SEO

A staggering 93% of online experiences begin with a search engine. This statistic alone underscores the pivotal role SEO plays in driving visibility and revenue for businesses on search engines like Google. As an entrepreneur in Toronto, partnering with the right SEO company can be the catalyst that propels your brand to the forefront of your industry. However, selecting the right SEO partner is no easy feat, as there are numerous factors to consider. ... Read More

When you've already achieved remarkable results with local SEO and your product or service shows potential demand beyond your country's borders, international SEO comes into play. An international SEO strategy is a set of actions aimed at increasing your website's visibility on search engine results pages (SERPs) for different languages and countries. ... Read More

With Google's People Also Ask (PAA) feature, users can find answers to questions related to their original keywords. Typically, these questions appear as drop-down menus that can be expanded to show additional questions and answers. ... Read More

Infographics are a hugely popular information format both in print and online. Like the video and the use of data, infographic design now appears in most internet articles; just hop onto any major media website and you'll see information delivered through one. It's true - the infographic is everywhere, and for inbound marketing, it is a must. ... Read More

It's been said that if you want something done right, you should do it yourself. But does the same go for SEO? The truth is, you CAN do SEO yourself, but not until you read this. ... Read More

Before we jump into the meat of this article, let's start with some essential but straightforward definitions. What is a brand? The traditional interpretation of a brand is a non-generic name of a product produced by a private or public company. ... Read More

​When many people think of search engine optimization, they tend to associate SEO with the text used on websites, blogs, landing pages, and even social media posts. They may even go as far as to consider SEO while naming website pages or coming up with searchable titles for blog posts. One element that sometimes gets overlooked is the images used along with the text. ... Read More

​Search engine optimization is not a static discipline. As time goes on, shifts on the Internet demand that the process of SEO change. In many ways, those advances are great. At other times, they require that we address issues that we never considered before, including the matter of ethics. ... Read More

Today's search engine optimization has evolved, and for those of us that are lucky enough to operate within this growing and often challenging field, the keys to a successful project are all balanced on 3 pillars. These pillars have changed over the years, and with these changes have come to a new generation of specialists that have bought in and leverage the importance of link building. ... Read More

SEO works, and startups should look to include it in either their blended marketing campaigns or as a standalone tool! ... Read More

You may not think that search engine optimization matters on e-commerce platforms. That can pave the way for some serious mistakes that prevent the platform from being effective as possible. While the approach is a little different, SEO does play an important role in the world of online marketplaces. Here are a few examples of the SEO mistakes that must be avoided if you want your e-commerce site to reach its full potential. ... Read More

How's your paid ad campaign working? Are you getting the results you hoped to generate? If this is your first time launching such a campaign, the results may seem thin and the cost more than you expected. What you are experiencing points out why search engine optimization is so important and how it is essential if you ever hope to get much of anything from those ads. Here are some of the reasons why you need strong SEO before you spend money on ads. ... Read More

If you maintain any type of presence online, then you have heard about the updates that the major search engines do from time to time. What you may not realize is that the nature of those changes makes some things that used to be very important to placement in search engine results no longer relevant. ... Read More