Social Media

Reaching and Engaging Your Audience: Why You Need a Different Approach

Reaching and Engaging Your Audience

Once upon a time, your attempt to reach and engage potential readers and clients was based on search engine optimization. The goal was to provide information that readers were seeking and make sure your site was showing up on the first page of search engine results. About the time you got a handle on that process, this thing called social media came along. ... Read More