SEO

SEO Mistakes of e-Commerce Websites You Must Avoid

E-Commerce Websites SEO Mistakes to Avoid

You may not think that search engine optimization matters on e-commerce platforms. That can pave the way for some serious mistakes that prevent the platform from being effective as possible. While the approach is a little different, SEO does play an important role in the world of online marketplaces. Here are a few examples of the SEO mistakes that must be avoided if you want your e-commerce site to reach its full potential. ... Read More

Why SEO is Better Than Paid Ads

Why SEO is Better Than Paid Ads

How's your paid ad campaign working? Are you getting the results you hoped to generate? If this is your first time launching such a campaign, the results may seem thin and the cost more than you expected. What you are experiencing points out why search engine optimization is so important and how it is essential if you ever hope to get much of anything from those ads. Here are some of the reasons why you need strong SEO before you spend money on ads. ... Read More

Reaching and Engaging Your Audience: Why You Need a Different Approach

Reaching and Engaging Your Audience

Once upon a time, your attempt to reach and engage potential readers and clients was based on search engine optimization. The goal was to provide information that readers were seeking and make sure your site was showing up on the first page of search engine results. About the time you got a handle on that process, this thing called social media came along. ... Read More

Understanding Flow Metrics: A Simple Breakdown

Understanding Flow Metrics: A Simple Breakdown

As the time of Google PageRank comes to an end, secondary metrics are fast becoming the ranking factors in Google and hold a much greater relevance. Sites that measure flow like Moz and MajesticSEO are updated daily, can’t be tricked as easily as PageRank could and are more effective for ranking and determining sites. ... Read More