SEOlogist Knowledge Sharing Blog

You created an online presence for your business many years ago. There was a time when your website, the ads you approved, and even the blog posts that you posted seemed to produce quite a few results. Unfortunately the returns they are producing these days are not what they were in the past. Simply put, your SEO efforts are not paying off any longer. What is happening and how can you change that? Here are five possible areas to consider and what you can do about them. ... Read More

One of the best moves you ever made was hiring an expert in search engine optimization. The wealth of knowledge that the professional brings to the table began to pay off almost from the very first day. In fact, it’s getting difficult to remember how your online efforts were progressing before you secured professional support. Here are five of the areas where the SEO expert has made a huge impact on your online reputation and the success of your company. ... Read More

If you maintain any type of presence online, then you have heard about the updates that the major search engines do from time to time. What you may not realize is that the nature of those changes makes some things that used to be very important to placement in search engine results no longer relevant. ... Read More

Much of your focus is on producing goods or services that your clients will choose over the offerings of other companies. ... Read More

Have you ever heard of a filter bubble? While the term may be one you’ve never used, the fact is that you are likely in more than one bubble right now. Here’s what you need to know about Google, the filter bubbles it creates, and what you can do to step out of that bubble when you want. ... Read More

Most people involved in SEO these days recognize audience targeting as important. This practice allows you to focus specifically on audiences who are likely to provide conversions. However, some people have falsely come to the assumption that audience targeting means that keywords are no longer needed. This is a false assumption. Keywords are still important in SEO marketing and will likely continue at that level of importance for years to come. ... Read More

The SEO world is a constantly changing environment. Search engines such as Google see constant updates, changes to your strategy need to be evaluated both on-site and off-site, you need to create outreach campaigns, and much more. When implementing changes, you need to focus on quality traffic that will help your brand grow. Consider the tips below when realigning your SEO campaign to better suit the needs of your business. ... Read More