Wine Online - Case Study
Wine Online was launched in May 2004 with the goal of making quality wines more accessible to wine lovers. The website, and the company as a whole, was lacking in organic search results. The company was practically non-existent for brand, product and location keywords.
What We Did
- Created a dynamic content strategy
- Over 3,000 pages were either created or modified to serve the needs
- Used Seologist’s platform for keyword algorithmic changes
- Researched trends in wine delivery and piggy-backed on trends using our analysis of competitive landscape
In approximately 4 months, we increased organic traffic by 42%. Wine Online was now operating at, or near the top, of search results in Ontario and Alberta. Product and industry keyword results are now dominated by Wine Online.