Strategy

6 Major Ventures to Invest Your Marketing Budget in 2019

6 Major Ventures to Invest Your Marketing Budget in 2019

Almost every business in the world needs to advertise to stay afloat, there's no way around it and it's been true ever since businesses were invented. However, the proper way to advertise has changed with the ages. Never has it been more true than in the past decade or so. ... Read More

Moving Your eCommerce Site Forward: Five SEO Strategies That Must Go

Moving Your eCommerce Site Forward

Your eCommerce site is doing well, but could things be better? Actually, they could. There are some mistakes you are making with those SEO efforts that are holding the site back. Fortunately, a chance in approach will eliminate them and put your site on the path to greater revenues. Here are five ways to update your effort and make a huge difference. ... Read More

7 Reasons Why You Should Consider SEO Strategy in Order to Amplify Your PR Efforts

7 Reasons Why You Should Consider SEO Strategy

How often have you heard or read recently that all the aspects of communication of your company or brand with its customers should be covered under the joint strategy? I bet you already did a tremendous work aligning online public relations, social media, and customer support to share the same values when communicating to existing or potential clients. ... Read More

5 Simple Reasons Why Your SEO Efforts Aren’t Paying Off

Reasons Why Your SEO Efforts Are Not Paying Off

You created an online presence for your business many years ago. There was a time when your website, the ads you approved, and even the blog posts that you posted seemed to produce quite a few results. Unfortunately the returns they are producing these days are not what they were in the past. Simply put, your SEO efforts are not paying off any longer. What is happening and how can you change that? Here are five possible areas to consider and what you can do about them. ... Read More

How Realigning Your SEO Strategy Can Change Your Business for the Better

Realigning Your SEO Strategy Can Change Your Business for Better

The SEO world is a constantly changing environment. Search engines such as Google see constant updates, changes to your strategy need to be evaluated both on-site and off-site, you need to create outreach campaigns, and much more. When implementing changes, you need to focus on quality traffic that will help your brand grow. Consider the tips below when realigning your SEO campaign to better suit the needs of your business. ... Read More

What Sets Black Hat and White Hat SEO Strategies Apart?

What Sets Black Hat and White Hat SEO Strategies Apart

Anyone who is beginning to explore the potential of search engine optimization will come across references to black hat and white hat SEO strategies. What is not always clear is how a particular strategy falls into a certain category. Here are examples of how one can decide which camp a strategy fits in with more easily. ... Read More

Why Authenticity is Important in Local SEO

Why Authenticity is Important in Local SEO

​These days, local search engine optimization (SEO) is essential for attracting new clients and improving the visibility of your brand within your local neighborhood or area. However, many people don't realize that optimizing local business websites involves more than building backlinks, inserting keywords and waiting for customers to find them. ... Read More