CaseMark Financial – Case Study
The Client
Site Location: Canada, ON, Toronto
Category: Settlement Loans, Treatment Financing, Disbursement Financing, Settlement Loans Refinancing
Our engagement with CaseMark Financial was aimed at strengthening their online presence and fostering sustainable growth. Through continuous website improvements, citation updates, and a strategic approach to search rankings, we helped position the company as a trusted leader in the legal finance sector. Our long-term collaboration has played a vital role in expanding CaseMark Financial's reach, enabling them to connect with new clients despite the intense competition in Toronto's financial industry. By focusing on high-value keywords, we successfully secured top rankings for them, strengthening their credibility in the industry.
Our Objective: We are committed to maintaining top search rankings for critical industry keywords and driving steady organic traffic to key service pages. Furthermore, we continue to broaden the site's visibility across strategic regions in Ontario, ensuring that legal professionals in need of financial solutions can easily find and connect with CaseMark Financial.
The Challenge
- EEAT principles were not adequately implemented, impacting credibility and trustworthiness in search engine evaluations.
- The service pages required further optimization to enhance keyword relevance, integrate more visual elements, and incorporate testimonials and photos for better engagement.
- Technical SEO issues were present on the site, affecting its overall performance and visibility in search results.
- Google My Business information was outdated, lacking the latest updates necessary for improved local search rankings.
- The backlink profile was weaker compared to competing local businesses, limiting the site's authority and ranking potential.
What We Did:
- We conducted a technical audit of the website, correcting all errors.
- Optimized website content - metadata, headings, texts, images
- Improved EEAT factors, which increase professionalism for Google
- Changed the link building strategy
- Updated the GMB profile by performing setup and optimization work
Our Results:
The online presence of CaseMark Financial has seen substantial growth, resulting in a notable rise in the number of high-ranking keywords in search engine results.
More details:
Organic Traffic Growth
✅ Progress has been made in optimizing the balance between branded and unbranded search queries.
✅ Improved search visibility has led to an expansion of the range of high ranking keywords.
✅ Organic traffic grew significantly, leading to a noticeable increase in organic conversions.
Position Rankings Increase:
✅ A broader keyword portfolio contributed to increased search presence and higher rankings in search engine results.
| Keyword | Google Position | Google Rank Change |
| settlement loans | 1 | +5 |
| lawsuit loan companies | 1 | +1 |
| litigation loan | 1 | +12 |
| settlement loan companies | 1 | +1 |
| auto accident settlement loans | 1 | +1 |
| personal injury loan | 1 | +1 |
| auto accident loan companies | 1 | +2 |
| lawsuit loans | 1 | +2 |
| lawsuit settlement loan | 1 | +2 |
| auto accident lawsuit loans | 1 | +3 |
| cash advance for car accident settlement | 1 | +4 |
| accident settlement loans | 1 | +1 |
| pre settlement funding | 1 | +2 |
| car accident lawsuit funding | 1 | +3 |
| car accident settlement advance | 1 | +6 |
| auto accident pre settlement funding | 2 | +15 |
| financial litigation | 2 | +64 |
| settlement funding | 3 | +31 |
| best accident loans | 3 | +5 |
| slip and fall accident loans | 3 | +44 |
