Google My Business has been around since 2014 and has grown into a handy tool for many business owners. Designed as a way to provide business owners with more control over what company information displays in search engine results when users type in the exact company name. That includes the name as it appears on Google Maps and also in the local pack that pops up at the top of the search results. ... Read More

In November 2018, Google began to implement a change in how business owners could designate an area of service. Prior to that time, the approach involved using your address as a starting point for the area in which you would provide services. That is, you delivered to or would visit customers who were within a certain amount of distance of your business location. Other than using your physical address as the anchor and stating how far you would travel (40 miles as an example) to help a customer, there was nothing else do to. ... Read More

​You would have to live under a rock for years not to know that Google updates search algorithms from time to time. Those changes may be major ones or they can be minor tweaks that create new editions or versions of the current algorithm. If you have an online presence that's connected with generating income, you can bet that being aware of those changes matter. ... Read More

​You already know that the text found on each of your web pages must serve a practical purpose. Without the proper focus and information that readers can use, Google is not likely to be impressed. Fortunately, there's a wealth of information that helps you understand how to serve your readers well while enjoying higher rankings in Google search results. ... Read More

​Search engine optimization is not a static discipline. As time goes on, shifts on the Internet demand that the process of SEO change. In many ways, those advances are great. At other times, they require that we address issues that we never considered before, including the matter of ethics. ... Read More

Today's search engine optimization has evolved, and for those of us that are lucky enough to operate within this growing and often challenging field, the keys to a successful project are all balanced on 3 pillars. These pillars have changed over the years, and with these changes have come to a new generation of specialists that have bought in and leverage the importance of link building. ... Read More

Ask the rank and file business professional about search engine optimization and related online strategies and you'll hear that it's all about ranking. While that's true, there are more elements to address. The goal is to ensure your online presence is a team effort that makes you competitive in more than just high results. All elements must be related and create a cohesive presence, from your YouTube videos to specific blog posts. ... Read More