Buyers are searching for information that helps them make an informed decision. Businesses that provide this information will enable themselves to become thought-leaders in their industry. Our Content Marketing solution is a new, innovative way to address the needs of your prospects. It involves the 4 components below.
We examine your existing content, website performance, business goals and objectives, target audiences, content categories, distribution channels, timelines, KPIs and more to find opportunities.
We develop high quality content including articles, infographics, e-books, newsletters, white papers, videos and more.
We distribute your content through major publishers (CNN, Yahoo, AOL, etc), search engines, relevant influencers and social media channels to reach audiences across all desktop and mobile devices.
Monthly measurement of campaign performance based on goals, objectives and established KPI’s.
People have become desensitized to advertising messages. Content marketing provides an opportunity to achieve your goals by informing audiences rather than incorporating a pushy hard-sell approach.