Walking on a Cloud - Case Study
This famous Canadian retail store wanted to significantly improve its search exposure and sell more shoes of specific brands.
Minimal online sales
Insignificant search engine exposure
Almost zero online presence
What We Did
- Selected key areas for improvement, based on customer input and priorities
- Expand focus pages with new engaging content, appealing to product users.
- Optimized social outreach for new focus areas
- Reached out to shopping bloggers and product ambassadors with an intent to solicit product reviews and enhance customer experience
Over 100 highly competitive product-specific keywords on the first page of Google – spanning across 26 product pages. A 212% increase in unbranded SEO traffic to specific shoe brands pages requested by Walking on a Cloud. A 120% growth in ECommerce sales for focus areas and a noticeable increase in in-store interest for priority brands.