You are about to take the first step toward establishing an online presence for your new business. The first sign you needed to learn a few things was when your web designer mentioned the phrase SEO. ... Read More
You already know the importance of auditing your financial records from time to time. Have you considered that an audit of your website would be a good idea? The object is to determine if the site is providing the benefits you desire and possibly identifying ways to make it more effective. While there are several approaches to conducting this type of audit, start with this basic plan. Remember you can always embellish it as you go along. ... Read More
How often have you heard or read recently that all the aspects of communication of your company or brand with its customers should be covered under the joint strategy? I bet you already did a tremendous work aligning online public relations, social media, and customer support to share the same values when communicating to existing or potential clients. ... Read More
How much do you really know about search engine optimization? As the Internet continues to evolve, it’s only natural that the way people search for the information they need changes too. Even if you’ve had an online presence for years, it makes sense to take a second look at how you optimize your pages. Here are a few tips that will get you started. ... Read More
You've heard the term ever since you launched your first website and posted that first blog. As familiar as it seems, do you really grasp the concept of search engine optimization? Now is a good time to step back and take a fresh look. You may be surprised at how much there is to this process and why it is so important. ... Read More
The days of relying solely on reviews in print publications are over. These days, many people turn to the Internet when they want to find out what others think about entertainment, dining, and other types of options. Even local trades professionals like plumbers and air conditioning experts are subject to review at one site or another. ... Read More
Search engines continually refine the way they display search results. You have noticed that Google in particular makes use of what is known as a featured snippet. Snippets provide readers with a sense of what they will find if they navigate to one of the top ten results associated with their searches. Usually the snippet is created using information from one the sites occupying the second through the tenth result. Some information from the highest ranking result may also be included. For readers, this can make finding the right data all the easier. ... Read More
