At Seologist, we are more than what we do – our work is a culmination of the experience and expertise of our talented employees.
Our team of highly trained SEO experts has a strong understanding of all aspects of organic search. We will work closely with you to get your company the results you’re looking for. Our team was carefully assembled to incorporate experts in each facet of the SEO process. With layers of monitoring and accountability in place, thanks to our quality in-house professionals, we are able to formulate your brand’s distinctive strategy and execute it to perfection.
As the esteemed SEO Director, Mike stands at the forefront of digital marketing excellence, showcasing a remarkable journey that has not only earned him the admiration and respect of his colleagues but also the unquestioned trust of numerous clients.
Val founded Seologist in 2003, bringing together his deep interest in applied linguistics, semantic analysis, and early SEO. He laid the foundation of a company that has since grown into a leader in digital marketing in North America.
Leon looks beyond just marketing, examines clients' sales process, technology, and operations to ensure that marketing is perfectly aligned with all the components of their businesses.
Nicole is the Director of Business Development at SeoLogist, where she drives growth and establish strategic relationships with brands across various industries.
Ross currently spearheads the development of strategic Organic and Paid Media strategies for lead generation and to build awareness and engagement at OneCore.
As a seasoned business development professional, Neil brings over 20 years of experience helping clients navigate their marketing and advertising initiatives.
Chandler specializes in turning SEO strategy into measurable growth, driving over $150M in revenue to date. Chandler’s approach goes beyond rankings: he builds strategies that increase qualified leads, boost profitability, and grow long-term brand authority.
Anastasia has been helping businesses grow for over 7 years. She builds full-funnel campaigns that reach the right audience with the most relevant message, spark interest, generate demand, and drive revenue.
Sofia bridges the gap between strategy, creative, and media teams to ensure campaigns are delivered seamlessly and with measurable impact. She works closely with clients and internal teams to bring ideas to life.
Mariia is a multidisciplinary designer who combines design craft with a strong understanding of branding, marketing, and advertising. She develops creative ideas for ads and visuals that not only look great but also connect with audiences.
With over a decade of experience in the field of SEO, Alyona is a seasoned veteran who has made a significant impact in the digital landscape. Having honed her skills while working with some of the biggest SEO agencies.
Meet Irina, a seasoned SEO professional with a wealth of experience in the field. Having successfully navigated the complexities of the UK, Canada, and US markets, Irina has honed her skills in delivering exceptional results across diverse industries.
Elizabeth stands as a formidable presence in the realm of SEO, revered not only as the esteemed Team Lead of the link-building department but also as a strategic SEO specialist with a profound understanding of Technical SEO intricacies.
Yana pairs technical audits with data-led content architecture to boost search visibility, improve ROI, and grow revenue. She has led campaigns for 100 law-firm sites, major Canadian banks, luxury jewellers, and ed-tech platforms.
Meet Alex, a rising star in the SEO industry, who has already made a significant impact. Though new to the field, Alex's dedication and determination have quickly propelled him from a reporting person to a strategic SEO specialist.
With a background in finance and a keen eye for detail, Dmitriy has a natural talent for accuracy and analytics, which he now applies to link building strategies that increase a business' online visibility.
Denis is a Senior SEO Consultant with a proven track record in ecommerce, SaaS, affiliate marketing, EdTech, service companies, and local businesses across European and US markets.
Meet Victor, an experienced reporting person with a passion for analyzing data and a keen eye for detail. With his exceptional analytics skills and expertise in Google Products, Victor is a driving force in our team's data-driven approach to success.
Yuriy meticulously crafts and oversees content strategies that are both engaging and highly optimized for search engines. He thrives on the challenge of transforming complex SEO data into meaningful content, that builds up client visibility and drives measurable impact.
