Google's AdWords is one of the most popular applications used to monitor search and marketing campaigns. However, up until recently, it was only available as a desktop application. Thanks to a brand new iPhone app, marketers can now access their campaigns and make adjustments from absolutely anywhere.
What Does It Do?
In short, the new AdWords app for iPhone allows anyone who has an existing campaign to monitor it and make changes remotely. It cannot replace the full application for desktop, but it does act as a very handy companion. For instance, while you cannot set up a brand new campaign from scratch using your mobile device, you can certainly make adjustments to your budget, view statistics, and maintain many aspects of your campaign no matter where you are. It's a step in the right direction, and webmasters could not be happier.
Stop, Pause, and Launch Campaigns
Although the iPhone app does not give you the ability to create a new campaign from scratch, you can use the app to access a campaign that you have created on your desktop. Thus, if you need to pause a campaign for a while, stop a campaign completely, or even launch a new one that you have already created via the desktop application, you can do all of this with a device that almost never leaves your side.
How it Works
After downloading the AdWords app and linking your account, the first thing you will see is a dashboard that gives you a breakdown of the performance of your current campaign. You have the option to customize this dashboard to see the things that are most important to you. What's more, there's even an Opportunities section within the menu that offers up some suggestions to improve your campaigns immediately. You can even set up notifications so you will know exactly when you've reached your budget limit or when you should act on one of the Opportunities.
If you're interested in the Google AdWords app for iPhone, you can find it in the App Store for your iPhone or iPad. Google has even provided a helpful tutorial to get you started, and you can view it here.