Your Blogs: Will Your Rankings Survive?
Just about everyone from casual users to business owners know Google is constantly refining algorithms. Now and again, a major update is released that captures attention. The release of Fred in early 2017 has already affected the rankings for a number of web pages. If you haven’t noticed a change in your traffic patterns, hold on. It’s coming.
Website Design and Creation: What Decisions About SEO Should You Make?
Before you ever talk with a web designer and well before the actual pages are built, you need to think carefully about your search engine optimization strategy. No matter what else you may know about marketing and advertising, taking it online means you have to think about how the major search engines will rank your pages.
Link Building: Tips to Help You Maximize Your Efforts and Prioritize Your Opportunities
You already know that search engine optimization is important to reaching your target audience. Along with choosing the right keywords to include in your informative content, there’s the matter of using link building to best advantage. With the right strategy, you can identify and prioritize your opportunities to increase link value and get more rewards for your efforts. Here are some tips on how to reach those goals and enjoy a healthy flow of traffic.
What Sets Black Hat and White Hat SEO Strategies Apart?
Anyone who is beginning to explore the potential of search engine optimization will come across references to black hat and white hat SEO strategies. What is not always clear is how a particular strategy falls into a certain category. Here are examples of how one can decide which camp a strategy fits in with more easily.
The Power of Online Reviews and How They Can Be Used To Boost ROI
Over the past few years, online product and service reviews have become more powerful than ever. Not only do they help consumers determine whether to use a particular company or not; online reviews can even be used to boost ROI substantially.
Google Reduces Local Guides’ Incentive and Faces Third EU Anti-Trust Charge
Late last year, Google introduced a level and points-based system to the Local Guides program, which rewarded those who actively contribute to the Maps Community so that they would reach higher levels as they earned more points.