Ask the rank and file business professional about search engine optimization and related online strategies and you'll hear that it's all about ranking. While that's true, there are more elements to address. The goal is to ensure your online presence is a team effort that makes you competitive in more than just high results. All elements must be related and create a cohesive presence, from your YouTube videos to specific blog posts.
That means thinking about things like your CTR rate during an average month. It means your readers got something when they stopped by a certain page. It means they stayed within the site to check out one or two more pages, and found much to motivate them to return.
SEO is not a one and done event. It's a process that motivates you to keep looking for ideas that make something good into something great. The written word is only part of the process. There are ways to increase rank using the appropriate tool for each type of page you have in the mix. Effective use of tips ensure you place well higher than your competitors, making your main page and other pages able to keep the business that you may gain along the way and never lose your momentum.
It's important to remember that the business of SEO is an evolving one. Things change and if you want to help your company grow, knowing more on how SEO works, what's similar from one application to the next, what things are different, and that you can't stick with the same four static approaches forever is essential.
Generally, there are several strategies that consistently promote responsible SEO practices. They are relatively easy to understand and important to use. Even so, knowing them must be tempered with understanding they really will evolve as the Internet changes. As the years pass, some approaches have to go and something like them will appear. Your job is to see from year to year how to build a solid foundation, adjust things when necessary, and show that you can compete now and in the future.
Understanding SEO takes time, just as understanding copyright law takes effort. Yet it's worth it. Knowing how this approach goes allows you to rank higher and achieve more connections with your relevant audience. It helps you cut across boundaries to reach new audiences with content, images, video, and even the right tags. A consultant shows the way with support through an audit, suggestions for updates, overhauls of social media, and other solutions. These may be simple or they may be more complex. All of these factors land you in a better position in the online world. You will be able to know what it takes to create articles, select images, and produce videos that bring real value to the table.
Does All This Really Matter?
You already produce a great product. Does all this other online stuff matter? Isn't it enough that you have excellent products to offer? The answer is that having something great to sell is not enough. You have to motivate customer's feet to run in your direction. That's more difficult today than most people realize.
Being able to conduct a Google search is great for consumers who want to find things. It's the perfect time saver. It's also good for your business if your pages show up higher in the research efforts of those consumers. On this there can be no doubt.
You yourself know that it's easy to use your phone to look for something that you want. Whether you get one great result of several great results depends a lot on SEO. If it matters to you as an individual, of course it matters to your targeted audience. Make it easy for them to find and follow you; it will be one of the most effective marketing approaches one can imagine.
SEO is very detailed. That's necessary to grasp if you want your efforts to matter. Analytics, general understanding of how consumers search for what you offer, and so many other elements matter a lot. It's all yours to understand and use responsibly. That means you have to think about what's primary and what's secondary. Knowing that nothing ever comes without effort is key here. Think of SEO is something you will do from now on, not something that everyone does once and never worries about rankings again. What's correct today with search engines could land you in trouble tomorrow. That's why what consultant recommended today may be very different from what the professional thinks and recommends tomorrow.
Effective SEO means focusing on search engines and their newest rounds of algorithms. That's true even as you know what your customers want and study constantly to keep one step ahead. The biggest changes may be yet to come, even with the billion changes that have gone before.
From emerging social media to determining what category is right for your business now gets you the opportunity to vary your approach and keep going in an upward direction.
Remember that SEO is actionable, not static. That can be quite trying for those who like things to stay the same, but it's invigorating for those who love to build and usually welcome the challenge. You're never quite through, but those ongoing efforts to mean more readers who become clients. That also means more revenue, actual money you can put in the bank.
How many visitors do you want to win with your SEO strategy 2019? What optimization will help you get there? There are guides to help, all sorts of keys to SEO to think about. Use them wisely and you'll see a change from week to week and even day to day.
Do you have questions? Ask them and listen to each answer. From understanding how online spiders crawl and search engines index pages, you'll glimpse the large picture and see how you're included. That helps when you want to win at this through practical management of strategies to SEO and building your online presence.
Stay with us and learn more about optimizing for 2019. From building links to the right way to use images, to knowing when once is enough for a certain approach. The impact is evident in the increase in traffic and your market share. Even as another is doing the same thing, the competition won't leave you in the dust. Although they are using SEO too, you're going to use it to better effect.
