Dawson Dental
Canada, Ontario
Health, Dental Clinic
Our partnership with Dawson Dental was driven by their desire to improve their digital presence and drive business growth.
As a leading dental practice in Ontario, Dawson Dental entrusted us with the challenge of increasing traffic and keywords in the top 3 in both organic and Google Maps.
We have successfully achieved their goals through strategic campaigns and customized solutions, contributing to their continued success and expansion.
The Challenge
Priority keywords did not rank in the top 3-5 positions on the first page of Google search results.
The website had numerous technical SEO problems.
Content on the procedure pages lacked optimization with LSI keywords, additional visual elements, reviews, and photos.
The Google My Business listing still needs to be updated according to the latest standards.
The backlink profile needed to be more comprehensive compared to local competitor websites..
E.E.A.T. principles were not followed.
What we did
We conducted a Technical Audit of the website, fixing all errors.
Analyzed backlink profile, created a link-acquisition strategy and implemented it.
We optimized all location pages.
We have added two new blog articles each month.
We have added a map to all location pages.
Optimized Google Business Profiles.
Website structure was expanded.
Deep interlinking was performed.
E.E.A.T. components have been implemented.
Our Results
Increase in organic traffic 22% over the last 8 months.
Increased the number of generic keywords. Focused on commercial and transactional keywords.
Before:
After:
Nearly doubled the total number of keywords ranking on page 1 of Google in 10 months and increased the number of keywords the site ranks for by 50%.
Before:
After:
Position Rankings Increase
| Keyword | Google Position | Google Rank Change | Location |
| callander bay dentists | 1 | +13 | Callander,Ontario,Canada |
| dental bridges near me | 1 | +11 | King City,Ontario,Canada |
| dental clinic near me | 1 | +94 | King City,Ontario,Canada |
| dental emergency callander bay | 1 | +8 | Callander,Ontario,Canada |
| dental implant in king city | 1 | +16 | King City,Ontario,Canada |
| dental implants | 1 | +4 | Hanover,Ontario,Canada |
| dental implants clinic in king city | 1 | +15 | King City,Ontario,Canada |
| dental office | 1 | +6 | Hanover,Ontario,Canada |
| dental office | 1 | +5 | North Bay,Ontario,Canada |
| dental office callander bay | 1 | +7 | Callander,Ontario,Canada |
| dental office hanover | 1 | +3 | Hanover,Ontario,Canada |
| dental office keswick | 1 | +7 | Keswick,Ontario,Canada |
| dentist | 1 | +17 | Callander,Ontario,Canada |
| dentist callander bay | 1 | +18 | Callander,Ontario,Canada |
| invisalign braces in king city | 1 | +14 | King City,Ontario,Canada |
| invisalign in king city | 1 | +10 | King City,Ontario,Canada |
| invisalign treatment in king city | 1 | +13 | King City,Ontario,Canada |
| kids dentist king city | 1 | +4 | King City,Ontario,Canada |
| kids dentistry in king city | 1 | +4 | King City,Ontario,Canada |
| king city invisalign | 1 | +4 | King City,Ontario,Canada |
| king city invisalign braces | 1 | +4 | King City,Ontario,Canada |
| king city invisalign treatment | 1 | +7 | King City,Ontario,Canada |
| king city kids dentistry | 1 | +4 | King City,Ontario,Canada |
| king city teeth removal | 1 | +6 | King City,Ontario,Canada |
| king city tooth extraction | 1 | +5 | King City,Ontario,Canada |
| king city wisdom teeth removal | 1 | +6 | King City,Ontario,Canada |
| pediatric dentist in king city | 1 | +13 | King City,Ontario,Canada |
| pediatric dentist king city | 1 | +15 | King City,Ontario,Canada |
| pediatric dentist king city ontario | 1 | +8 | King City,Ontario,Canada |
| teeth in a day | 1 | +2 | North Bay,Ontario,Canada |
| teeth in a day | 1 | +4 | Callander,Ontario,Canada |
| teeth in a day | 1 | +3 | Kingston,Ontario,Canada |
| teeth in a day | 1 | - | Guelph,Ontario,Canada |
| teeth removal in king city | 1 | +6 | King City,Ontario,Canada |
| tooth extraction in king city | 1 | +3 | King City,Ontario,Canada |
| wisdom teeth removal king city | 1 | +6 | King City,Ontario,Canada |
