SEOlogist Knowledge Sharing Blog

Just about everyone from casual users to business owners know Google is constantly refining algorithms. Now and again, a major update is released that captures attention. The release of Fred in early 2017 has already affected the rankings for a number of web pages. If you haven’t noticed a change in your traffic patterns, hold on. It’s coming. ... Read More

Once upon a time, your attempt to reach and engage potential readers and clients was based on search engine optimization. The goal was to provide information that readers were seeking and make sure your site was showing up on the first page of search engine results. About the time you got a handle on that process, this thing called social media came along. ... Read More

You already know about all the ways to drive traffic to your site. The problem is keeping people there long enough to generate any real benefits. When visitors get to your site and only stay there for a few seconds, the effect is a higher bounce rate. Would you like to lower that rate and have a better chance of building a loyal following? Here are some tips that will help. ... Read More

Before you ever talk with a web designer and well before the actual pages are built, you need to think carefully about your search engine optimization strategy. No matter what else you may know about marketing and advertising, taking it online means you have to think about how the major search engines will rank your pages. ... Read More

You already know that search engine optimization is important to reaching your target audience. Along with choosing the right keywords to include in your informative content, there’s the matter of using link building to best advantage. With the right strategy, you can identify and prioritize your opportunities to increase link value and get more rewards for your efforts. Here are some tips on how to reach those goals and enjoy a healthy flow of traffic. ... Read More

Google has offered consumers the opportunity to review and rate businesses for quite a few years. There’s a good chance you’ve check out the ratings for one or more restaurants, retail stores, and other businesses before you decided to give them a try. In a world where researching first and purchasing later is common, those ratings do matter. ... Read More

One of the things you’ve learned over the years is that it isn’t enough to drive traffic to your site. After people reach you for whatever reason, you want them to stay long enough to get a good idea of what you have to offer. When they don’t all those marketing strategies have left you with little to nothing to show for it. You, my friend, are dealing with what’s known as a lousy bounce rate. Unless you are ready to throw in the towel and give up on your dream, something has to change. Here’s how you go about making that change. ... Read More