If you maintain any type of presence online, then you have heard about the updates that the major search engines do from time to time. What you may not realize is that the nature of those changes makes some things that used to be very important to placement in search engine results no longer relevant. ... Read More

Much of your focus is on producing goods or services that your clients will choose over the offerings of other companies. ... Read More

Have you ever heard of a filter bubble? While the term may be one you’ve never used, the fact is that you are likely in more than one bubble right now. Here’s what you need to know about Google, the filter bubbles it creates, and what you can do to step out of that bubble when you want. ... Read More

Most people involved in SEO these days recognize audience targeting as important. This practice allows you to focus specifically on audiences who are likely to provide conversions. However, some people have falsely come to the assumption that audience targeting means that keywords are no longer needed. This is a false assumption. Keywords are still important in SEO marketing and will likely continue at that level of importance for years to come. ... Read More

The SEO world is a constantly changing environment. Search engines such as Google see constant updates, changes to your strategy need to be evaluated both on-site and off-site, you need to create outreach campaigns, and much more. When implementing changes, you need to focus on quality traffic that will help your brand grow. Consider the tips below when realigning your SEO campaign to better suit the needs of your business. ... Read More

SEO is more involved than merely including relevant keywords and phrases in web content. One of the more recent innovations to rank your pages higher in search engine results involves the use of artificial intelligence. More specifically, AIO (or Artificial Intelligence Optimization) is creating quite a bit of buzz with website and blog owners. When it comes to AIO, it’s hard to beat what RankBrain has to offer. ... Read More

Semantics are all about the meaning or the intent behind a word. When you are talking about search engine results, accurately interpreting the intent of the user makes it easier to return relevant results. ... Read More