SEO for Educational Institutions

• Secondly, if you are trying to recruit new students, invest your efforts into mobile. All schools must consider how their site looks and feels on their mobile side. Mobile SEO for schools is not only an investment, but something that must be crafted and fine-tuned over time.
• Another important consideration, especially when it comes to higher learning, is targeting those looking to come to your region from abroad. Depending on the school, they may be looking to recruit from Asia, the Middle East, different parts of Europe, Africa, or a variety of other countries. This means that creating and maintaining a multilingual site with targeted SEO is essential for your long-term success. It is hard to sell your university on the global stage when you are not on the first page of Google, no matter the student’s location.
• Finally, in order to make things more accessible, optimizing your site for voice search is a great way to help broaden your student recruitment. It is a process, but once in place, it will do wonders for your overall site rankings and make your brand and school more accessible.

However, it is not all about building a strategy: maintaining your efforts is just as critical. Here are some ways top-tier universities can build out their sites for SEO for higher education.

One of the best ways for universities and other higher education institutes to build authority is through link building. Link building is a simple process, but when done right, it is something that does wonders. Add authoritative backlinks from reputable sites that rank high naturally within your content. As you continue to add these links, the search engines will reward you for your work.

Local SEO is one of the most important strategies for a higher educational institution. Not only are you looking to attract students from afar, but you’re also setting up local students to flourish. A site with proper local SEO for universities will allow you to rank at the top of Google Maps and Apple Maps. This is worth its weight in gold when considering the work it takes to rank in the educational space.

One of the most important things universities and other higher education institutions can do in terms of SEO is monitor their progress. This means monitoring your site, ranking, and what is working and what is not. SEO is not an overnight project - consider SEO as a long-term strategy that will need to be continually tweaked, changed, and edited.

The benefits of SEO for educational institutions are practically endless.

SEO is a skill set that cannot be cultivated by a marketing team or Googling. Instead, finding and working with SEO agencies that have been strengthening their experience for years is one of the best ways to enjoy better SEO without learning an entirely new way of doing things.

SEOlogist is one of the best SEO agencies for colleges and educational institutions in Canada. Located in Toronto, our team has established its presence in the industry as one of the leading SEO strategies for universities, and our reputation is unparalleled.

From local SEO to search engine ranking and monitoring, SEOlogist takes care of all the hard work, letting your school’s SEO flourish. Reach out to our team to get started on your SEO efforts today.