Fit Factory Fitness - Case Study
Fit Factory Fitness turned to us for SEO expertise with a clear goal: to enhance their online visibility and drive growth in website traffic. They needed a targeted strategy to attract more visitors and improve their rankings for crucial keywords in the competitive fitness industry. We exceeded expectations through tailored SEO tactics and continuous optimization, dramatically increasing site traffic and securing top positions for their most important keywords. This case study outlines how we achieved these remarkable results.
The challenge:
- Fit Factory Fitness faced limited visibility in search engine results, leading to lower traffic and difficulty ranking for key business-related keywords.
- The website had various technical SEO issues, including problems with crawlability, indexability, and URL structure.
- Content on the site wasn’t fully optimized for important keywords, affecting the site's ability to rank well.
- Competitors in the fitness industry had stronger backlink profiles, which boosted their rankings.
- The site lacked proper navigation, and rich snippet schemas, and had several 404 errors, hurting user experience and SEO performance.
- There was no clear strategy for keyword research, and Google Analytics tracking was not fully set up to measure performance accurately.
What We Did
Competitor Research & Analysis
- We identified major competitors by analyzing the top-ranking websites for crucial fitness-related keywords.
- We examined competitor backlink profiles to discover the most effective SEO tactics used in the industry.
- We analyzed competitors' content and website structure to understand customer interests and improve Fit Factory’s approach.
On-Site SEO Enhancements
- Conducted a full SEO audit, addressing crawlability, indexability, and navigation issues.
- Optimized the URL structure for better search engine ranking.
- Identified and redirected 404 errors to improve user experience.
- Provided recommendations for homepage improvements and implemented technical fixes.
- Rich snippet schemas were added for enhanced visibility in search results.
Keyword Research & Content Optimization
- Performed in-depth keyword research to identify high-traffic keywords relevant to the fitness industry.
- Updated on-page content and created custom titles and meta descriptions to target key phrases, following the latest SEO best practices.
Technical Implementation & Tracking
- We set up Google Analytics tracking to monitor website performance and refine strategies.
- Built citations and engaged in sponsored post-link-building campaigns to strengthen the site’s authority.
- The website structure was expanded.
Our Results
Increased traffic by 235% over one year
Increase conversions in one year
Begin checkout downtown - grew up on 148%
Begin checkout midtown - grew up on 456%
Begin pt inquiry - grew up on 204%
Increased the number of keywords for which the site is ranked by 227%
Ranking Position Improvements Achieved in 6 Months
| Keyword | Google Position | Google Rank Change | Location |
| best gyms Toronto | 2 | +1 | Toronto |
| gym in Toronto | 3 | +10 | Toronto |
| gym Toronto | 2 | +22 | Toronto |
| personal trainer Toronto | 1 | +99 | Toronto |
| fitness club | 7 | +93 | Toronto |
| fitness studios near me | 3 | +97 | Toronto |
| group fitness classes near me | 2 | +98 | Toronto |
| fitness Toronto | 2 | +98 | Toronto |
| group fitness | 1 | +9 | Toronto |
| best personal trainer Toronto | 1 | +66 | Toronto |
| group fitness classes | 2 | +98 | Toronto |
| personal fitness trainer Toronto | 1 | +99 | Toronto |
| personal trainer services Toronto | 1 | +99 | Toronto |
| best fitness studio Toronto | 1 | +13 | Toronto |
| fitness studios Toronto | 2 | +63 | Toronto |
