Combined aggressive SEO campaign with brand promotion via social media channels

NovaJet is the premier private jet company in Toronto offering a wide range of jets and helicopters for your needs. 24 hours a day, 7 days a week, NovaJet offers full service aircraft charter, aircraft management, and acquisition services to domestic and international organizations.

The Challenge

NO online presence for relevant keywords such as: Private Jet Rental, Private Jet Charter, Rent Private Jet and many others.

Brand new domain

No leads

Minimal organic traffic

What we did

Aggressive
SEO Campaign

Combined aggressive SEO campaign with brand promotion via social media channels.

Keyword Research & Targeting

Identified high-potential, low-competition, and competitive primary keywords like “Private Jet Rental” and “Private Jet Charter”. We targeted long-tail keywords to capture niche searches.

Technical SEO

Optimized the website’s structure, speed, and mobile-friendliness. Improved site architecture ensures search engines can easily crawl and index all key pages.

Backlink Strategy

Built a network of authoritative backlinks by connecting with reputable industry websites, blogs, and media outlets. This helped increase the domain’s authority in search engines.

Local SEO

Сreated geo-targeted content and optimized Google My Business listings to capture local searches for private jet services in key cities.

Content Creation

We developed high-quality, engaging content focused on relevant topics for the private aviation industry.

Authority Boost

Influencers and industry leaders shared our content and recommended our services, enhancing brand credibility.

Audience Expansion

Leveraged their established audiences to expand our reach and drive more traffic to the website.

Popular Distribution Channels

We expanded the brand's presence by utilizing content distribution channels. Issued press releases for significant company updates, which were picked up by relevant news outlets, increasing visibility.

Our Results

Organic Traffic Growth

Comparing organic traffic growth over the last 6 months to previous periods: Traffic has increased by 60% compared to the previous 6 months.

Comparing Conversion Growth
Over the Last 90 Days to Previous Periods

+14.28%

Session_start

+17.86%

First_visit

+24.13%

Scroll

+31.25%

Contact_us_form

Geographic expansion

Throughout the SEO campaign, we extended the geography
by adding destination pages: https://www.novajet.com/destination-guide/

channel	City	total users
Organic Search	Vancouver	175
Organic Search	Los Angeles	167
Organic Search	Dallas	161
Organic Search	Ashburn	155
Organic Search	Atlanta	133
Organic Search	Halifax	133
Organic Search	Lagos	129
Organic Search	Calgary	122
Organic Search	Ottawa	109

channel	City	total users
Organic Search	Miami	107
Display	Montreal	97
Organic Search	Boston	95
Organic Search	Brampton	95
Organic Search	San Jose	95
Organic Search	Hamilton	95
Organic Search	Vaughan	86
Organic Search	Sydney	83
Organic Search	Seattle	80

Brand recognition

Increased brand exposure by 450%, raising the company's visibility and strengthening
its dominance in the Toronto private aviation market.

keywords

Top Performing Mobile Keywords (Toronto):
Сomparison of keyword growth over 6 months

Keyword	position	rank change
corporate aircraft charter (#1 organically)	1	+4
corporate jet rental (#1 organically)	1	+3
dassault for rent (#1 organically)	1	+3
dassault rental (#1 organically)	1	+3
helicopter for rent (#1 organically)	1	+1
helicopter hire (#1 organically)	1	+1
jet rental (#1 organically)	1	+4
jet charter Hollywood (#1 organically)	1	+81
jet charter masters tournament (#1 organically)	1	+2
jet charter Panama (#1 organically)	1	+3
jet charter St Martin (#1 organically)	1	+2
jet charter Toronto (#1 organically)	1	+2
private jet Toronto (#1 organically)	1	+3

Keyword	position	rank change
yyz to ewr charter (#1 organically)	1	+11
yyz to lga charter (#1 organically)	1	+1
yyz to lvs charter (#1 organically)	1	+2
jet rentals (#1 organically)	1	+3
private jet maintenance companies (#1 organically)	1	+4
rent a helicopter (#1 organically)	1	+3
corporate jet charter (#1 organically)	2	+2
heavy jet charter (#2 organically)	2	+26
luxury private jet charter (#2 organically)	2	+2
private aircraft maintenance (#2 organically)	2	+2
private helicopter (#2 organically)	2	+48
Private Jet Rental (#2 organically)	2	+3
Private Jet Charter (#2 organically)	2	+4