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Frequently Asked Questions
A local SEO expert improves business visibility in local search results by focusing on tactics designed to target local customers. Here’s how they achieve it:
| Strategy | How It Improves Visibility |
| Google Business Profile (GBP) Optimization | Ensures your business appears in the Google Local Pack and Maps. An expert optimizes descriptions, service categories, and images. |
| Local Keyword Targeting | Targets location-based keywords like "near me" searches. This increases visibility for local search queries. |
| Online Review Management | Encourages customer reviews on Google and Yelp. Positive reviews improve local search rankings and build customer trust. |
| NAP Consistency (Name, Address, Phone) | Ensures accurate business information on directories and websites. This consistency improves local SEO signals. |
| Local Citations | Lists business details in directories like Yelp, Yellow Pages, and local review platforms. It strengthens your authority and visibility. |
| Localized Content Creation | Publishes local guides, blogs, and service pages targeting city-based keywords. |
Impact on Business: By optimizing Google Business Profiles and improving citation consistency, businesses become more visible in Google Maps and Local Pack results, leading to more phone calls, website visits, and foot traffic.
An SEO service provider offers comprehensive solutions to boost online visibility, improve search rankings, and drive more traffic. Here’s a list of essential services they provide:
| Service | How It Helps |
| On-Page SEO | Optimizes meta tags, headers, and images to improve relevance for target keywords. |
| Off-Page SEO | Builds backlinks from authoritative sites to boost domain authority. |
| Content Optimization | Enhances blog posts, product pages, and landing pages with targeted keywords and high-quality content. |
| Technical SEO | Fixes site speed, mobile usability, indexation errors, and improves crawlability. |
| Local SEO | Targets local customers through Google My Business, local citations, and local keyword optimization. |
| SEO Audits | Identifies site issues that may be preventing higher rankings and suggests fixes. |
| Competitor Analysis | Studies competitors’ keywords, backlinks, and strategies to identify opportunities for improvement. |
These services are designed to ensure businesses have a technically sound website that is relevant to search engines and users, thereby driving organic traffic.
An affordable SEO expert offers budget-friendly SEO solutions to improve your site’s performance. Here’s how they achieve this without requiring a massive budget:
| Tactic | How It Saves Costs |
| Keyword Research & Targeting | Uses free tools like Google Keyword Planner to target profitable, low-competition keywords. |
| On-Page SEO Fixes | Optimizes existing content (meta tags, headers) rather than creating new pages. |
| Basic Technical SEO | Identifies and resolves technical issues (site speed, mobile usability) at minimal cost. |
| Content Refresh | Updates old blog posts with new, relevant information to rank for current search terms. |
| DIY Elements | Offers guidance on simple SEO tasks business owners can do themselves. |
| Affordable Link Building | Builds partnerships with industry blogs and local sites for link-building opportunities. |
With affordable SEO, businesses can still achieve higher rankings and better visibility without overspending.
Hiring a SEO expert agency is more effective than managing SEO alone. Here’s why:
| Reason | Benefits of Hiring an SEO Agency |
| Expertise & Knowledge | SEO agencies have experts in content, technical SEO, and analytics. |
| Time-Saving | SEO requires constant monitoring and updates, which agencies handle for you. |
| Access to Premium Tools | Agencies use professional tools like SEMrush, Ahrefs, and Screaming Frog to optimize websites. |
| Data-Driven Strategies | Agencies use data from analytics and Google Search Console to refine SEO strategies. |
| Faster Results | With a proven SEO strategy, agencies deliver faster, more sustainable results. |
DIY SEO might seem cost-effective, but it requires a steep learning curve, ongoing effort, and access to premium tools. Hiring an agency allows businesses to focus on operations while experts manage SEO strategy, execution, and reporting.
Finding the best SEO expert near you requires a structured approach. Here’s how to identify the right SEO professional for your needs:
| Step | How to Do It |
| Check Reviews & Testimonials | Look for reviews on Google, Yelp, and Trustpilot to see what past clients say. |
| Request Case Studies | Ask for real-world examples of past client success stories and proven results. |
| Ask for Industry Experience | Choose an expert with experience in your industry to understand market-specific SEO challenges. |
| Review SEO Tools Used | Look for experts who use industry-standard tools like SEMrush, Ahrefs, and Google Analytics. |
| Look for Certifications | Check if they have certifications from Google or SEO training programs. |
| Compare Pricing & Packages | Get multiple quotes and see which expert offers the best value for your budget. |
| Request a Consultation | Book a call to ask questions about their SEO process, timelines, and deliverables. |
By following these steps, businesses can find an SEO expert that aligns with their needs, budget, and goals.
