What is SEO
Search engine optimization (SEO) is the simplified name of the activity of ensuring that a website can be found in search engines such as Google, Bing or Yahoo through a combination of words and phrases.
To the untrained observer, this seems straightforward, but the truth of the matter is that for SEO to be effective, you need patience, a solid plan and writing that will not only harbour interest by readers but also Google or other search engine crawlers. So, what does this all mean?
SEO in laymen’s terms
Below we are going to lay out a scenario that happens across the country every single day; someone is looking for a service, agency, consultation or person. Back in the day, you would be able to pull up the White Pages and find a business or professional that you think could do the job or rely on word of mouth. However, today, we want to find professionals who are trusted, well respected and are doing the work to promote their business through multiple avenues, and this is where our scenario starts.
Person X wants to find a ‘Window Replacement Company in Toronto’ and puts that phrase into their iPhone or Android phone’s browser. The browser redirects them to a Google search page with a list of companies. Noticing that the highest three companies have *ad* on their listing, person X scrolls down to the first page of Google to find company Y. They click on the website, read a bit about what they do and finally will give them a call or email. So, you may be asking yourself, how did company Y get to the highest spot on Google? Magic? Well… SEO.
How SEO works
Each SEO agency does things differently, and here at Seologist, we have our own technical process that we touch on which can be found here. However, the main three steps are there for each agency, research, write and optimize.
SEO is not black magic, nor is it merely a name, but instead, it is a complicated and often complex campaign that takes months to complete. It all starts with research into top ranking words by a search engine, which in turn feeds into the very writing of the content. A content writer will utilise the right terms and names such as ‘SEO’ or ‘Toronto SEO’ naturally into the writing, and then deliver the completed content for the website to the SEO agency. The SEO agency will then run its backend optimization, and the website will start it's run up the Google or other search engine rankings.
SEO is generally considered a long-running campaign that is typically completed by a specialist agency like Seologist. The reason that professionals can help is search engines often change how their ranking algorithms work or penalise companies who do not follow the new rules that most traditional companies would not be tracking. This is where Seologist comes in as we are SEO professionals who know the landscape and how to prepare for upcoming changes.
So how does SEO benefit you?
How SEO benefits you in 2019
SEO is more than just a digital marketing campaign; it is a way for companies to get noticed in their local area. These sophisticated campaigns not only work on local SEO but also will work to grow your customer base year over year.
SEO is a Low-Cost Digital Marketing Efforts
When you look at the costs of running AdWords or pay per click advertising, SEO is one of the best deals on the market. Organic search engine optimization can get you to the top of the search engines without forcing you to increase your media advertising budget to pay for traffic on other media platforms. Proper SEO will allow you to get rid of the need for paying for space on the front page of Google.
SEO will provide your website with an increase in traffic due to local SEO
When you look at what SEO can provide your business, one of the clear-cut advantages is an increase in traffic to your website. A proper SEO campaign will provide your company with tangible and trackable traffic that grows organically over time. This is important as sustained traffic can help generate positive leads for your company, which in turn can lead to sales.
SEO can help your brand credibility
We live in an online world, and your business's online reputation is worth its weight in gold. Therefore, SEO is such an essential thing for your website design, social media and your brand. By having your website ranked in Google, your brand automatically gains credibility to the masses. Think about it this way, being on the first page of Google is like receiving thousands of personal endorsements, media accolades and all without having to pay for ads or media airtime.
SEO is a better return on investment than traditional media ads
For small and medium enterprises, your return on investment (ROI) is everything. The standard when it comes to conventional ads is for every 1000 visitors to your site from a paid media ad; you should expect a 2% conversion rate. While for 1000 visitors from an SEO campaign, you should expect at least a 4% conversion or double the return or ROI. The reason for this is that Google searches are people that are looking for companies that offer your product or service, were media ads can be seen by just about anyone on the internet.
You will have access to data with SEO
SEO data is quite useful to businesses in that you can start to see trends and what people are searching for in your area. Consider this information a lead, and you and your salespeople can use this to your advantage by finding high search volume keywords that have low competitiveness in your area and translate that to hundreds, if not thousands of sales per month. Customer data is a valuable tool, and SEO campaign efforts can not only provide you with solid leads that can lead to really driving sales figures.
