Technology News

Ways that Machine Learning Impacts SEO

Ways that Machine Learning Impacts SEO

When it was revealed last year that Google was using a machine learning tool called RankBrain to contribute to search engine results, it caused somewhat of a commotion in the SEO world because everyone was wondering what type of impact it would have. At present though, the tech industry seems to be focused on machine learning (ML) and bots. ... Read More

KPIs for SEO

KPIs for SEO

An SEO campaign is only as good as the results it brings in, and those results need to be carefully measured and analyzed. Key performance indicators, or KPIs, are the key to guaranteeing top results. ... Read More