SEOlogist Knowledge Sharing Blog

Knowing how to play the system you find yourself in has been the key to success for many and Google’s expansive algorithm is no different. What difference does it make if you offer the best product or service in all of Canada if when people search for your industry, you are nowhere to be found. If a nut falls from a tree onto the ground and no one was there to hear it, did it really make a sound? ... Read More

It's been said that if you want something done right, you should do it yourself. But does the same go for SEO? The truth is, you CAN do SEO yourself, but not until you read this. ... Read More

Before we jump into the meat of this article, let's start with some essential but straightforward definitions. What is a brand? The traditional interpretation of a brand is a non-generic name of a product produced by a private or public company. ... Read More

The journey to the first page of Google or Bing is a long one, and SEO is the mechanism to move your website to these prime positions. However, SEO is more than just keywords and fresh content; it is an ever-developing and changing set of rules and regulations that requires a site to change with the times. This is why SEO audits are an essential part of any website regular operation. ... Read More

In the search engine optimization (SEO) industry, there lies a misunderstanding of the very concept of the SEO services. There is a disconnect between SEO packages and the actual SEO costs that are associated with the packages. We see SEO packages from hundreds of companies that create and bundle SEO services together to create intro packages, silver packages and gold packages. ... Read More

​Few if any were prepared for the advent of COVID-19. That's certainly true for business owners as well as those involved with non-profit entities. The idea of having to curtail operations or close them altogether due to a pandemic is something that no one has had to face for decades. This has led some business owners and others to trim expenses in any way possible, including their online marketing and advertising efforts. ... Read More

If you're a business owner or anyone who's seeking to generate profit via an online presence, search engine optimization is something that you must consider carefully. The fact that you may not know exactly how to prepare and launch any type of SEO campaign should not stand in your way. It's possible to find the right SEO consultant to provide structure to that campaign. ... Read More