Dawson Dental - Case Study
Our partnership with Dawson Dental was driven by their desire to improve their digital presence and drive business growth. As a leading dental practice in Ontario, Dawson Dental entrusted us with the challenge of increasing traffic and keywords in the top 3 in both organic and Google Maps. We have successfully achieved their goals through strategic campaigns and customized solutions, contributing to their continued success and expansion.
The challenge:
- Priority keywords did not rank in the top 3-5 positions on the first page of Google search results.
- The website had numerous technical SEO problems.
- Content on the procedure pages lacked optimization with LSI keywords, additional visual elements, reviews, and photos.
- The Google My Business listing still needs to be updated according to the latest standards.
- The backlink profile needed to be more comprehensive compared to local competitor websites.
- E.E.A.T. principles were not followed.
What We Did
- We conducted a Technical Audit of the website, fixing all errors.
- Analyzed backlink profile, created a link-acquisition strategy and implemented it.
- We optimized all location pages.
- We have added two new blog articles each month.
- We have added a map to all location pages.
- Optimized Google Business Profiles.
- Website structure was expanded.
- Deep interlinking was performed.
- E.E.A.T. components have been implemented.
Our Results
Increase in organic traffic 22% over the last 8 months.
Increased the number of generic keywords. Focused on commercial and transactional keywords..
Before:
After:
Nearly doubled the total number of keywords ranking on page 1 of Google in 10 months and increased the number of keywords the site ranks for by 50%.
Before:
After:
Position Rankings Increase
| Keyword | Google Position | Google Rank Change | Location |
| callander bay dentists | 1 | +13 | Callander,Ontario,Canada |
| dental bridges near me | 1 | +11 | King City,Ontario,Canada |
| dental clinic near me | 1 | +94 | King City,Ontario,Canada |
| dental emergency callander bay | 1 | +8 | Callander,Ontario,Canada |
| dental implant in king city | 1 | +16 | King City,Ontario,Canada |
| dental implants | 1 | +4 | Hanover,Ontario,Canada |
| dental implants clinic in king city | 1 | +15 | King City,Ontario,Canada |
| dental office | 1 | +6 | Hanover,Ontario,Canada |
| dental office | 1 | +5 | North Bay,Ontario,Canada |
| dental office callander bay | 1 | +7 | Callander,Ontario,Canada |
| dental office hanover | 1 | +3 | Hanover,Ontario,Canada |
| dental office keswick | 1 | +7 | Keswick,Ontario,Canada |
| dentist | 1 | +17 | Callander,Ontario,Canada |
| dentist callander bay | 1 | +18 | Callander,Ontario,Canada |
| invisalign braces in king city | 1 | +14 | King City,Ontario,Canada |
| invisalign in king city | 1 | +10 | King City,Ontario,Canada |
| invisalign treatment in king city | 1 | +13 | King City,Ontario,Canada |
| kids dentist king city | 1 | +4 | King City,Ontario,Canada |
| kids dentistry in king city | 1 | +4 | King City,Ontario,Canada |
| king city invisalign | 1 | +4 | King City,Ontario,Canada |
| king city invisalign braces | 1 | +4 | King City,Ontario,Canada |
| king city invisalign treatment | 1 | +7 | King City,Ontario,Canada |
| king city kids dentistry | 1 | +4 | King City,Ontario,Canada |
| king city teeth removal | 1 | +6 | King City,Ontario,Canada |
| king city tooth extraction | 1 | +5 | King City,Ontario,Canada |
| king city wisdom teeth removal | 1 | +6 | King City,Ontario,Canada |
| pediatric dentist in king city | 1 | +13 | King City,Ontario,Canada |
| pediatric dentist king city | 1 | +15 | King City,Ontario,Canada |
| pediatric dentist king city ontario | 1 | +8 | King City,Ontario,Canada |
| teeth in a day | 1 | +2 | North Bay,Ontario,Canada |
| teeth in a day | 1 | +4 | Callander,Ontario,Canada |
| teeth in a day | 1 | +3 | Kingston,Ontario,Canada |
| teeth in a day | 1 | - | Guelph,Ontario,Canada |
| teeth removal in king city | 1 | +6 | King City,Ontario,Canada |
| tooth extraction in king city | 1 | +3 | King City,Ontario,Canada |
| wisdom teeth removal king city | 1 | +6 | King City,Ontario,Canada |
