SEO for Educational Institutions

SEO for Toronto Schools & Colleges

Whether you are looking to specialize in after-school education or a university looking to attract the smartest and brightest, the potential of SEO is often overlooked. While we’ve all seen massive budgets allocated to marketing and branding, SEO services for educational institutions are still often forgotten.

Why Should Educational Institutions Focus on SEO?

These days, universities, colleges, CEGEPs, and community colleges are looking at ways to differentiate themselves. As much as the field of higher education caters towards academia, it is still a marketing business.

The top schools and educational institutions know that holding a position at the top of Google is worth any re-branding budget. SEO for educational institutions is an essential part of any marketing strategy – it puts your name at the top, which is important for prospective students.

Sounds interesting? Let's chat and see how Seologist can help increase your education website visibility within your current budget.

Implementing a Solid Technical SEO Strategy

SEO Strategy for Schools and Educational Institutes

When it comes to SEO for universities, implementing a solid technical SEO strategy is the start of something bigger. You can think of it as a roadmap to success: most of the largest universities and colleges have an SEO company behind them doing this work, and there is a reason for it. SEO works wonders, no matter the industry.

Here are some of the ways that you could implement a technical SEO strategy for educational institutions:

  • First and foremost, you will need to optimize your content for SEO. This does not mean you need to litter your content with keywords; instead, creating content with long and targeted keywords will help your site gain favour with the likes of Google or Bing.
  • Secondly, if you are trying to recruit new students, invest your efforts into mobile. All schools must consider how their site looks and feels on their mobile side. Mobile SEO for schools is not only an investment, but something that must be crafted and fine-tuned over time.
  • Another important consideration, especially when it comes to higher learning, is targeting those looking to come to your region from abroad. Depending on the school, they may be looking to recruit from Asia, the Middle East, different parts of Europe, Africa, or a variety of other countries. This means that creating and maintaining a multilingual site with targeted SEO is essential for your long-term success. It is hard to sell your university on the global stage when you are not on the first page of Google, no matter the student’s location.
  • Finally, in order to make things more accessible, optimizing your site for voice search is a great way to help broaden your student recruitment. It is a process, but once in place, it will do wonders for your overall site rankings and make your brand and school more accessible.

However, it is not all about building a strategy: maintaining your efforts is just as critical. Here are some ways top-tier universities can build out their sites for SEO for higher education.

Link-Building to Create Authority for Higher Education

One of the best ways for universities and other higher education institutes to build authority is through link building. Link building is a simple process, but when done right, it is something that does wonders. Add authoritative backlinks from reputable sites that rank high naturally within your content. As you continue to add these links, the search engines will reward you for your work.

Local SEO for Education Websites

Local SEO is one of the most important strategies for a higher educational institution. Not only are you looking to attract students from afar, but you’re also setting up local students to flourish. A site with proper local SEO for universities will allow you to rank at the top of Google Maps and Apple Maps. This is worth its weight in gold when considering the work it takes to rank in the educational space.

Monitoring SEO for Schools

One of the most important things universities and other higher education institutions can do in terms of SEO is monitor their progress. This means monitoring your site, ranking, and what is working and what is not. SEO is not an overnight project - consider SEO as a long-term strategy that will need to be continually tweaked, changed, and edited.

Benefits of SEO for Educational Institutions

The benefits of SEO for educational institutions are practically endless.

  • You will be able to rank at the top of search engine results, which means your school is on the first page of Google.
  • You will be able to grow your reputation online through a tried and tested method to gain authority and ranking.
  • You can rank in both search engine results and Google Maps results.
  • You can attract local, regional, and even international students to your school.

SEO is a skill set that cannot be cultivated by a marketing team or Googling. Instead, finding and working with SEO agencies that have been strengthening their experience for years is one of the best ways to enjoy better SEO without learning an entirely new way of doing things.

SEOlogist is one of the best SEO agencies for colleges and educational institutions in Canada. Located in Toronto, our team has established its presence in the industry as one of the leading SEO strategies for universities, and our reputation is unparalleled.

From local SEO to search engine ranking and monitoring, SEOlogist takes care of all the hard work, letting your school’s SEO flourish. Reach out to our team to get started on your SEO efforts today.

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