Art of Dentistry
Canada, Toronto
Health, Dental Clinic
A dental clinic, Art of Dentistry, approached us intending to expand their online presence.
We conducted a comprehensive SEO campaign, including keyword optimization, content creation, and link-building strategies.
As a result, we successfully improved their search engine rankings, driving more traffic to their website and increasing their visibility in the competitive dental industry.
The Challenge
Unoptimized Content: The website content was not optimized, affecting SEO performance and user engagement.
Slow Page Load Times: Poor website speed performance hindered user engagement and SEO rankings.
Meta Tags and Descriptions: Key pages lacked optimized meta tags and descriptions, affecting search visibility and click-through rates.
Low-Quality Backlinks: The website had backlinks from low-quality sites, harming its SEO performance.
E.A.T.: The site lacked sufficient content to meet E.A.T. standards required for healthcare providers.
Y.M.Y.L. Considerations: As a healthcare provider, the site must adhere to Y.M.Y.L. standards by offering accurate, high-quality information for health-related decisions.
Keyword Focus: The client wanted to rank for keywords related to "cosmetic dentistry" and "porcelain veneers."
Urgent Site Migration: The website underwent an urgent migration, resulting in various technical issues:
Broken Links
Schema Markup Removed
Blog Optimization Removed
Meta Tags Deleted
What we did
On-Page Optimization: We optimized the content to improve SEO performance and user engagement.
Improved Page Load Times: We optimized images, leveraged browser caching, and minimized code to enhance page load speeds.
Optimized Meta Tags and Descriptions: We added and optimized meta tags and descriptions for all key pages to improve search engine visibility and click-through rates.
Built High-Quality Backlinks: We conducted a backlink audit, disavowed low-quality links, and built new, high-quality backlinks from reputable sources.
Strengthened E.A.T.: We created and improved content to demonstrate expertise, authoritativeness, and trustworthiness, aligning with Google's E.A.T. guidelines.
Addressed Y.M.Y.L. Standards: We ensured all health-related content was accurate, high-quality, and trustworthy to meet Y.M.Y.L. requirements.
Targeted Keywords for Cosmetic Dentistry and Porcelain Veneers: We conducted keyword research and optimized content to target and rank for "cosmetic dentistry" and "porcelain veneers" keywords.
Resolved Migration Issues Quickly: We swiftly addressed and corrected the errors resulting from the urgent site migration, including:
Fixing broken links
Reapplying schema markup
Restoring blog optimization
Adding and optimizing meta tags
Our Results
Addressing the challenges restored the website's performance, improved search engine rankings, and enhanced overall user experience.
Increased traffic by 136% over one year
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Increased the number of conversions in one year:
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Increased domain rating from 21 to 26 in one year
Google Maps traffic grew by 60%
Before:
After:
Before:
After:
Ranking Position Improvements
| Keyword | Google Position | Google Rank Change | Location |
| cosmetic dentistry clinic | 1 | +10 | Toronto |
| dental cosmetic dentistry | 1 | +10 | Toronto |
| cosmetic dentistry | 1 | +3 | Toronto |
| cosmetic dental clinic | 1 | +4 | Toronto |
| dental cosmetology near me | 1 | +3 | Toronto |
| porcelain teeth veneers | 5 | +10 | Toronto |
| porcelain veneers | 9 | +11 | Toronto |
| getting porcelain veneers | 3 | +11 | Toronto |
| cosmetic veneers | 11 | +82 | Toronto |
| best porcelain veneers toronto | 10 | +63 | Toronto |
| veneers toronto | 9 | +8 | Toronto |
| porcelain veneers near me | 5 | +3 | Toronto |
| porcelain veneers cost toronto | 7 | +10 | Toronto |