What is SEO?
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What is SEO, anyway?
SEO, or Search Engine Optimization, is the most important tool in establishing a robust web presence. Massively effective, SEO can and should be implemented by anyone hoping to increase their traffic, improve their brand recognition and generally dominate the world wide web.
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To be precise, Search Engine Optimization encompasses a wide range of creative and technical elements that help websites achieve visibility through organic search engine results. Here’s how it works: Utilizing good SEO practices improves a site’s ranking and recognizability by search engines, thus attracting more attention and traffic from search engine users.
Achieving good SEO fundamentally means building a website that is easy-to-navigate, instantly-understandable, and otherwise conducive to a good user experience. It also means creating a site filled with content that is legitimately valuable to users. This then translates into a site that is found to be high-quality by search engine algorithms. The goal of a good SEO redesign is taking everything that makes your brand or publication great, and packaging it in a way that makes that excellence apparent to search engines and users alike.