Working with a Google SEO expert in Canada offers unique advantages:
| Reason | Benefits |
| Local Market Knowledge | SEO experts understand the Canadian market, customer search behavior, and local competitors. |
| Compliance with Google Guidelines | Experts stay updated with Google’s latest algorithm changes to avoid penalties. |
| Bilingual SEO Support | Many experts offer SEO in English and French, helping you reach a larger market. |
| Local SEO Expertise | Canadian SEO experts focus on Google My Business optimization for local search visibility. |
| Access to Industry Insights | Agencies in Canada understand local consumer trends and use this knowledge to target users more effectively. |
A Google SEO expert knows how to use location-based SEO to increase visibility in local searches, helping businesses attract more leads and sales.
SEO marketing experts use several tactics to increase traffic and generate leads. Here’s how they do it:
| SEO Tactic | How It Increases Traffic & Leads |
| Keyword Strategy | Targets high-intent keywords that attract potential customers actively searching for services. |
| On-Page SEO | Optimizes pages for specific keywords, improving search visibility. |
| Content Marketing | Creates engaging blog posts, landing pages, and guides to drive organic traffic. |
| Call-to-Actions (CTAs) | Adds buttons, forms, and CTAs to landing pages to increase lead generation. |
| SEO Audits | Identifies site errors that prevent traffic growth and suggests improvements. |
| Link Building | Builds backlinks from industry websites, which boosts the site’s domain authority and visibility. |
| Technical SEO Improvements | Enhances site speed, mobile-friendliness, and page structure, making it easier for Google to rank the site. |
| Local SEO | Increases visibility in Google Maps and Local Pack results, driving phone calls and walk-ins for local businesses. |
With Seologist's SEO services, businesses can increase traffic, capture new leads, and improve their online visibility. These strategies create long-term growth, not just temporary traffic spikes.
A local SEO service provider improves rankings by using targeted techniques designed to increase visibility in local search results. Here are key methods they use:
| Strategy | How It Helps Improve Rankings |
| Local Keyword Research | Identifies high-traffic, location-based keywords and optimizes web pages accordingly. |
| Google Business Profile (GBP) Optimization | Enhances visibility in Google Maps and Local Pack by optimizing business listings, hours, and categories. |
| Local Link Building | Builds backlinks from local directories, news sites, and industry-specific resources to boost local authority. |
| NAP Consistency (Name, Address, Phone) | Ensures consistent business information across directories, helping Google trust the business more. |
| Online Review Management | Responds to customer reviews, increasing trust and encouraging positive reviews, which influences local search rankings. |
Impact on Business: Local SEO increases exposure for “near me” searches, driving more calls, visits, and conversions from local customers.
Google SEO experts stay updated on algorithm changes through a combination of industry insights, tools, and continuous learning. Here’s how they do it:
| Method | How It Keeps SEO Experts Updated |
| Google’s Official Updates | Monitors Google's official announcements on their Search Central Blog and social channels. |
| SEO Industry Forums | Participates in forums like Reddit's SEO threads, Google Webmaster Central, and Moz forums. |
| SEO News Platforms | Tracks updates from Moz, Search Engine Journal, and Search Engine Land for breaking news on Google updates. |
| SEO Tools & Alerts | Uses SEMrush, Ahrefs, and Google Search Console to track ranking shifts and analyze impacts from updates. |
| Continuous Testing | Tests new SEO strategies and tracks their effectiveness after an algorithm change. |
| Webinars & Conferences | Attends industry events like MozCon, Pubcon, and Google Search Central live events for expert insights. |
Why It Matters: Staying ahead of algorithm changes prevents sudden ranking drops and allows for proactive SEO adjustments.
A professional SEO expert possesses essential skills, qualities, and technical abilities to drive better search rankings. Key traits include:
| Trait | Why It’s Important |
| Technical Expertise | Can resolve technical issues (site speed, indexability) that affect rankings. |
| Data-Driven Approach | Uses analytics to identify trends and refine SEO strategies for better performance. |
| Problem-Solving Skills | Can identify and solve SEO issues like indexation errors and ranking drops. |
| Adaptability to Changes | Adjusts SEO strategies based on Google algorithm updates. |
| Mastery of SEO Tools | Uses SEMrush, Ahrefs, Google Analytics, and other tools to audit and track performance. |
| Content Strategy Knowledge | Understands how to optimize content for keywords, intent, and engagement. |
| Critical Thinking | Uses logic and data to create actionable SEO strategies, even in competitive niches. |
Hiring an expert with these traits ensures your site gets tailored strategies, ongoing updates, and improved rankings.
