Has Content Overtaken Link Building in Importance?

Once upon a time, links were at the top of the heap. Content, while considered important, lagged behind. Things are changing for a number of reasons and content is now more important in ranking than ever. Here is what you need to understand about today’s SEO process and what has changed. ... Read More

5 Huge Reasons You Should Care About Content Marketing Metrics

As any expert with a reputable SEO agency will tell you, content marketing metrics really do matter. They let you know if the content marketing you have in place is great, if it could be better, or if you need to start all over. Along the way, you'll get quite a bit of returns on your investment. Here are a few reasons why paying attention to those metrics matter. ... Read More

Fred and Your Blogs: Will Your Rankings Survive?

Just about everyone from casual users to business owners know Google is constantly refining algorithms. Now and again, a major update is released that captures attention. The release of Fred in early 2017 has already affected the rankings for a number of web pages. If you haven’t noticed a change in your traffic patterns, hold on. It’s coming. ... Read More

Reaching and Engaging Your Audience: Why You Need a Different Approach

Once upon a time, your attempt to reach and engage potential readers and clients was based on search engine optimization. The goal was to provide information that readers were seeking and make sure your site was showing up on the first page of search engine results. About the time you got a handle on that process, this thing called social media came along. ... Read More

Worried About Your Bounce Rate? Try These Strategies!

You already know about all the ways to drive traffic to your site. The problem is keeping people there long enough to generate any real benefits. When visitors get to your site and only stay there for a few seconds, the effect is a higher bounce rate. Would you like to lower that rate and have a better chance of building a loyal following? Here are some tips that will help. ... Read More