There's no need to talk again about whether SEO is essential. Now you should spend time working on a plan that's targeted, easy to track, and a little different. You need to determine what few changes you can make now and what you can change next week or next month. You'll get a sense of what article topics will reach your audience, and what type of long tail keywords resonate with them. You'll understand how to interpret the information displayed on your console and how to use it to use modern media to better advantage. The steps may not come easily at first, but you'll master the metrics and enter a new phase of online brand development.
In the past, you've used other methods that seemed more organic. SEO is actually quite organic. Ask your current clients and they'll point out what naturally drew their attention. There's always more to learn from what's gone before. Mine the past to determine what will work in the future, You'll see how ahref tags help in many cases, simply because of how they make it easier to navigate from one page to the next. As you learn more, your presence is more focused, moves you away from what no longer works, and makes you consider space online with more gravity.
SEO may seem intimidating at first. Like any job related activity, it takes time to master the basics. Once you do, it becomes second nature. From choosing a new topic for a blog to knowing when to try something different, you'll moving away from considering everything to be static and always be open to a second or even third way of making things better.
Sit back and get ready to learn more about how to make use of SEO. From choosing a title for a blog post to the elements that need to be in the content, there's a lot to learn. Even posting a simple list should be done with SEO in mind. The speed load rate, the form, the matching of text with images, the number of images per page, and even the fonts used at the top matter.
You'll learn more about creating an effective URL, how to use new and traditional approaches, what makes it easier to read the content, the right strategy to achieve a certain goal, and about how you can let getting stuck in a rut undermine your efforts. From meta tags to page names to targets versus a non-target, to what time to spend on certain elements and even to how you can play with image types, word combinations, and web page structures to make things better.
Remember there's help along the way. Consultants touch on site structure, date information, general data presentation, how to create link paths that work, and even how to know what's working and what isn't doing you any favors. Let's begin with the basics, and then move on to the constituents that will form the basis for your future SEO efforts and the goal of winning favor from Google and the other major search engines.
What is SEO?
Search engine optimization is the practice of choosing elements that attract positive attention from consumers. The goal of any idea for SEO is twofold: motivate people to visit your pages and also motivate them to come back regularly. Along the way, they share your pages with others. This is true if you are a local mom and pop organization or a multi-national corporation.
Opportunities abound online. It takes detailed strategies to stand out. SEO is a straight and direct way to improve your presence and help people find you. When properly optimized, those pages built your brand too. It is also one of the best ways to compete with other businesses that may have more resources for advertising than you do at present.
SEO is not something that's done once and considered finished. You always have to be ready to adjust you site architecture, not unlike the way you periodically tweak your printed sales collateral. On account of changing consumer tastes, what worked fine yesterday may be broken today. To use your pages effectively, it may be necessary to wander far from home and be willing to learn something new before you competitors get round to it.
That's where listening to and monitoring your readers makes a difference. That audience may change over time, but they will always be a good source of finding out how they're looking for things online these days. What they do must inform your SEO efforts in terms of content, layout, speed, and even how your well your pages index on Google.
Your pages must be a very friendly place to visit. Every section offers something of value. Every anchor text must be thoughtfully chosen and improve the reading experience. SEO relies on crucial elements that you should understand fully. Every note, every click, and each of the forms on your site must be designed with care. Choosing to ignore that threatens your position in the rankings and could become your downfall. SEO will provide you with a way to avoid that fate.
The elements of your SEO strategy must focus on the ability to search and find your pages on the first page of results. Since much can change in a matter of days, recent searches are essential. It makes it easier to adjust the components of SEO that you're using and build a better way to hold onto your clients through the constant changes of the Internet.
Optimization is more complex than every. That's important to understand. Knowing what worked before is fine, but don't assume it still works best. On this there is no room for debate. You really need to draw on experience from years past while remaining open to what the online landscape looks like today. To see it clearly allows you to build on what has gone before, updating when necessary, and ensuring what you have now is really the best way to rank higher in search engine results.
Your understanding of SEO must extend to page descriptions as well as page text. Yet never forget how important page text happens to be. It goes a long way capturing and holding the reader's attention. Remember to copyright your work so that it remains firmly in your control. As you fine-tune your content, you will achieve yet another milestone in the history of your online presence.
SEO experts can help you keep it relevant and not wander across places that you don't want to go. It's not just content; it's also images, links, HTML tags,and a bunch of other elements. A consultant can conduct an audit that shows where your strengths lie and what needs to be changed or dumped completely. These simple changes can land you more attention from interested parties, and pave the way for additional factors that you need to know about.
With help, you'll be able to objectively craft articles and other elements that work for your site. You'll know when something is enough and when it crosses a line. As more feet figuratively make their way to your online space, you'll see what perfect and what needs some tweaking.
