You created an online presence for your business many years ago. There was a time when your website, the ads you approved, and even the blog posts that you posted seemed to produce quite a few results. Unfortunately the returns they are producing these days are not what they were in the past. Simply put, your SEO efforts are not paying off any longer. What is happening and how can you change that? Here are five possible areas to consider and what you can do about them. ... Read More

If you maintain any type of presence online, then you have heard about the updates that the major search engines do from time to time. What you may not realize is that the nature of those changes makes some things that used to be very important to placement in search engine results no longer relevant. ... Read More

SEO is more involved than merely including relevant keywords and phrases in web content. One of the more recent innovations to rank your pages higher in search engine results involves the use of artificial intelligence. More specifically, AIO (or Artificial Intelligence Optimization) is creating quite a bit of buzz with website and blog owners. When it comes to AIO, it’s hard to beat what RankBrain has to offer. ... Read More

You’ve heard of Secure Sockets Layer before but perhaps it’s not been all that prominent on your radar. Much of your focus has been on putting together the most user-friendly website that you can. A lot of attention was paid to developing quality content, using the right images and in general making sure the site is informative and easy to navigate. ... Read More

Marketing experts are urging clients to get cozy with voice search optimization. You already have a little SEO knowledge, but what’s this new approach? And does it really make a difference? Here are some basics about voice SEO that you need to know and put to good use. ... Read More

Once upon a time, links were at the top of the heap. Content, while considered important, lagged behind. Things are changing for a number of reasons and content is now more important in ranking than ever. Here is what you need to understand about today’s SEO process and what has changed. ... Read More

As any expert with a reputable SEO agency will tell you, content marketing metrics really do matter. They let you know if the content marketing you have in place is great, if it could be better, or if you need to start all over. Along the way, you'll get quite a bit of returns on your investment. Here are a few reasons why paying attention to those metrics matter. ... Read More