SEOlogist Knowledge Sharing Blog

​Few if any were prepared for the advent of COVID-19. That's certainly true for business owners as well as those involved with non-profit entities. The idea of having to curtail operations or close them altogether due to a pandemic is something that no one has had to face for decades. This has led some business owners and others to trim expenses in any way possible, including their online marketing and advertising efforts. ... Read More

If you're a business owner or anyone who's seeking to generate profit via an online presence, search engine optimization is something that you must consider carefully. The fact that you may not know exactly how to prepare and launch any type of SEO campaign should not stand in your way. It's possible to find the right SEO consultant to provide structure to that campaign. ... Read More

​Everything about your online presence affects how the major search engines choose to rank your pages. That applies to the home page of your website, your blog posts, your landing pages, and even the social media posts that you set for the search engines to index. The goal is to use the best practices and ensure all the information you have online garners favor from Google and other prominent engines. Without it, people are less likely to find out what a gem of a business you operate. ... Read More

​When many people think of search engine optimization, they tend to associate SEO with the text used on websites, blogs, landing pages, and even social media posts. They may even go as far as to consider SEO while naming website pages or coming up with searchable titles for blog posts. One element that sometimes gets overlooked is the images used along with the text. ... Read More

Your company website is the foundation for cultivating and maintaining a robust Internet presence. It's the one place that you have complete control over the content, how it informs, and what it does in terms of supporting your marketing efforts. Consider your website as the basis for your overall content marketing power. If you do, then it's easy to understand why optimizing every page with responsible and effective SEO is so important. ... Read More

Google My Business has been around since 2014 and has grown into a handy tool for many business owners. Designed as a way to provide business owners with more control over what company information displays in search engine results when users type in the exact company name. That includes the name as it appears on Google Maps and also in the local pack that pops up at the top of the search results. ... Read More

In November 2018, Google began to implement a change in how business owners could designate an area of service. Prior to that time, the approach involved using your address as a starting point for the area in which you would provide services. That is, you delivered to or would visit customers who were within a certain amount of distance of your business location. Other than using your physical address as the anchor and stating how far you would travel (40 miles as an example) to help a customer, there was nothing else do to. ... Read More