Art of Dentistry - Case Study
A dental clinic, Art of Dentistry, approached us intending to expand their online presence. We conducted a comprehensive SEO campaign, including keyword optimization, content creation, and link-building strategies. As a result, we successfully improved their search engine rankings, driving more traffic to their website and increasing their visibility in the competitive dental industry.
The challenge:
- Unoptimized Content: The website content was not optimized, affecting SEO performance and user engagement.
- Slow Page Load Times: Poor website speed performance hindered user engagement and SEO rankings.
- Meta Tags and Descriptions: Key pages lacked optimized meta tags and descriptions, affecting search visibility and click-through rates.
- Low-Quality Backlinks: The website had backlinks from low-quality sites, harming its SEO performance.
- E.A.T.: The site lacked sufficient content to meet E.A.T. standards required for healthcare providers.
- Y.M.Y.L. Considerations: As a healthcare provider, the site must adhere to Y.M.Y.L. standards by offering accurate, high-quality information for health-related decisions.
- Keyword Focus: The client wanted to rank for keywords related to "cosmetic dentistry" and "porcelain veneers."
Urgent Site Migration: The website underwent an urgent migration, resulting in various technical issues:
- Broken Links
- Schema Markup Removed
- Blog Optimization Removed
- Meta Tags Deleted
What We Did
- On-Page Optimization: We optimized the content to improve SEO performance and user engagement.
- Improved Page Load Times: We optimized images, leveraged browser caching, and minimized code to enhance page load speeds.
- Optimized Meta Tags and Descriptions: We added and optimized meta tags and descriptions for all key pages to improve search engine visibility and click-through rates.
- Built High-Quality Backlinks: We conducted a backlink audit, disavowed low-quality links, and built new, high-quality backlinks from reputable sources.
- Strengthened E.A.T.: We created and improved content to demonstrate expertise, authoritativeness, and trustworthiness, aligning with Google's E.A.T. guidelines.
- Addressed Y.M.Y.L. Standards: We ensured all health-related content was accurate, high-quality, and trustworthy to meet Y.M.Y.L. requirements.
- Targeted Keywords for Cosmetic Dentistry and Porcelain Veneers: We conducted keyword research and optimized content to target and rank for "cosmetic dentistry" and "porcelain veneers" keywords.
Resolved Migration Issues Quickly: We swiftly addressed and corrected the errors resulting from the urgent site migration, including:
- Fixing broken links
- Reapplying schema markup
- Restoring blog optimization
- Adding and optimizing meta tags
Addressing these challenges restored the website's performance, improved search engine rankings, and enhanced overall user experience.
Our Results
Increased traffic by 136% over one year
Increased the number of conversions in one year
Phone calls - on 172%
Clicks - on 286%
Form start - on 121%
Form submit - on 75%
Position Rankings Increase
| Keyword | Google Position | Google Rank Change | Location |
| cosmetic dentistry clinic | 1 | +10 | Toronto |
| dental cosmetic dentistry | 1 | +10 | Toronto |
| cosmetic dentistry | 1 | +3 | Toronto |
| cosmetic dental clinic | 1 | +4 | Toronto |
| dental cosmetology near me | 1 | +3 | Toronto |
| porcelain teeth veneers | 5 | +10 | Toronto |
| porcelain veneers | 9 | +11 | Toronto |
| getting porcelain veneers | 3 | +11 | Toronto |
| cosmetic veneers | 11 | +82 | Toronto |
| best porcelain veneers toronto | 10 | +63 | Toronto |
| veneers toronto | 9 | +8 | Toronto |
| porcelain veneers near me | 5 | +3 | Toronto |
| porcelain veneers cost toronto | 7 | +10 | Toronto |
Increased domain rating from 21 to 26 in one year
Google Maps traffic grew by 60%
Before:
After:
