SEO for Financial Industry

SEO for Toronto Banking and Financial Services

The financial industry in Canada has long been a sector that has been slightly behind the times when it comes to search engine optimization. For years, big banks have never had to worry about competition, and most people would simply open an account at a single bank and keep all their accounts with them. However, with the influx of FinTech companies, credit unions, and online institutions, the pressure of competition to attract customers has never been greater – and that is exactly why SEO for financial services is so important. Whether you are a Toronto bank, FinTech company, or a financial advisor, SEO services for finance is essential.

What is SEO for Financial Services?

When discussing SEO for financial institutions, it’s important to touch on two main things: first and foremost, your website and company's ranking on Google and other leading search engines. Search engine optimization at its core is working to rank a website as high as possible using Ontario location or service-based keywords and other methods. It is a slow process, but when done correctly, your page will be at the top of the list when someone googles a specific keyword.

The second thing to keep an eye on is called local search engine optimization. This process uses Google Maps, Google My Business, and online reviews to rank and show your company. This is especially important if you want to build search engine optimization for financial advisors or other financial experts. It takes some time and thought, but local search can be a viable resource for anyone looking to build their online profile.

Sounds interesting? Let's chat and see how Seologist can help increase your financial business visibility within your current budget.

Benefits & Opportunities of SEO for Finance

SEO Strategy for Financial Industry

There are so many benefits and opportunities when it comes to SEO in the Canadian financial sector. Top companies have realized that customers will no longer go to a branch and get an account, instead choosing to shop around and try to find a great deal. This is why it is essential to invest in SEO for financial websites if you are in the financial space, or are a smaller financial institution.

With SEO searches, you can:

  • Find and attract a new client base
  • Rank as an authoritative site and promote guest posts or other content
  • Be a pillar in your local community
  • Incentivise your brand and grow organically

Proven SEO Strategies for Financial Services

Over the years, the financial services SEO industry has dialled in on what works and what does not in terms of SEO strategies. There are a few proven SEO strategies that are guaranteed to work in SEO finance.

  • Technical SEO for financial service websites

    One of the best ways to get your SEO sorted in the financial space is to have technical SEO on your site. Your backend build contains keywords in the meta, proper citations, and fresh content with targeted keywords. In addition, you will want to ensure that everything is backlinked correctly, and that your site is optimized for mobile use.

  • Financial service content strategies

    Content is king for SEO, and getting fresh content for your search engine spiders is essential. You can create a monthly blog, refresh your content, and even get guest posts to ensure you always have something new on your site.

  • Off-page SEO for financial advisors

    Thirdly, off-page SEO is half the battle regarding an SEO strategy for financial institutions. It is a science, and when done correctly, it can make a massive difference in your website's rank.

  • Local SEO for financial industry websites

    Finally, putting together a local SEO campaign is critical. This includes filling out your Google Maps and Google Business profile and ensuring you get some authentic and great reviews. This is especially important if you are an independent financial analyst or expert in Toronto or other big cities in Canada.

Value of SEO for Banks

When it comes to banks, SEO can be a complex project, but has the potential to also bring great rewards. Whether you are a large institution or a local bank looking for clients, SEO can make all the difference. With SEO, you will have a new stream of potential clients that are not walk-ins who can find you and search you up with ease.

Online Visibility for Tax & Accounting Websites

SEO is key for smaller businesses such as personal financial advisors and tax and accounting services. Hyper-target the local population and rank on the first page of Google after just a few months of hard work - it is a process that requires a hefty SEO plan, but if done correctly, you can expect to reap the benefits of quality leads and easy conversions.

Building Your Online Reputation (Expertise, Authority and Trust)

As part of off-page SEO, building your online reputation is an integral step. A professional and well-performing website will do wonders to attract an overwhelmingly online clientele and differentiate you from other professionals or businesses in your area. Through link building and guest posting, you can start gaining authority and trust from Google. This will allow your website ranking to continue growing, making your business easier to find for clients seeking you out for your services.

Final Advice Before Investing in SEO for Financial Services

When investing in SEO, there are a few key steps to keep in mind. You must be willing to put in the work and familiarize yourself with the workings of the industry. SEOlogist is a leading financial services SEO company with an accomplished record and proven strategy. Finally, consider the cost: it is not cheap to run a proper SEO campaign in the financial space, and acquiring a lead can be pricy. If you are already paying for leads or have in the past, consider SEO as an organic lead gen campaign that will work ahead for years to come.

Hiring a dedicated company to hire your SEO services is an investment for your financial business's long-term growth, and most importantly, growing your company’s customer base.

Your high rankings start with a
FREE SEO Reality Check

We respect and protect your privacy

Didn't like this article? Please let us know why and we will make it better!

Thank you for your feedback!