The announcement of any major update by Google is enough to cause concern about page rankings and online reputations. While minor tweaks are happing regularly, it’s the big ones that capture most of the attention. Such is the case with Google’s December 2017 update. Maccabees has been in place long enough now for webmasters and business owners to know if they need to make some changes. Here are some things to look at closely if you want to benefit from this latest update. ... Read More

It’s no secret that Google is the most popular search engine in the world. You already know about resources that help you find popular keywords and key phrases that relate to your industry, but there’s other tools you can use. One of them is Google My Business. ... Read More

You are about to take the first step toward establishing an online presence for your new business. The first sign you needed to learn a few things was when your web designer mentioned the phrase SEO. ... Read More

You already know the importance of auditing your financial records from time to time. Have you considered that an audit of your website would be a good idea? The object is to determine if the site is providing the benefits you desire and possibly identifying ways to make it more effective. While there are several approaches to conducting this type of audit, start with this basic plan. Remember you can always embellish it as you go along. ... Read More

How often have you heard or read recently that all the aspects of communication of your company or brand with its customers should be covered under the joint strategy? I bet you already did a tremendous work aligning online public relations, social media, and customer support to share the same values when communicating to existing or potential clients. ... Read More

How much do you really know about search engine optimization? As the Internet continues to evolve, it’s only natural that the way people search for the information they need changes too. Even if you’ve had an online presence for years, it makes sense to take a second look at how you optimize your pages. Here are a few tips that will get you started. ... Read More

You've heard the term ever since you launched your first website and posted that first blog. As familiar as it seems, do you really grasp the concept of search engine optimization? Now is a good time to step back and take a fresh look. You may be surprised at how much there is to this process and why it is so important. ... Read More