The Role of Web Architectors in UX and SEO Performance

What Can a Web Designer Do for You

Web designers are professionals who offer services associate with the creation of web pages. Business owners who are preparing websites, landing pages, and other forms of presentation on the Internet call upon these professionals to help them ensure that the result is attractive, functional, and likely to attract positive attention from readers as well as search engines. Here are some examples of what a web designer can offer the customer.

Understanding the Difference Between a Web Designer and a Web Developer

While the two terms are sometimes used interchangeably, there is a difference in the type of work the Web Designer Houston takes on and what a web developer would provide. Even allowing for a certain amount of overlap, each professional addresses certain aspects of the creation process.

A web designer is concerned with the creation and arrangement of content on each of the pages. That means the designer focuses on what types of visual elements would make the pages attractive, easy to navigate, and provide information readers will find helpful. The web developer takes those elements and employs various types of programming languages to bring the vision of the designer to life. In a sense, the designer is the architect while the developer is the contractor who ensures everything is properly constructed and placed.

How the Designer Comes Up With Ideas for Website or Blog Pages

Web designers employ different strategies to come up with ideas for customer sites. The approach taken depends a great deal on the client.

If you have quite a few ideas about what you want to include on the pages, the designer will happily take all of those thoughts into consideration. Should one or more of the ideas have the potential to prevent the pages from achieving the desired result, it's not unusual for the designer to suggest going a different route. While the goal is to make the customer happy, it's not about short-term happiness. It's about designing pages that the customers and the target audience will like for a long time.

Clients who have no more than a vague idea of what they want can also get a lot of support from a web designer. In this scenario, the designer will want to spend time with the client and learn more about the goals and objectives of the business. Asking questions about the type of clients who buy the products, taking a look at hard copies of sales collateral, and in general getting to know the company culture will all be part of the process. After accumulating this information, the designer will come up with ideas for themes, layouts, text, and other elements that will lead to the creation of the web pages.

It's not unusual for a web designer to maintain a relationship with the customer once the website is up and running. The designer can come up with ideas for additional pages or content when and as requested. In this way, the designer helps to keep the pages fresh while still ensuring they are helpful to the readership. The right combination of customer and designer can last for years, with both parties enjoying the fruits of their efforts.