How Penguin 4.0 Has Changed SEO

With Google’s latest Penguin 4.0 update being rolled out fairly recently, many SEO experts and web content developers want to know what sort of effect this algorithm change will have on their online activities in the future. Check this article to find a few of the changes you can expect to see being unrolled in the next few months. ... Read More

Ways that Machine Learning Impacts SEO

When it was revealed last year that Google was using a machine learning tool called RankBrain to contribute to search engine results, it caused somewhat of a commotion in the SEO world because everyone was wondering what type of impact it would have. At present though, the tech industry seems to be focused on machine learning (ML) and bots. ... Read More

KPIs for SEO

An SEO campaign is only as good as the results it brings in, and those results need to be carefully measured and analyzed. Key performance indicators, or KPIs, are the key to guaranteeing top results. ... Read More

Why Authenticity is Important in Local SEO

​These days, local search engine optimization (SEO) is essential for attracting new clients and improving the visibility of your brand within your local neighborhood or area. However, many people don't realize that optimizing local business websites involves more than building backlinks, inserting keywords and waiting for customers to find them. ... Read More