SEO

Moving Your eCommerce Site Forward: Five SEO Strategies That Must Go

Moving Your eCommerce Site Forward

Your eCommerce site is doing well, but could things be better? Actually, they could. There are some mistakes you are making with those SEO efforts that are holding the site back. Fortunately, a chance in approach will eliminate them and put your site on the path to greater revenues. Here are five ways to update your effort and make a huge difference. ... Read More

Paid Advertising Not Doing Well? Here’s Why and What You Can Do About It!

Paid Advertising

Online ad campaigns are supposed to be easy, or at least that’s what people think. You create ads, deploy them, and wait for the hits and the cash to roll in. Unfortunately, that’s not the way things happen. Creating ads and waiting for people to find them is not enough. Here’s what you should know about your ads, what’s keeping them from performing well, and what you can do about it. ... Read More

How Penguin 4.0 Has Changed SEO

How Penguin 4.0 Has Changed SEO

With Google’s latest Penguin 4.0 update being rolled out fairly recently, many SEO experts and web content developers want to know what sort of effect this algorithm change will have on their online activities in the future. Check this article to find a few of the changes you can expect to see being unrolled in the next few months. ... Read More

Ways that Machine Learning Impacts SEO

Ways that Machine Learning Impacts SEO

When it was revealed last year that Google was using a machine learning tool called RankBrain to contribute to search engine results, it caused somewhat of a commotion in the SEO world because everyone was wondering what type of impact it would have. At present though, the tech industry seems to be focused on machine learning (ML) and bots. ... Read More

Understanding Flow Metrics: A Simple Breakdown

Understanding Flow Metrics: A Simple Breakdown

As the time of Google PageRank comes to an end, secondary metrics are fast becoming the ranking factors in Google and hold a much greater relevance. Sites that measure flow like Moz and MajesticSEO are updated daily, can’t be tricked as easily as PageRank could and are more effective for ranking and determining sites. ... Read More

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