Reaching and Engaging Your Audience: Why You Need a Different Approach

Once upon a time, your attempt to reach and engage potential readers and clients was based on search engine optimization. The goal was to provide information that readers were seeking and make sure your site was showing up on the first page of search engine results. About the time you got a handle on that process, this thing called social media came along. ... Read More

Worried About Your Bounce Rate? Try These Strategies!

You already know about all the ways to drive traffic to your site. The problem is keeping people there long enough to generate any real benefits. When visitors get to your site and only stay there for a few seconds, the effect is a higher bounce rate. Would you like to lower that rate and have a better chance of building a loyal following? Here are some tips that will help. ... Read More

Link Building: Tips to Help You Maximize Your Efforts and Prioritize Your Opportunities

You already know that search engine optimization is important to reaching your target audience. Along with choosing the right keywords to include in your informative content, there’s the matter of using link building to best advantage. With the right strategy, you can identify and prioritize your opportunities to increase link value and get more rewards for your efforts. Here are some tips on how to reach those goals and enjoy a healthy flow of traffic. ... Read More

Google Star Ratings Have Changed: Should You Care?

Google has offered consumers the opportunity to review and rate businesses for quite a few years. There’s a good chance you’ve check out the ratings for one or more restaurants, retail stores, and other businesses before you decided to give them a try. In a world where researching first and purchasing later is common, those ratings do matter. ... Read More

Are You Experiencing a High Bounce Rate? Here’s Why and What You Can Do About I

One of the things you’ve learned over the years is that it isn’t enough to drive traffic to your site. After people reach you for whatever reason, you want them to stay long enough to get a good idea of what you have to offer. When they don’t all those marketing strategies have left you with little to nothing to show for it. You, my friend, are dealing with what’s known as a lousy bounce rate. Unless you are ready to throw in the towel and give up on your dream, something has to change. Here’s how you go about making that change. ... Read More

What Sets Black Hat and White Hat SEO Strategies Apart?

Anyone who is beginning to explore the potential of search engine optimization will come across references to black hat and white hat SEO strategies. What is not always clear is how a particular strategy falls into a certain category. Here are examples of how one can decide which camp a strategy fits in with more easily. ... Read More