SEO in layman’s terms

Below we are going to lay out a scenario that happens across the country every single day; someone is looking for a service, agency, consultation or person. Back in the day, you would be able to pull up the White Pages and find a business or professional that you think could do the job or rely on word of mouth. However, today, we want to find professionals who are trusted, well respected and are doing the work to promote their business through multiple avenues, and this is where our scenario starts.

SEO Scenario

Person X wants to find a ‘Window Replacement Company in Toronto’ and puts that phrase into their iPhone or Android phone’s browser. The browser redirects them to a Google search page with a list of companies. Noticing that the highest three companies have *ad* on their listing, person X scrolls down to the first page of Google to find company Y. They click on the website, read a bit about what they do and finally will give them a call or email. So, you may be asking yourself, how did company Y get to the highest spot on Google? Magic? Well… SEO.

SEO is a set of Low-Cost Digital Marketing Efforts

When you look at the costs of running AdWords or pay per click advertising, SEO is one of the best deals on the market. Organic search engine optimization can get you to the top of the search engines without forcing you to increase your media advertising budget to pay for traffic on other media platforms. Proper SEO will allow you to get rid of the need for paying for space on the front page of Google.

SEO will provide your website with an increase in traffic due to local SEO

When you look at what SEO can provide your business, one of the clear-cut advantages is an increase in traffic to your website. A proper SEO campaign will provide your company with tangible and trackable traffic that grows organically over time. This is important as sustained traffic can help generate positive leads for your company, which in turn can lead to sales.

SEO can help your brand credibility

We live in an online world, and your business's online reputation is worth its weight in gold. Therefore, SEO is such an essential thing for your website design, social media and your brand. By having your website ranked in Google, your brand automatically gains credibility to the masses. Think about it this way, being on the first page of Google is like receiving thousands of personal endorsements, media accolades and all without having to pay for ads or media airtime.

SEO is a better return on investment than traditional media ads

For small and medium enterprises, your return on investment (ROI) is everything. The standard when it comes to conventional ads is for every 1000 visitors to your site from a paid media ad; you should expect a 2% conversion rate. While for 1000 visitors from an SEO campaign, you should expect at least a 4% conversion or double the return or ROI. The reason for this is that Google searches are people that are looking for companies that offer your product or service, were media ads can be seen by just about anyone on the internet.

You will have access to data with SEO

SEO data is quite useful to businesses in that you can start to see trends and what people are searching for in your area. Consider this information a lead, and you and your salespeople can use this to your advantage by finding high search volume keywords that have low competitiveness in your area and translate that to hundreds, if not thousands of sales per month. Customer data is a valuable tool, and SEO campaign efforts can not only provide you with solid leads that can lead to really driving sales figures.

SEO results last

Unlike traditional media ad efforts, when you pause running an SEO campaign, the results last because the optimization keeps going. There is a need for occasional tweaking and other technical upkeep, but the positive results of a campaign can last for months.

The SEO Audit

The SEO Audit is our first step, and for most of our brand’s it is the eye-opening part of our process. This process includes an SEO assessment that includes:

This part of our process allows the SEO experts at Seologist to look at the level of difficulty and the investment that will be necessary to achieve the business's goals. For instance, since there is a difference if you are looking complete a Toronto search engine optimization campaign vs. an Oshawa campaign, we need to have an adjustable process.

SEO Strategy

When you look at the costs of running AdWords or pay per click advertising, SEO is one of the best deals on the market. Organic search engine optimization can get you to the top of the search engines without forcing you to increase your media advertising budget to pay for traffic on other media platforms. Proper SEO will allow you to get rid of the need for paying for space on the front page of Google.

SEO Content

When you look at what SEO can provide your business, one of the clear-cut advantages is an increase in traffic to your website. A proper SEO campaign will provide your company with tangible and trackable traffic that grows organically over time. This is important as sustained traffic can help generate positive leads for your company, which in turn can lead to sales.

SEO Optimization

In this part of the process, our focus will be on creating the foundation your website will stand on to begin converting leads. The strategy implemented has, to this point, been geared towards boosting your search rankings - it’s here that your strategy initiates converting that additional traffic and moves people further along the customer journey. We generally focus on three key areas for optimization, landing page, calls to action and architectural support. Your website may need optimization in one, or all this area, and as a Toronto search engine optimization expert, we will be with you every step of the way to achieve success.

SEO Refinement

The beauty of SEO campaigns is once set up; they only take reviews, tweaks, reports and slight changes monthly to maintain their effectiveness. Since the refinement process can include everything from content optimization to full funnel optimization, we can look at revising navigation, forms, offers, and strategic follow up. With our analytics tools and tracking software we can review and identify all traffic sources, which of your visitors came and bounced, which ones came from Google, left, came back from Facebook, left, found you again on Google days later and finally made a purchase.

History

Seologist has been in the industry for more than a decade, and as we approach our second decade in the niche, we bring a level of expertise that is not seen with many other competitors. Our team has grown up around Google, Yahoo and the other big search engines, and our industry connections allow us to be at the forefront of practically any change which in turn puts our campaigns steps ahead of the other guys.

Philosophy

The philosophy at Seologist is quite simple: your company is unique, and you will need unique solutions to be successful. Since we are not a company that does cookie cutter campaigns, the team at Seologist will work with you to find that perfect fit. We’re here to work with you to hand-craft and tailor your search engine optimization to get the best results in the industry. There are no one-size fits all approach at Seologist, and because of this, our customers love working with us.

Experience

Our experience is one of our best differentiating factors, and it all comes from learning from our past mistakes. Everyone makes them, but at Seologist you get the benefit of working with a company that knows SEO like the back of their hand and can lean on our experience to ensure that your campaign is a success. With over 15 years in the industry, Seologist is one of the true pioneers in the marketing and social media industry here in Toronto, and we know how to reach your audience.

In-house work

Here at Seologist, we are firm believers in producing quality work and have an in-house team that works on everything from the audit to the refinement part of our process. We want to be able to own your campaign and this part of the reason that we have avoided utilising off-site or sub-contractors in our technical process. When you hire Seologist, you are truly getting Seologist experts based in Toronto to complete and review your campaign, not some contractor a continent away.