Depending on your needs, optimization could include any/all of the following:
- Landing Page Creation
- Calls to Action
- Architectural Support
In this part of the process, our focus will be on creating the foundation your site will stand on to begin converting leads. The strategy implemented has, to this point, been geared towards boosting your search rankings - it’s here that your strategy initiates converting that additional traffic and moves people further along the customer journey.
When it comes to content optimization it’s important to consider sales messaging and what visitors will need to see when they arrive on your site to take the actions you want them to. It is vitally important that a visitor coming from search sees what they expected to on your pages. If they don’t find high quality content that they are interested in, they won’t stay long, and as a result, won’t be persuaded to buy from you.
Persuasive messaging is a key ingredient to make your SEO services work for you. The more specific you can be with your keyword optimization, sales offers, calls to action and over-all text, the better your site will perform. The beauty of it is that, when your site is performing, Google simultaneously knows to increase your quality score (since your users are taking actions on your site) and as a result, sends even more traffic to you.
At our Toronto SEO company, our process of optimization starts with targeting your messaging towards your ideal segments and revising it over time using a variety of test messages. We work with different headlines, images and phrasing until we get it just right on every single page. When your SEO and sales messaging is working in unison, you have truly built something unstoppable that will make a tremendous impact on your revenue and even valuation as a business.