Novajet
Canada, Toronto
Air Flights, Private Jet
Combined aggressive SEO campaign with brand promotion via social media channels
NovaJet is the premier private jet company in Toronto offering a wide range of jets and helicopters for your needs. 24 hours a day, 7 days a week, NovaJet offers full service aircraft charter, aircraft management, and acquisition services to domestic and international organizations.
The Challenge
NO online presence for relevant keywords such as: Private Jet Rental, Private Jet Charter, Rent Private Jet and many others.
Brand new domain
No leads
Minimal organic traffic
What we did
Aggressive
SEO Campaign
Combined aggressive SEO campaign with brand promotion via social media channels.
Keyword Research & Targeting
Identified high-potential, low-competition, and competitive primary keywords like “Private Jet Rental” and “Private Jet Charter”. We targeted long-tail keywords to capture niche searches.
Technical SEO
Optimized the website’s structure, speed, and mobile-friendliness. Improved site architecture ensures search engines can easily crawl and index all key pages.
Backlink Strategy
Built a network of authoritative backlinks by connecting with reputable industry websites, blogs, and media outlets. This helped increase the domain’s authority in search engines.
Local SEO
Сreated geo-targeted content and optimized Google My Business listings to capture local searches for private jet services in key cities.
Content Creation
We developed high-quality, engaging content focused on relevant topics for the private aviation industry.
Authority Boost
Influencers and industry leaders shared our content and recommended our services, enhancing brand credibility.
Audience Expansion
Leveraged their established audiences to expand our reach and drive more traffic to the website.
Popular Distribution Channels
We expanded the brand's presence by utilizing content distribution channels. Issued press releases for significant company updates, which were picked up by relevant news outlets, increasing visibility.
Our Results
Organic Traffic Growth
Comparing organic traffic growth over the last 6 months to previous periods: Traffic has increased by 60% compared to the previous 6 months.
Geographic expansion
Throughout the SEO campaign, we extended the geography
by adding destination pages: https://www.novajet.com/destination-guide/
| channel | City | total users |
| Organic Search | Vancouver | 175 |
| Organic Search | Los Angeles | 167 |
| Organic Search | Dallas | 161 |
| Organic Search | Ashburn | 155 |
| Organic Search | Atlanta | 133 |
| Organic Search | Halifax | 133 |
| Organic Search | Lagos | 129 |
| Organic Search | Calgary | 122 |
| Organic Search | Ottawa | 109 |
| channel | City | total users |
| Organic Search | Miami | 107 |
| Display | Montreal | 97 |
| Organic Search | Boston | 95 |
| Organic Search | Brampton | 95 |
| Organic Search | San Jose | 95 |
| Organic Search | Hamilton | 95 |
| Organic Search | Vaughan | 86 |
| Organic Search | Sydney | 83 |
| Organic Search | Seattle | 80 |
Brand recognition
Increased brand exposure by 450%, raising the company's visibility and strengthening
its dominance in the Toronto private aviation market.
keywords
Top Performing Mobile Keywords (Toronto):
Сomparison of keyword growth over 6 months
| Keyword | position | rank change |
| corporate aircraft charter (#1 organically) | 1 | +4 |
| corporate jet rental (#1 organically) | 1 | +3 |
| dassault for rent (#1 organically) | 1 | +3 |
| dassault rental (#1 organically) | 1 | +3 |
| helicopter for rent (#1 organically) | 1 | +1 |
| helicopter hire (#1 organically) | 1 | +1 |
| jet rental (#1 organically) | 1 | +4 |
| jet charter Hollywood (#1 organically) | 1 | +81 |
| jet charter masters tournament (#1 organically) | 1 | +2 |
| jet charter Panama (#1 organically) | 1 | +3 |
| jet charter St Martin (#1 organically) | 1 | +2 |
| jet charter Toronto (#1 organically) | 1 | +2 |
| private jet Toronto (#1 organically) | 1 | +3 |
| Keyword | position | rank change |
| yyz to ewr charter (#1 organically) | 1 | +11 |
| yyz to lga charter (#1 organically) | 1 | +1 |
| yyz to lvs charter (#1 organically) | 1 | +2 |
| jet rentals (#1 organically) | 1 | +3 |
| private jet maintenance companies (#1 organically) | 1 | +4 |
| rent a helicopter (#1 organically) | 1 | +3 |
| corporate jet charter (#1 organically) | 2 | +2 |
| heavy jet charter (#2 organically) | 2 | +26 |
| luxury private jet charter (#2 organically) | 2 | +2 |
| private aircraft maintenance (#2 organically) | 2 | +2 |
| private helicopter (#2 organically) | 2 | +48 |
| Private Jet Rental (#2 organically) | 2 | +3 |
| Private Jet Charter (#2 organically) | 2 | +4 |
