Barrie Smile Centre - Case Study
Barrie Smile Centre, a trusted dental clinic, achieved a remarkable 589% increase in organic traffic within just one year. This outstanding growth resulted from strategic SEO improvements, engaging content creation, and targeted online visibility efforts, helping the clinic attract more patients and strengthen its reputation in the community.
Introduction
- About the Client: Barrie Smile Centre is a family-run dental clinic in Barrie, ON. The clinic provides comprehensive dental care for patients of all ages, focusing on quality treatments and personalized care in a welcoming environment.
- Client's Goals: The clinic aimed to significantly increase organic traffic, improve search engine rankings, and boost conversions. The ultimate goal was to attract more patients, enhance its online visibility, and establish itself as a leading dental care provider in the community.
- Challenges Faced:
- Service page content was either unoptimized or completely missing.
- On-page optimization was lacking, affecting search engine performance.
- The website did not adhere to E.E.A.T. (Expertise, Authoritativeness, Trustworthiness)principles, which are especially crucial in the dental industry.
- There were no dedicated pages for the clinic’s dentists, limiting credibility and patient trust.
- The backlink profile was weak compared to local competitors, reducing the website’s authority and ranking potential.
Objectives
- Primary Objectives: The key focus of the SEO campaign for Barrie Smile Centre was to enhance the user experience on the website, drive more traffic to pages highlighting dental services, improve rankings for local dental care keywords, and increase patient appointment requests through organic search.
- Secondary Objectives: Another goal was to strengthen the clinic’s presence in local search results, ensuring Barrie Smile Centre became a go-to choice for dental services in the Barrie area.
SEO Strategy
Initial Audit & Research:
The initial audit of Barrie Smile Centre's website revealed several critical issues, including the need for more optimized content on service pages, the absence of dedicated doctor profiles, and the absence of trust-building elements. Following the audit, thorough keyword research was conducted to identify high-potential terms for dental services and local searches. A competitor analysis was performed to understand local market trends and identify areas for improvement. Additionally, a detailed technical SEO audit uncovered site errors that needed to be addressed to maximize performance.
On-Page Optimization:
On-page SEO efforts included optimizing existing content and creating new, high-quality, keyword-optimized content for service pages. Dedicated profiles for each dentist were added to improve authority and trust. Meta tags were refined, and images, including before-and-after photos of dental procedures, were optimized to ensure faster loading times and better visual appeal. We also integrated videos showcasing dental procedures to engage visitors and enhance user experience. These improvements made the website more navigable, informative, and relevant to targeted local searches.
Off-Page Optimization:
Off-page strategies focused on improving the clinic’s online presence through link-building and local citations. A campaign was launched to acquire backlinks from authoritative dental and healthcare websites. The clinic also contacted local influencers and organizations to build credibility within the Barrie community.
Technical SEO:
A comprehensive technical SEO audit was performed to address performance issues. Key fixes included enhancing page load speed, optimizing mobile responsiveness, and resolving crawl errors. These technical improvements contributed to a smoother user experience and higher rankings in local search results.
Content Strategy:
A significant part of the SEO strategy involved creating and optimizing high-quality content. New blog posts focused on dental tips, patient success stories, and the latest treatments. The service pages were enriched with comprehensive, well-written text optimized for SEO and user engagement. A booking page was also optimized to ensure a seamless appointment scheduling process for potential patients. These efforts aimed to increase time-on-site, engagement, and overall search rankings.
Local SEO:
For local SEO, Barrie Smile Centre optimized its Google Business Profile to ensure accurate business information, high-quality photos, and positive customer reviews were prominently displayed. Local citations were strengthened to improve visibility in Barrie's competitive dental market.
Link Building & Outreach:
The link-building campaign targeted high-quality backlinks from authoritative sources in the healthcare and dental sectors. This helped increase the clinic’s domain authority, improving organic rankings and driving more traffic to the website.
Trust Elements & E.E.A.T. Implementation:
E.E.A.T. (Expertise, Authoritativeness, Trustworthiness) principles were fully implemented, focusing on demonstrating the clinic’s dental expertise, high-quality patient care, and community involvement. This helped align the website with Google's standards for trusted content, ultimately improving the clinic’s authority in the dental industry.
Our Results
Year-over-year traffic comparison
Traffic has increased by 589% over the past year.
Traffic comparison for the last 6 months
Traffic has increased by 17.83% over the past 6 months.
Month-over-month traffic comparison
Traffic has increased by 16.87% in the last month.
Traffic comparison for the last 6 months (Search Console)
Traffic has increased by 11% over the past 6 months.
Comparison of conversions over the past month
user_engagement increased by 17.37%.
click - increased by 27.69%.
phone_call - increased by 15.09%.
Growth in keywords over the past six months
| Keyword | Google Position | Google Rank Change | Location |
| dentists barrie | 1 | +3 | Barrie |
| emergency dentist | 1 | +3 | Barrie |
| emergency dentistry | 1 | +2 | Barrie |
| cosmetic dentistry | 1 | +1 | Barrie |
| best dentist barrie | 1 | +6 | Barrie |
| teeth cleaning near me | 1 | +1 | Barrie |
| all on 4 implants barrie | 1 | +1 | Barrie |
| tooth crowns barrie | 1 | +10 | Barrie |
| dental bridge barrie | 1 | +8 | Barrie |
| invisible braces | 1 | +6 | Barrie |
| cosmetic dentists barrie | 1 | +20 | Barrie |
| dentist office barrie | 1 | +9 | Barrie |
| tooth bridge barrie | 1 | +1 | Barrie |
| wisdom tooth removal barrie | 1 | +3 | Barrie |
To Sum It All Up
Our campaign successfully met and exceeded its objectives, delivering impressive results for Barrie Smile Centre. Key achievements included a substantial increase in website traffic, higher rankings in local search results for dental service keywords, and a notable rise in patient appointment requests. These outcomes highlight the effectiveness of the customized SEO strategy in enhancing visibility and driving growth for the clinic.
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