A SEO expert agency creates a custom strategy by tailoring tactics to your specific business goals, industry, and competition. Here’s how it works:
| Step | How It Helps Your Business |
| SEO Audit | Analyzes site health, speed, indexation, and technical issues. |
| Competitor Analysis | Identifies competitors’ strategies and finds ways to outperform them. |
| Keyword Research | Targets relevant keywords with high search volume and low competition. |
| Content Strategy | Creates blogs, guides, and landing pages optimized for specific keywords. |
| On-Page SEO | Optimizes meta tags, content, images, and internal links for better relevance. |
| Technical SEO | Improves crawlability, page speed, and mobile usability. |
| Backlink Strategy | Builds high-authority backlinks to improve site credibility. |
| Performance Monitoring | Tracks KPIs like organic traffic, conversions, and rankings. |
Benefits: Custom strategies improve search engine visibility and align SEO efforts with specific business goals, leading to higher traffic and ROI.
Choosing a SEO service provider requires careful evaluation of their skills, experience, and track record. Here’s what to look for:
| Factor | Why It’s Important |
| Proven Case Studies | Look for success stories and evidence of past results. |
| Client Reviews & Testimonials | Check platforms like Google Reviews, Trustpilot, and Clutch for feedback. |
| SEO Tools Used | Ensure the provider uses industry-standard tools like SEMrush, Ahrefs, and Google Analytics. |
| Transparent Pricing | Avoid agencies that don't disclose costs or offer "guaranteed" rankings. |
| Service Offerings | Look for a wide range of services, including on-page, off-page, and technical SEO. |
| Communication & Reporting | Ask how often you'll receive progress reports and updates on performance. |
Pro Tip: Schedule a consultation with the SEO provider to discuss your goals and ensure they understand your business.
A local SEO expert boosts visibility for small businesses by focusing on local search optimization tactics. Here’s how:
| Strategy | How It Increases Visibility |
| Google Business Profile (GBP) Optimization | Ensures the business appears in the Local Pack and Google Maps. |
| Geo-Targeted Keywords | Targets location-based keywords like "near me" and "in [city name]". |
| Local Citations | Lists the business in local directories like Yelp and Yellow Pages. |
| Review Management | Encourages customers to leave positive reviews, which signals trust to Google. |
| Local Backlink Building | Secures backlinks from local blogs, news sites, and business directories. |
| Localized Content | Publishes location-specific blog posts and guides, boosting relevance in local searches. |
These tactics help small businesses rank for local searches, driving more calls, website visits, and store visits.
A SEO provider company optimizes websites to improve visibility, usability, and performance on search engines. Here’s a breakdown of their role:
| Activity | How It Helps Your Website |
| On-Page SEO | Optimizes page titles, meta descriptions, and headings for target keywords. |
| Technical SEO | Fixes crawlability issues, site speed, and schema markup to enhance search engine understanding. |
| Link Building | Builds high-quality backlinks from authority sites. |
| Content Creation | Publishes SEO-optimized blogs, guides, and landing pages. |
| Site Speed Optimization | Improves page load times to reduce bounce rates and boost rankings. |
| SEO Audits | Analyzes technical errors and content gaps, providing actionable insights. |
| Analytics Tracking | Uses Google Analytics and Search Console to measure traffic, clicks, and engagement. |
Impact: These tasks ensure websites become more search engine-friendly, resulting in better rankings, more visibility, and higher traffic.
A local SEO expert company boosts growth by driving more local traffic, leads, and customers. Here’s how:
| Method | How It Boosts Growth |
| Google Local Pack Optimization | Improves visibility in local results for "near me" searches. |
| Customer Reviews | Increases social proof with positive reviews, encouraging new leads. |
| Local Blog Content | Produces blog content targeting city-based keywords to drive targeted traffic. |
| Call Tracking & Reporting | Tracks which calls come from local SEO efforts, enabling smarter marketing decisions. |
Result: Local SEO provides a cost-effective way to attract more local customers, leading to increased foot traffic, inquiries, and sales.