Paid Advertising Not Doing Well? Here’s Why and What You Can Do About It!

Online ad campaigns are supposed to be easy, or at least that’s what people think. You create ads, deploy them, and wait for the hits and the cash to roll in. Unfortunately, that’s not the way things happen. Creating ads and waiting for people to find them is not enough. Here’s what you should know about your ads, what’s keeping them from performing well, and what you can do about it. ... Read More

Why SEO is Better Than Paid Ads

How's your paid ad campaign working? Are you getting the results you hoped to generate? If this is your first time launching such a campaign, the results may seem thin and the cost more than you expected. What you are experiencing points out why search engine optimization is so important and how it is essential if you ever hope to get much of anything from those ads. Here are some of the reasons why you need strong SEO before you spend money on ads. ... Read More

Why Audience Targeting Won’t Help Your SEO As Much As You Think

Most people involved in SEO these days recognize audience targeting as important. This practice allows you to focus specifically on audiences who are likely to provide conversions. However, some people have falsely come to the assumption that audience targeting means that keywords are no longer needed. This is a false assumption. Keywords are still important in SEO marketing and will likely continue at that level of importance for years to come. ... Read More

Has Content Overtaken Link Building in Importance?

Once upon a time, links were at the top of the heap. Content, while considered important, lagged behind. Things are changing for a number of reasons and content is now more important in ranking than ever. Here is what you need to understand about today’s SEO process and what has changed. ... Read More

5 Huge Reasons You Should Care About Content Marketing Metrics

As any expert with a reputable SEO agency will tell you, content marketing metrics really do matter. They let you know if the content marketing you have in place is great, if it could be better, or if you need to start all over. Along the way, you'll get quite a bit of returns on your investment. Here are a few reasons why paying attention to those metrics matter. ... Read More