SEO results last
Unlike traditional media ad efforts, when you pause running an SEO campaign, the results last because the optimization keeps going. There is a need for occasional tweaking and other technical upkeep, but the positive results of a campaign can last for months.
What is the process for SEO
Seologist has developed its process over 15 years of experience in providing a wide variety of brand’s digital market strategies and consultations that have been proven to work. Our SEO process is second to none and provides our customers with organic growth over months to ensure that your website design is not only Google compliant, but will climb the rankings over the long-term. Our process is split into five distinct parts.
The SEO Audit
The SEO Audit is our first step, and for most of our brand’s it is the eye-opening part of our process.
This process includes an SEO assessment that includes:
- Competitive Analysis
- Domain Authority
- Popular Industry Keyword Search Ranking
This part of our process allows the SEO experts at Seologist to look at the level of difficulty and the investment that will be necessary to achieve the business's goals. For instance, since there is a difference if you are looking complete a Toronto search engine optimization campaign vs. an Oshawa campaign, we need to have an adjustable process.
Once the audit is completed, one of our SEO experts will be able to look at your website and develop a strategy that is tailored for your business's success. We will work with you to close the gap between you and your competitors within the highly competitive key phrases in your niche and will work to start establishing your brand’s dominance in the industry. Your company’s SEO strategy is the key to your success, and we will identify areas of weakness, and strengths to generate reports and tailor your strategy to start generating traffic for your business organically.
With the strategy in place, the team at Seologist will start the work to create new content for your website that will not only attract new clients through key phrases but engage customers with compelling content. With our in-house digital marketing team with the pen, our team will develop and write static web content that will be 100% compliant with Google and engaging with your target audience. We will work with established blogs and websites within our network to cross-promote blogs and posts and start the process of building your ranking both on-site and off-site.
In this part of the process, our focus will be on creating the foundation your website will stand on to begin converting leads. The strategy implemented has, to this point, been geared towards boosting your search rankings - it’s here that your strategy initiates converting that additional traffic and moves people further along the customer journey. We generally focus on three key areas for optimization, landing page, calls to action and architectural support. Your website may need optimization in one, or all this area, and as a Toronto search engine optimization expert, we will be with you every step of the way to achieve success.
The beauty of SEO campaigns is once set up; they only take reviews, tweaks, reports and slight changes monthly to maintain their effectiveness. Since the refinement process can include everything from content optimization to full funnel optimization, we can look at revising navigation, forms, offers, and strategic follow up. With our analytics tools and tracking software we can review and identify all traffic sources, which of your visitors came and bounced, which ones came from Google, left, came back from Facebook, left, found you again on Google days later and finally made a purchase.
Sound interesting? Let’s chat and see how Seologist can help deliver a Toronto SEO package that will make a difference within your current budget.
How we are different from other SEO agencies
Seologist is a little different from our competitors, and that is a good thing. We are a Toronto based SEO company that has specialised in the art of the search engine optimization for 15 years. Our group of experts have worked with a variety of companies in and around the Greater Toronto Area and cannot wait to help you and your business with their digital marketing.
Seologist has been in the industry for more than a decade, and as we approach our second decade in the niche, we bring a level of expertise that is not seen with many other competitors. Our team has grown up around Google, Yahoo and the other big search engines, and our industry connections allow us to be at the forefront of practically any change which in turn puts our campaigns steps ahead of the other guys.
The philosophy at Seologist is quite simple: your company is unique, and you will need unique solutions to be successful. Since we are not a company that does cookie cutter campaigns, the team at Seologist will work with you to find that perfect fit. We’re here to work with you to hand-craft and tailor your search engine optimization to get the best results in the industry. There are no one-size fits all approach at Seologist, and because of this, our customers love working with us.
Our experience is one of our best differentiating factors, and it all comes from learning from our past mistakes. Everyone makes them, but at Seologist you get the benefit of working with a company that knows SEO like the back of their hand and can lean on our experience to ensure that your campaign is a success. With over 15 years in the industry, Seologist is one of the true pioneers in the marketing and social media industry here in Toronto, and we know how to reach your audience.
Here at Seologist, we are firm believers in producing quality work and have an in-house team that works on everything from the audit to the refinement part of our process. We want to be able to own your campaign and this part of the reason that we have avoided utilising off-site or sub-contractors in our technical process. When you hire Seologist, you are truly getting Seologist experts based in Toronto to complete and review your campaign, not some contractor a continent away.
