NovaJet - Case Study
NovaJet is the premier private jet company in Toronto offering a wide range of jets and helicopters for your needs. 24 hours a day, 7 days a week, NovaJet offers full service aircraft charter, aircraft management, and acquisition services to domestic and international organizations.
The challenge:
- Brand new domain
- NO online presence for relevant keywords such as:
- Private Jet Rental
- Private Jet Charter
- Rent Private Jet and many others.
- Minimal organic traffic
- No leads.
What We Did
Aggressive SEO Campaign
Combined aggressive SEO campaign with brand promotion via social media channels.
This involved:
- Keyword Research & Targeting: Identified high-potential, low-competition, and competitive primary keywords like “Private Jet Rental” and “Private Jet Charter.” We targeted long-tail keywords to capture niche searches.
- Technical SEO: Optimized the website’s structure, speed, and mobile-friendliness. Improved site architecture ensures search engines can easily crawl and index all key pages.
- Backlink Strategy: Built a network of authoritative backlinks by connecting with reputable industry websites, blogs, and media outlets. This helped increase the domain’s authority in search engines.
- Local SEO: Created geo-targeted content and optimized Google My Business listings to capture local searches for private jet services in key cities.
Content Creation
We developed high-quality, engaging content focused on relevant topics for the private aviation industry. This content strategy included:
- Authority Boost: Influencers and industry leaders shared our content and recommended our services, enhancing brand credibility.
- Audience Expansion: Leveraged their established audiences to expand our reach and drive more traffic to the website.
Popular Distribution Channels
We expanded the brand's presence by utilizing content distribution channels. Issued press releases for significant company updates, which were picked up by relevant news outlets, increasing visibility.
Our Results
Comparing Organic Traffic Growth Over the Last 6 Months to Previous Periods
Traffic has increased by 60% compared to the previous 6 months.
Comparing Conversion Growth Over the Last 90 Days to Previous Periods
- Session_start - increased by 14.28% See here
- First_visit - increased by 17.86% See here
- Scroll - increased by 24.13% See here
- Contact_us_form - increased by 31.25% See here
Geographic expansion
Throughout the SEO campaign, we extended the geography by adding destination pages: https://www.novajet.com/destination-guide/
Brand recognition
Increased brand exposure by 450%, raising the company's visibility and strengthening its dominance in the Toronto private aviation market.
Top Performing Mobile Keywords (Toronto): Сomparison of keyword growth over 6 months
Keyword | Google Position | Google Rank Change |
corporate aircraft charter (Ranks #1 organically) | 1 | +4 |
corporate jet rental (Ranks #1 organically) | 1 | +3 |
dassault for rent (Ranks #1 organically) | 1 | +3 |
dassault rental (Ranks #1 organically) | 1 | +3 |
helicopter for rent (Ranks #1 organically) | 1 | +1 |
helicopter hire (Ranks #1 organically) | 1 | +1 |
jet rental (Ranks #1 organically) | 1 | +4 |
jet charter Hollywood (Ranks #1 organically) | 1 | +81 |
jet charter masters tournament (Ranks #1 organically) | 1 | +2 |
jet charter Panama (Ranks #1 organically) | 1 | +3 |
jet charter St Martin (Ranks #1 organically) | 1 | +2 |
jet charter Toronto (Ranks #1 organically) | 1 | +2 |
private jet Toronto (Ranks #1 organically) | 1 | +3 |
yyz to ewr charter (Ranks #1 organically) | 1 | +11 |
yyz to lga charter (Ranks #1 organically) | 1 | +1 |
yyz to lvs charter (Ranks #1 organically) | 1 | +2 |
jet rentals (Ranks #1 organically) | 1 | +3 |
private jet maintenance companies (Ranks #1 organically) | 1 | +4 |
rent a helicopter (Ranks #1 organically) | 1 | +3 |
corporate jet charter (Ranks #1 organically) | 2 | +2 |
heavy jet charter (Ranks #2 organically) | 2 | +26 |
luxury private jet charter (Ranks #2 organically) | 2 | +2 |
private aircraft maintenance (Ranks #2 organically) | 2 | +2 |
private helicopter (Ranks #2 organically) | 2 | +48 |
Private Jet Rental (Ranks #2 organically) | 2 | +3 |
Private Jet Charter (Ranks #2 organically) | 2 | +4 |