Search Engine Optimization Tips

How much do you really know about search engine optimization? As the Internet continues to evolve, it’s only natural that the way people search for the information they need changes too. Even if you’ve had an online presence for years, it makes sense to take a second look at how you optimize your pages. Here are a few tips that will get you started. ... Read More

What is Search Engine Optimization?

You've heard the term ever since you launched your first website and posted that first blog. As familiar as it seems, do you really grasp the concept of search engine optimization? Now is a good time to step back and take a fresh look. You may be surprised at how much there is to this process and why it is so important. ... Read More

Are Some Businesses Impacted More by Online Reviews?

The days of relying solely on reviews in print publications are over. These days, many people turn to the Internet when they want to find out what others think about entertainment, dining, and other types of options. Even local trades professionals like plumbers and air conditioning experts are subject to review at one site or another. ... Read More

Understanding the Various Kinds of Featured Snippets

Search engines continually refine the way they display search results. You have noticed that Google in particular makes use of what is known as a featured snippet. Snippets provide readers with a sense of what they will find if they navigate to one of the top ten results associated with their searches. Usually the snippet is created using information from one the sites occupying the second through the tenth result. Some information from the highest ranking result may also be included. For readers, this can make finding the right data all the easier. ... Read More

5 Simple Reasons Why Your SEO Efforts Aren’t Paying Off

You created an online presence for your business many years ago. There was a time when your website, the ads you approved, and even the blog posts that you posted seemed to produce quite a few results. Unfortunately the returns they are producing these days are not what they were in the past. Simply put, your SEO efforts are not paying off any longer. What is happening and how can you change that? Here are five possible areas to consider and what you can do about them. ... Read More

5 Important Signs That Your SEO Specialist is Doing a Great Job

One of the best moves you ever made was hiring an expert in search engine optimization. The wealth of knowledge that the professional brings to the table began to pay off almost from the very first day. In fact, it’s getting difficult to remember how your online efforts were progressing before you secured professional support. Here are five of the areas where the SEO expert has made a huge impact on your online reputation and the success of your company. ... Read More