Are You Experiencing a High Bounce Rate? Here’s Why and What You Can Do About I

One of the things you’ve learned over the years is that it isn’t enough to drive traffic to your site. After people reach you for whatever reason, you want them to stay long enough to get a good idea of what you have to offer. When they don’t all those marketing strategies have left you with little to nothing to show for it. You, my friend, are dealing with what’s known as a lousy bounce rate. Unless you are ready to throw in the towel and give up on your dream, something has to change. Here’s how you go about making that change. ... Read More

What Sets Black Hat and White Hat SEO Strategies Apart?

Anyone who is beginning to explore the potential of search engine optimization will come across references to black hat and white hat SEO strategies. What is not always clear is how a particular strategy falls into a certain category. Here are examples of how one can decide which camp a strategy fits in with more easily. ... Read More

How Penguin 4.0 Has Changed SEO

With Google’s latest Penguin 4.0 update being rolled out fairly recently, many SEO experts and web content developers want to know what sort of effect this algorithm change will have on their online activities in the future. Check this article to find a few of the changes you can expect to see being unrolled in the next few months. ... Read More