SEO Migration Guide: Redesign Your Website Without SEO Damage
Every website redesign needs a thorough SEO Migration Strategy. To assist business owners and web designers, we've developed this Website Migration SEO Checklist so you don't have to worry about losing your SEO momentum and can focus on more important things like looking forward to all the positive changes your new website will bring!
SEO KPIs for Measuring Your Website's Performance
An SEO campaign is only as good as the results it brings in, and those results need to be carefully measured and analyzed. Key performance indicators, or KPIs, are the key to guaranteeing top results.
Understanding the Various Kinds of Featured Snippets
Featured Snippets are special boxes at the top of Google's search results page. These boxes show a quick answer to your question, taken from a web page, along with the page's title and URL. They are designed to give you the information you want without clicking through a website.
Reasons Why Infographics Still Matter in SEO
Infographics are a hugely popular information format both in print and online. Like the video and the use of data, infographic design now appears in most internet articles; just hop onto any major media website and you'll see information delivered through one. It's true - the infographic is everywhere, and for inbound marketing, it is a must.
How A.I. Is Impacting The SEO Industry
Since the release of ChatGPT, digital marketers around the world have been eagerly waiting for Google’s response to A.I. driven content. Below is a timeline of Google’s opinion on A.I.-driven content. And how A.I. content is impacting today’s SEO landscape, as well as a glimpse into the future of SEO.
Can You Do SEO Yourself?
It's been said that if you want something done right, you should do it yourself. But does the same go for SEO? The truth is, you CAN do SEO yourself, but not until you read this.
Screaming Frog SEO Audit. 10 Useful Tricks
Screaming Frog is one of the best freemium tools on the internet to complete an SEO audit. We have worked with this program for years, and below you will find some of our favourite useful tricks to ensure you get the most out of this fantastic tool.
What is SEO Testing?
Have you ever wondered how companies ensure their websites appear at the top of the search engines? That’s where SEO testing comes to the rescue!
Webpage layout & SEO Design Guide
A website’s layout is a carefully structured arrangement of various elements such as images, headings, subheadings, tables, infographics, and text. These elements are organized using the HTML markup language and CSS, which are the building blocks of any website's design.
Google Search Generative Experience (SGE): A New Era in Search Technology
Google SGE (Generative Search Experience) is a system where artificial intelligence provides short answers to users' queries on Google. Generative search creates content based on existing samples. If it becomes popular and accessible, online search, as we've known it for decades, will change forever.
Definitive Guide for E.A.T and Y.M.Y.L.
You already know that the text found on each of your web pages must serve a practical purpose. Without the proper focus and information that readers can use, Google is not likely to be impressed. Fortunately, there's a wealth of information that helps you understand how to serve your readers well while enjoying higher rankings in Google search results.
How to Set Up Conversions in GA4 (Key events)
Understanding how users interact with your Website is essential to making informed business decisions. Google Analytics 4 (GA4) offers robust conversion tracking that goes beyond simple page views, allowing you to measure specific actions that determine success.