While SEO is detailed, it does not have to be difficult. Understanding how a Google search works and how you can track and research the status of your pages is not as hard as you may think. Whatever result or results you want to achieve, there are things you can do yourself and other things that you will want help with at different stages. Knowing which is which will make it easy to keep your SEO efforts on track. That includes how to follow the technical aspects that remain behind the scenes.
Remember that even though you want to create an individual presence for the business, the process is very much shared with others. Analytics will help you get a better idea of what to try, how it's working, and what needs to change with your SEO efforts. They matter if you want to reach the top and stay there for any length of time.
SEO is yours to use as you see fit. In general, the primary focus is on making everyone come to your pages, think about that they see and make sure they're recommended to others. You also want to ensure that whatever comes next, your rankings increase, people have correct information, and engines know you're also giving them what they need. Focusing on the right approach to SEO marketing ensures search engines are your friend. From product descriptions to instruction guides, your entire presence is helpful.
Along the way, you'll learn a lot about keyword research, including how people use "I want" in their searches or how someone frames a question when the plan is to search. As you get better at this, building a process for now and for the future will be an easier step or series of steps. It's kind of like becoming your own best cheerleader while remaining critical enough to be objective.
What strategies will work in your case? Links were and are important. Make them count. Quality content also makes a difference. When spiders crawl your pages, they must find something worth indexing higher. By and large, attention to SEO will ensure your day to day increase, or even the week to week increase, in traffic will be there.
There will always be a core group of constituents that you want to implement. Other ones may be optional, but these have stood the test of time. From images to content, they will be part of the language and structure of your pages. The rest may come and go as your goals shift, but this core set will remain powerful and boots your rankings.
You may think that one approach is too reserved or too bold. It's easier to try an update and see what the stats reveal. If the website sees an increase in ranking, you must go with it. The market likes what you're doing. Seize the opportunity and grow your business one user at a time. If not, rest assured someone else will be next in line to take your place. Instead of letting that happen, be useful with two or three new elements that you can use to improve the site today.
Everything is possible when you choose to implement the right type of SEO. According to experts, clear content, the proper code, and other key constituents. Keep things clear, make sure everything does something, and make a difficult call if necessary. In the long run, the more you know about SEO, the easier it is to figure out the best strategy for your business.
Developing Your SEO Strategy
How do you develop a proper SEO strategy? What are the components of SEO strategy?
What is the best SEO strategy for 2019? How to plan your SEO strategy for any new project? These are all valid questions that inform how you will move forward. The thing to remember that different types of SEO planning work for different situations. To start, you have to define your goals.
Think about what you do online. To start, what's the ultimate reason behind your searches? It's all about finding goods and services that you want. You look at categories, check backlinks, and overall use whatever tools you can find at the moment.
Your audience is no different in this respect. They think about linking when seeking any type of search results. They may use a keyword or a phrase. Reading descriptions plays a role in whether they proceed of feel sure of the need to move on without reading any more. They may find your LinkedIn account helpful, or they may fall in love with your Facebook business page. Both can lead to shares with friends via email, social media, or text.
In turn, the searching could lead them to more information than they originally sought. Businesses often have more to offer than the one thing users are seeking. Making the effort to ensure it's easy for visitors to find that other data is also part of the process.
Your strategy must tell readers whatever they are seeking. The bottom line is that failing to deliver on that will hurt your marketing. It's likely the engines might pick up on that and change your ROI in less time than you thought possible. That's why your SEO strategy has to impact every social media post, every ecommerce page, and please make it impact your website design.
The elements that go into your Twitter posts include using keywords with hashtags, tagging other users, and providing something that makes people stop and read. Your efforts pay off in engaging people know and continuing to engage them in the future. Finding the right way to do this takes help from a professional. The level of expertise will enhance the way your social media draws attention, and also convert some of those readers into clients.
Generally, it's important to listen when a consumer says "I want." It's almost an invitation that will pay off quickly. Knowing what the public wants really does make your years in business more profitable. If you see what it's like to search for and find what you want, you see how to build your presence more completely. That's necessary if you want to be around ten years from now. You have to show people you're here and yet let them think they discovered you.
Understanding how to achieve this may seem intimidating at first. It goes without saying that you've had to learn new things before. From knowing how to copyright work or trademarks something, there as a learning curve. You mastered those and you will master SEO in a relevant way that cuts across the barriers and allows you to rank high in relevant search engine results.
