SEOlogist Knowledge Sharing Blog

Online ad campaigns are supposed to be easy, or at least that’s what people think. You create ads, deploy them, and wait for the hits and the cash to roll in. Unfortunately, that’s not the way things happen. Creating ads and waiting for people to find them is not enough. Here’s what you should know about your ads, what’s keeping them from performing well, and what you can do about it. ... Read More

Once upon a time, the major search engines offered website owners a simple deal: let us display some of your data and we’ll direct users to your site. That’s the way it was for many years, but everything eventually changes. There are those who believe the enhancements that Google (and subsequently some of the less popular search engines) has implemented in recent years does more to keep users moving through their search results instead of clicking directly through to websites. ... Read More

Google is always on the lookout for ways to deliver faster answers to users and make a little money in the process. One of the ways they are enhancing engine results is with the use of what is called featured snippets. ... Read More

How's your paid ad campaign working? Are you getting the results you hoped to generate? If this is your first time launching such a campaign, the results may seem thin and the cost more than you expected. What you are experiencing points out why search engine optimization is so important and how it is essential if you ever hope to get much of anything from those ads. Here are some of the reasons why you need strong SEO before you spend money on ads. ... Read More

During the latter part of 2017, Google released a beta version of a new Search Console. The release was intentionally limited to a few select users who helped identify issues and provide a chance for Google to resolve them. As of January 2018, the new Console is now available to everyone ... Read More

The announcement of any major update by Google is enough to cause concern about page rankings and online reputations. While minor tweaks are happing regularly, it’s the big ones that capture most of the attention. Such is the case with Google’s December 2017 update. Maccabees has been in place long enough now for webmasters and business owners to know if they need to make some changes. Here are some things to look at closely if you want to benefit from this latest update. ... Read More

It’s no secret that Google is the most popular search engine in the world. You already know about resources that help you find popular keywords and key phrases that relate to your industry, but there’s other tools you can use. One of them is Google My Business. ... Read More