Walking on a Cloud - Case Study

This famous Canadian retail store wanted to significantly improve its search exposure and sell more shoes of specific brands.

The challenge:

Minimal online sales
Insignificant search engine exposure
Almost zero online presence

What We Did

  • Selected key areas for improvement, based on customer input and priorities
  • Expand focus pages with new engaging content, appealing to product users.
  • Optimized social outreach for new focus areas
  • Reached out to shopping bloggers and product ambassadors with an intent to solicit product reviews and enhance customer experience

Our Results

Over 100 highly competitive product-specific keywords on the first page of Google – spanning across 26 product pages. A 212% increase in unbranded SEO traffic to specific shoe brands pages requested by Walking on a Cloud. A 120% growth in ECommerce sales for focus areas and a noticeable increase in in-store interest for priority brands.

Since we began working with Seologist 2 years ago, we’ve almost doubled our inquiries from organic sources. That’s pretty much unheard of in our industry. Not only that, in the process, we’ve become more educated ourselves about the importance of organic SEO and the processes involved. We continue to receive consistent recommendations and it’s all thanks to our SEO team working closely with our development team to maximize our conversions.
Mark, Walking on a Cloud
Your high rankings start with a
FREE SEO Reality Check

We respect and protect your privacy

Didn't like this article? Please let us know why and we will make it better!

Thank you for your feedback!