You'll come across images that seem to work with your content. A consultant can help you identify what shows up well for your site via an audit. Even a list can be enhanced with the right image. With the right back links in place and a title that grabs attention, your content is off to a good start. If it will load at a rate that suits the reader, you're even better off. With a form that's attractive and text that engages, you set the stage for even more hits per page.
Remember that you can always top today's work with some changes. While the URL is likely to remain the same, use new elements when the time is right. People read a lot, and your strategy involves giving them something to think about even as you let them find what they want on your page. Make the meta-description count as much as the name for the page. Your target audience will appreciate the effort and what you are trying to provide. When the time is right, the type of content you provide will resonate with them. Whether they seek something for business or for play, they will be back.
Every word counts on a web site. The type of content will help people find you and the data they seek. Create with care, working to find the right elements for each page. Link when appropriate and keep in mind what readers type in when they are looking for something. Working these elements in is not always simple, but it's worth it. More people land at your site if the factors are as they should be. You'll get to know what works and be able to know when a change is needed. From new articles to enhancing older content, the perfect solution will be enough to influence other people to return and learn at the feet of your site.
Your goal is to make the Google search simple instead of difficult. That's why you pay attention to each element and why you track the results and do research to see what can be made better. On this point, you want to follow instincts as well as the data you generate. The result is knowing within yourself that you are making headway.
Don't rest on the results of today. Make it easy on yourself by being open to learnings something new from the analytics. It's a matter of being aware of the technical as well as the type of individual who is likely to visit your pages. It is very simple in a way to understand once you get the hand of it. A little study, general application of knowledge, and several rounds of trial and error will teach you a lot.
Even if you can think of a billion reasons why you can't learn SEO, set them aside. The biggest benefit has to do with building your reputation online, including social media. The right category gets you in touch with the right customers, even if the results vary a little. SEO is going to be one of the most important actionable things you can do. While quite detailed, it all does make sense, especially for those who are genuinely trying to make the most of optimization.
2019 has already seen tweaks in search engine algorithms. Those do affect the way you understand SEO and how you build your presence. Once the impact begins to manifest, you must be ready to change things and increase your effort. Instead of asking what is SEO strategy plan, focus on what you will include in that plan. From a logical process that ensures all roads lead back to your website to the right URLs, to questions with answers included to links that always work, think things through, Reason must rule how you comply with search engine protocols. Quick loads, internal efficiency, and people developing the right elements and management are among the most important points to keep in mind.
When You Feel Overwhelmed
It's natural to feel overwhelmed when you're building something new. While you generate strategies, keep your target audience in mind. Give them what they want. Actually, give them more than what they want.
It's actually easier to keep working when you feel overwhelmed if you follow this advice. Feel free to add in more links if it helps the flow. Comprehensive descriptions aid you as well as clients. Posts that provide useful information will come easier as you get used to turning a phrase properly. Expanding your knowledge of different types of SEO strategies will help also.
Don't try to do it alone. There are professionals who can help with all sorts of SEO strategy questions. At least ask if you are not sure hat to do next. What they share will help you with another issue down the road. Although they may not solve everything in one sitting, they remain on hand to help.
If you need incentive to talk with an expert, remember that the competition is already coming up with a plan. You want to spend time to talk again and plan as well. Even if it's not easy right now, it will come together. Targeted support helps you come up with a different approach that fits in with the vision you determine for your business.
Remember that few things in life come without some effort. Study the console, learn about long tail keywords and get a sense of what topics interest your audience. Create articles with those tools in mind. Use media to best effect and enter a new chapter in your online life. Take steps to measure the metrics and learn from them. Look past what worked before and see where the organic growth is taking you. Never hesitate to ask and always weigh the answers closely. Your company's online health depends on it.
A temporary slump means it may take tomorrow to determine how to use hrefs to best advantage. Since many job options for the site won't come together until tomorrow, concentrate on what you can do today. Simply getting some action items out of the way will help you learn more and tackle the others later. You'll also find it easier to remain focused when the list is shorter and you can get away for a few minutes and try to consider some element in a different space.
There are hundreds of details to work out and new about engine updates coming out all the time. Getting help from a specialist will improve any campaign, and is key to adding value to the effort. Some minor issue with navigation is often solved by a pair of fresh eyes. In the world of search engine optimization, the first goal is always to get it right, to make a good thing better, and to accomplish more with less.
Our Classification of Different SEO Constituents
How many constituents are there? You'll get different answers, but we are going to focus on eight of them. The way they work provides a foundation you can build upon even as search engines change their algorithms. These constants will help in a way even when other helps fail you.
