Case Study: Optimizing the All-on-4 Dental Implants Website
The All-on-4 Dental Implants website is a dedicated platform to provide information and services for two key dental procedures: All-on-4 Dental Implants and traditional Dental Implants. The site is an extension of a dental clinic, aiming to educate patients and drive appointments for these specialized treatments.
Client's Goals
- Improve website optimization for better user experience and visibility.
- Increase organic traffic through strategic SEO efforts.
- Enhance credibility and trust by showcasing patient outcomes and reviews.
- Drive targeted traffic to the site to generate more leads for All-on-4 and Dental implant procedures.
Challenges Faced
When the project began, the website was poorly optimized, lacking essential SEO elements and user-friendly features. Key challenges included:
- Homepage with technical errors, such as an outdated URL structure and incorrect map implementation.
- Weak backlink profile and missed opportunities for leveraging existing clinic properties.
- Unoptimized and underperforming blog content that required redirection, deletion, or merging.
- Lack of dedicated doctor pages with detailed and engaging content.
- Absence of before-and-after photos, video testimonials, and procedural videos that could enhance credibility.
- Incomplete trust-building elements, such as review carousels specific to All-on-4 and Teeth-in-a-Day procedures.
Objectives
Primary Objectives:
- Increase visibility for All-on-4 Dental Implants and Dental Implants keywords.
- Enhance the site’s SEO foundation through technical fixes and on-page optimization.
- Attract and convert targeted traffic to generate more keywords for these specialized procedures.
Secondary Objectives:
- Build trust and authority in dental implants by adding high-quality, patient-focused content.
- Strengthen the site’s backlink profile for improved rankings.
- Improve user engagement by adding multimedia elements such as photos, videos, and testimonials.
SEO Strategy
Initial Audit & Research:
The initial audit revealed critical site structure, content, and backlinks issues. Comprehensive keyword research was conducted to identify high-potential terms for both All-on-4 and Dental Implants. Competitor analysis provided insights into optimizing content to outperform local and national competitors.
On-Page Optimization:
- Fixed technical errors, including updating the homepage URL structure and replacing the Google map API with static markers to eliminate error messages.
- Expanded the homepage with before-and-after images and patient testimonials.
- Optimized all service pages with new, engaging content tailored to the target audience.
- Prepared dedicated doctor pages using detailed biographies and achievements, sourced and rewritten from the client’s existing websites.
Off-Page Optimization:
- Developed a robust link-building strategy, including outreach to reputable dental and health industry sites for quality backlinks.
- Leveraged existing clinic properties to create internal links that boosted authority and relevance.
- Uploaded a new disavow file to clean the backlink profile and maintain link quality.
Content Strategy:
- Refined the blog section by redirecting or merging underperforming posts and creating new, informative content.
- Incorporated video testimonials, procedural videos, and high-quality before-and-after images to enhance engagement and trust.
- Added a carousel of patient reviews specific to All-on-4 and Teeth-in-a-Day treatments to the homepage.
Local SEO:
- Ensured the website was fully optimized for local search by incorporating geographically relevant keywords.
- Updated all business details and added accurate NAP (Name, Address, Phone number) information to enhance local visibility.
Our Results
Year-over-year traffic comparison
Traffic has increased by 429% over the past year.
Traffic comparison for the last 6 months
Traffic has increased by 50.53% over the past 6 months.
Traffic comparison over the last 90 days
Traffic has increased by by 20.74% in the last 3 months.
Traffic comparison for the last 6 months (Search Console)
Traffic has increased by 116% over the past 6 months.
Growth in keywords over the past month
| Keyword | Google Position | Google Rank Change | Location |
| all on four implants toronto | 1 | +7 | North York |
| same day dental implants | 1 | +99 | North York |
| all on 4 dental implants | 1 | +17 | North York |
| all on four north york | 1 | +1 | North York |
| north york all on four implants | 1 | +1 | North York |
| all on four procedure in north york | 1 | +2 | North York |
| all on 4 north york | 1 | +5 | North York |
| all on four implants north york | 1 | +1 | North York |
| toronto all on four implants | 2 | +8 | North York |
| all on four toronto | 1 | +1 | North York |
| all on four dental implants | 1 | +32 | North York |
| all on 4 implants north york | 1 | +2 | North York |
| all on four | 1 | +99 | North York |
| all on four implants | 2 | +89 | North York |
Final Notes
The strategic enhancements made to the All-on-4 Dental Implants website have created a solid foundation for sustained organic growth and effective patient acquisition. By resolving technical issues, enriching the content, and cultivating high-quality backlinks, the website has transformed into a reliable and authoritative resource for comprehensive dental implant information and services.
Still looking for more evidence? Explore our other success stories and case studies to see how we’ve helped businesses like yours thrive. View More Case Studies