SEO stands for search engine optimization and can be defined as the use of key phrases, or keywords to increase the rank and reach of a website on leading search engines. Check out our What is SEO page that touches on this exact subject (BACKLINK)
Organic results are typically from an SEO campaign that will organically see your company be ranked on the first page of Google without blowing your monthly budget. Paid results, on the other hand, are the first three spots on Google, and are shown as an Ad for searchers. Organic results deliver a 2x better conversion rate than paid results in most markets, including Toronto.
The meta description is the small amount of text that you see as an explanation or review about a site when you use a search engine. They are a place where targeted keywords and key phrases can go and can help drive conversion rates.
On-page SEO refers to tactics or content that help drive a ranking on search engine from within the website. This can include free-range content, social media graphics, any available HTML code, images and even schema mark-ups.
Although we like to joke that SEO dies every two years or so, the fact of the matter is that SEO is an integral part of any digital marketing campaign. SEO is a cost-effective and proven method to help potential customers find your business through other avenues than Facebook, LinkedIn or other social media. Funny enough, if you Google ‘is SEO dead’ the top results and reviews are there… because they have effective SEO, ironic no?
The team at Seologist is on top of the latest trends and are currently working campaigns that include voice search as it is estimated that 50% of searches by 2020 will be by voice (Siri, Alexa, Google Assistant etc.). It is a new space for us, but we are one of the first Toronto based SEO companies to focus on this new trend.
Yes! Blogging is one of the easiest ways to see your Google ranking climb organically. The higher-quality content you can create, the better you will rank, it can be that simple.
SEO and PPC look to deliver a similar result through different tactics and pricing models. An excellent online marketing strategy will include SEO to really establish brand authority, brand affinity and an online presence through ‘free’ methods and PPC to target prospects based on several demographics, reports and behaviours. Both are necessary, and Seologist can help deliver a full-service package that ensures you are constantly getting the best of both worlds monthly.
Yes, it can feel like SEO is always changing, but that is why you hire a company like Seologist to run your campaigns. We're here to keep up the changes in the industry and can even ensure that your website remains 100% compliant to Google, Bing, Yahoo and a few of the other top search engine rules and regulations.
If you are a company that is looking for success and tired of mediocre results in your online marketing campaigns, it is time that you trusted an industry leader to deliver results. The team at Seologist has been working in the Toronto SEO niche for a few decades, and our results speak for themselves. Companies that we work with are on the front page of Google and have been able to find their online brand to sell their product or service. From private jets to several trades, the team at Seologist can make your company a leader in their space.
The answer is simple: we follow a tried and tested process that contains five steps with customisation and tailoring for your specific company and niche. No two companies are the same, and therefore each of our technical SEO campaigns is specific to the company, rather than a generic industry standard template that some of the other guys choose to work with constantly. We want to see you succeed, and it is part of the reason that we go the extra step and build a strategy that will see success over the long-term through web and social media. Our process is as follows:
It might seem simple, but for the team at Seologist, it is like truly creating a masterpiece. It definitely is not easy, but for our team, the challenge is part of the fun.
So why, Seologist?
Working with a top partner in marketing really all comes down to trust, and for the team at Seologist, we want to ensure that you know that when you work with us, you are getting a driven team that strives for success. We are always available to chat or answer any questions, and you are guaranteed a personalised and in-house written strategy all for a great price.
We want to make sure that our clients feel that their return on investment is worth following through with us and this is why we go the extra mile to ensure the success of our campaign over the long-term. Further to this, our number of years of expertise, consultation and practice in the niche has allowed us to see it all, and we have grown as a company that is known for their successful online marketing, social media graphics work and impressed our clients with a customer-driven service. To see some of our success stories, numbers and reviews, check out our case studies (https://www.seologist.com/case-studies/)
Sound interesting, or want to learn more about what Seologist, Toronto’s search engine optimization experts can do for you? Call or click today, and chat with one of our in-house experts on how one of our Toronto SEO campaign efforts can help your business succeed monthly. You are only a call away from having your website on the front page of Google for practically the best price, free. What are you waiting for, call Seologist’s number right now and see why the top website owners in Toronto are finally saying in 2019, I love my website!
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