Remember how they work in tandem will vary based on your goals and your plans for an online presence. You want to be detailed while getting the point across as clearly as possible. That may mean having to change things a little, or place more emphasis on certain constituents and less on others.
Weigh each of these eight carefully. Bring your own experience to the table, but don't shy away from making the most of what recent findings provide. Doing so allows you to build a plan for optimization that is easy to understand, speaks to the current state of search engines like Google, and provides a basis for what is to become. In the process, you'll find that use of the right management tools will really ensure that what you build is necessary, functional, and helps your understanding in terms of knowing how to rank among the best.
1) Technical SEO & Navigation
Technical SEO is all about helping search engine spiders crawl your site and find the pages worthy of high placement in search engine results. That in in turn improves your organic rankings. This aspect improves server response, enhances redirects between your pages, and ensures the sitemap is clean. Robots must be able to navigate without effort in order to win favor with the major search engines like Google. Without that favor, you will never be able to reach more than a fraction of your audience.
Navigation also matters to your readers. Just as the guides need to move fluidly through the site.you want users to see those pages show up on SERPS with enough detail to pique their interest. Once on the site, they should be able to move effortlessly from one page to the next.
If some of these things are not happening with your pages now, the first order of business is to
use the available tools to enhance navigation and improve descriptions. This involves some effort, but it also increases your visibility and increases the odds of connecting with new readers. Whether you're talking about videos, text, or advertising on social media, make it easy for engines and users alike to find you and like what they see. In the long run, your search engine marketing (SEM) will benefit from the effort.
2) User Experience Otherwise Known as UX
All the Google authority in the world won't help if your users have a poor experience. Studies indicate that things like text over images, links that don't work, or pages that are hard to reach discourage visitors quickly. Once they go, they may never be back. Your job is to make sure none of these things happen.
Site testing for your website is essential. That includes your blogs. Make sure that the optimization is complete all the way around, but also ensure the visual experience is rewarding. Choose background colors wisely and make sure they are easy to read on any screen size. The content may look great on a larger screen, but that doesn't help if your users tend to visit your pages using a smaller one.
Remember that a contact form is essential. Make it easy to get to the contact page no matter where a reader happens to be or what text or other content he or she is reading or viewing. That one element improves the UX a lot and increases the odds that the reader will be back. Don't forget that user experience also has something to do with SERP as well. If enough users leave the site in mere seconds, your ranking may drop.
3) Mobile Speed and Why It Matters
Mobile devices like smartphones have opened an entire new way of connecting online. People in 2019 use them for social media, quick searches, or even to read articles they find interesting. If you want to be among the sites users visit often, it is really important to pay close attention to mobile speed.
While you can't do much about the connection speed, you can make sure your pages load with ease. Studies indicate most users will only wait so long for a page to load. If your page doesn't make the cut, you're history. The user will be off to see if the competition's pages will load faster.
Superior search engine optimization requires that you build something that meets user expectations. That may mean building something people who relay mainly on mobile devices find friendly. You can bet that it will still work well on larger devices like laptops or desktops.
Think about your own expectations for speed when you want to find something online. Will you settle for a slowly loading page when you could go to one that is really fast? The same is true for your prospective customers. If necessary, kill the animation and some other elements in order to make things speed up. The reward is more traffic that comes to the pages and stays for a longer period of time. If you don't heed any other advice, this one is a sound instruction that you should take to heart.
4) On-Page SEO: Using HTML Effectively
Hypertext Markup Language has been around for a long time, but many people still don't understand how helpful this is to the process of on-page SEO. It fits right in with other important elements like proper tiles, helpful descriptions and the proper use of images. HTML adds visual appeal to the pages, something that will motivate readers to linger a little longer. They also help to draw out points for emphasis and make your content easier to scan.
Scanning matters as it relates directly to search intent. People have a reason when they come to your pages. They are looking for something of value. When you use sub-headers that improve the ability to scan, it helps to utilize what's known as H1, H2, and H3 tags to make them stand out.
Why do this? Why not have people read until they find what they want? You want them to read all of your stories, and they are more likely to do that if the text doesn't look so daunting. Visually, HTML tags break up the content into sections that readers can more readily take on. While a solid wall of text is daunting, they're more likely to dive right in when it's in clearly indicated sections.
Before thinking this doesn't matter, consider how ads help to break up text and make it see more user friendly. Those headers with the right tags will accomplish the same visual goal. Remember if readers linger for longer periods of time, that's a good thing in terms of how valuable the search engines think your pages happen to be.
