Local SEO

Products: Something New For Your Google My Business Strategy

Google My Business

Google My Business has been around since 2014 and has grown into a handy tool for many business owners. Designed as a way to provide business owners with more control over what company information displays in search engine results when users type in the exact company name. That includes the name as it appears on Google Maps and also in the local pack that pops up at the top of the search results. ... Read More

Google My Business News: No More Distance-Based Service Areas!

Google My Business News: No More Distance-Based Service Areas!

In November 2018, Google began to implement a change in how business owners could designate an area of service. Prior to that time, the approach involved using your address as a starting point for the area in which you would provide services. That is, you delivered to or would visit customers who were within a certain amount of distance of your business location. Other than using your physical address as the anchor and stating how far you would travel (40 miles as an example) to help a customer, there was nothing else do to. ... Read More

Why Authenticity is Important in Local SEO

Why Authenticity is Important in Local SEO

​These days, local search engine optimization (SEO) is essential for attracting new clients and improving the visibility of your brand within your local neighborhood or area. However, many people don't realize that optimizing local business websites involves more than building backlinks, inserting keywords and waiting for customers to find them. ... Read More

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