5) Local SEO
Local SEO is all a out drawing attention to what your business has to offer nearby. That's true if you're a mom and pop operation with one location or a larger company with locations in a number of different local venues. The goal of local optimization is to connect with consumers who live in those areas and motivate them to drop and by see what you have to offer.
The idea is great, but not all businesses with local presences grasp the concept. Our experiences is that many local businesses rely on map results. In fact, the figure currently stands at 70%. Map results are great, but they can only accomplish so much. With local SEO, you expand the opportunities to connect with consumers and build your brand in a specific geographical setting.
How do you use local SEO? Include natural use of city or town names, neighborhoods, and other markers in the content. Assuming it flows naturally and is not forced, the result will be pages that show up higher in search engine rankings. For example, an optimized blog post that includes "one bedroom apartment in Toronto" will generate more interest among search engines than the same article that does not mention the location.
An expert can give you an idea of what local SEO can do for your pages. In many instances, the result will be an increase in hits and more readers remaining on your site for longer periods of time. That bodes well for your ranking as well as increasing the odds that readers will share links with their friends.
6) Your Own Content Development Strategy (A Content Calendar)
Proper SEO requires that you understand there are times when content needs to be enhanced, expanded, or even done away with in favor of something else. Studies indicate that far too many business owners create content and expect it to suffice from that day forward. That will only encourage people to visit and to buy for so long.
All of your content needs to be updated from time to time. That includes the copy, the images that you use on each page, any infographics that you utilize, videos, and other elements like surveys or polls. If it's on your pages, it's subject to a change or an update.
This is where the concept of a content calendar comes into play. Set dates to release new content. That means removing an old image and replacing it with a new one. Update a description if necessary. Add to or otherwise change existing copy or replace it with something that's fresh.
The point of a content development strategy is to prevent your blog, website, and social media accounts from becoming stale. Fresh content of all types provides a reason for people to keep coming back. It also provides search engines with reasons to keep your content showing up on the first page of the search engine results.
Set up a schedule and try if for a few months. It won't be as hard as you may think.
7) Off-Page SEO: Your Plans for Social Media and More
Off-page SEO has to do with using other online locations to draw attention to your website and blog. This where some of your link building comes into play. Just as you have links that help readers navigate through your site, links used to redirect people to your site from other places will increase traffic and your value to search engines.
There's a long list of what qualifies as actual off-page SEO. Links between your main site and your blog is a prime example. Doing a guest post on another blog that includes a link to your site page is another example. Links found in posts on social media also help to share the wealth, All this aids your search traffic and increases the odds of receiving more visitors per day.
Directly submission is also important for off-page SEO. Submitting URLs can increase the odds of having a spider crawl the site sooner rather than later. That can help new pages to be indexed by search engines faster. As a result, your outreach gets off to a better start, and is really increased in a shorter period of time.
8) Ongoing Experiments and Strategy Refinement are Essential
Here's a point to remember about search engine optimization at all times. No matter what anyone has to say, it pays to experiment a bit with every element of your SEO planning. Use your console to identify pages that are under-performing and see what some fresh element will do to step up that performance. You may find that some new facts in aging content will change things. Getting rid of text or images that are no longer useful or are somewhat redundant is another way to increase traffic. Even new images now and then are recommended.
To some degree, this plays back into having a calendar or schedule to make some updates to the content. Feel free to try something that's a little different. You could see an uptick in traffic or possibly note that visitors are remaining on the site for longer periods of time. Either way you win.
Remember that nothing is permanent. If you don't get reasonable results from your new SEO strategy, it's fine to back off and go with something that has a proven track record. Keep experimenting and refining as you go. The potential of making headway with reaching more people is there and that makes the effort worth it in 2019 and beyond.
Now is the Time to Move Forward
The bottom line is that you can read studies and look at all sorts of element together, but SEO and generating organic traffic is an ongoing effort. Choosing to hire an expert to help with your outreach by conducting an audit and helping you decide what stays and what goes is a great idea.
Contact an SEO expert today and arrange for a full evaluation of your web pages, sites, and blogs. Don't forget the importance of your Facebook, Twitter, and LinkedIn accounts. Together, you and the expert can explore your goals for the company and your online reputation. A refined approach to your current strategy will soon emerge. As it does, be prepared for things to change in a big way. Before it's over and done, you'll know more about search engine optimization, how it works in 2019, and why you need it now more than ever.