Freshly Baked Tees - Case Study
FreshlyBakedTees, a custom clothing and accessories brand, achieved an impressive 102% increase in organic traffic within just one year. This success was driven by well-crafted strategies, content optimization, and enhanced online visibility, attracting a broader audience and solidifying the brand's position in the market.
Introduction
- About the Client: FreshlyBakedTees is a Toronto custom clothing and accessories brand. As a growing business in the competitive custom apparel market, it focuses on providing its customers with unique, high-quality, personalized designs. Operating primarily online, it offers a diverse range of custom products known for their durability and exceptional printing quality.
- Client's Goals: FreshlyBakedTees aimed to increase organic traffic, improve search engine rankings, and boost online sales. Their goal was to enhance their online presence and drive more targeted traffic to their website, ultimately growing their customer base and increasing conversions.
- Challenges Faced: Before engaging with our SEO agency, FreshlyBakedTees faced several challenges. The website’s design was outdated, affecting user experience and conversion rates. Furthermore, the content and structure of the website were duplicated from another company site within the same business, leading to SEO inefficiencies. Their Google My Business listing was not optimized to meet current standards, limiting local search visibility. Importantly, their backlink profile was weaker than local competitors, impacting their site’s authority and ranking potential. Lastly, the E.E.A.T. (Expertise, Authoritativeness, Trustworthiness) principles were not fully implemented, which hurt the site’s credibility in search engine algorithms.
Objectives
- Primary Objectives: The primary objectives of our SEO campaign for FreshlyBakedTees included improving user experience on the website, increasing traffic to service and blog pages, enhancing rankings for targeted keywords, and driving higher conversions.
- Secondary Objectives: Another goal was to enhance brand visibility, helping FreshlyBakedTees establish a more substantial online presence and attract a wider audience within the custom clothing market.
SEO Strategy
Initial Audit & Research:
The initial audit of FreshlyBakedTees’ website revealed several key issues, including duplicated content, outdated design, and missing trust elements. Thorough research phase followed, focusing on keyword research to identify high-potential terms relevant to their custom clothing and accessories business. Competitor analysis was conducted to understand the strengths and weaknesses of local rivals, and our detailed technical SEO audit uncovered several errors that needed to be addressed for optimal performance.
On-Page Optimization:
On-page SEO efforts included eliminating duplicate elements and updating the website’s structure for better navigation. New, optimized content was added throughout the site, focusing on high-priority keywords and enhancing user experience. Meta tags were refined, and image optimization ensured faster load times and improved visual appeal. Mentions of the other company website were removed to avoid content duplication and improve overall SEO relevance.
Off-Page Optimization:
Off-page strategies focused on developing a robust link-building campaign to improve domain authority. This included outreach to relevant influencers and securing backlinks from reputable custom apparel and design industry sources. Social signals were also leveraged to enhance brand recognition and engagement.
Technical SEO:
A comprehensive technical SEO audit was conducted to address performance issues. Key fixes included improving page load speed, optimizing mobile responsiveness, and resolving crawl errors. These improvements helped create a smoother, more efficient user experience and boosted the site's rankings on search engines.
Content Strategy:
A major part of the SEO strategy involved content creation and optimization. FreshlyBakedTees added high-quality blog posts and landing pages that provided value to their audience, such as product reviews with photos, current videos, and behind-the-scenes content showcasing finished products. These content efforts aimed to increase engagement and time on-site, which positively impacted search rankings.
Local SEO:
For local SEO, FreshlyBakedTees optimized their Google Business Profile, ensuring it was fully updated with accurate business information, high-quality photos, and customer reviews. Local citations were also strengthened to improve their visibility in Toronto’s competitive market for custom clothing.
Link Building & Outreach:
Strategic link-building campaign focused on acquiring high-quality backlinks from authoritative websites in the fashion, custom apparel, and lifestyle sectors. This effort helped build domain authority, improve organic rankings, and increase site traffic.
Trust Elements & E.E.A.T. Implementation:
To enhance credibility, FreshlyBakedTees incorporated trust-building elements throughout the site, such as product reviews with photos, actual images of finished products, and publications in popular magazines. Additionally, E.E.A.T. (Expertise, Authoritativeness, Trustworthiness) principles were fully implemented to align the website with Google's standards for trusted content. This included showcasing the brand’s expertise and trustworthiness through high-quality, engaging content.
Implementation
Timeline:
The website design update and all technical improvements were completed within the first two months of collaboration. During this period, parallel efforts were made to prepare and optimize the content for better SEO performance. This included revising the site’s structure, eliminating duplicate content, and adding fresh, keyword-optimized text to improve user engagement and search engine rankings.
Tools & Resources Used:
The project leveraged several key tools and resources, including Google Analytics for tracking website performance, SEMrush for keyword research and competitor analysis, and Ahrefs for backlink analysis and site audits. These tools were crucial in monitoring progress, identifying opportunities, and measuring the success of the SEO strategies.
Team Involved:
The SEO department, development team, and content creation team all played integral roles in the project. The SEO team was responsible for strategy development and implementation, ensuring all on-page and off-page efforts were aligned with best practices. The development team handled the website design updates and technical fixes, while the content creation team focused on producing optimized, engaging content for the site.
Our Results
Year-over-year traffic comparison
Traffic has increased by 102% over the past year.
Traffic comparison for the last 6 months
Traffic has increased by 34.5% over the past 6 months.
Month-over-month traffic comparison
Traffic has increased by 21.3% in the last month.
Month-over-month traffic comparison (Search Console)
Comparison of conversions over the past month
get_a_quote increased by 18.89%.
Get_a_Quote_Forms_submissions grew by 20.41%.
phone_lead saw an 86.67% increase.
Growth in keywords over the past six months
| Keyword | Google Position | Google Rank Change | Location |
| custom sweaters toronto | 2 | +3 | Toronto |
| custom shirts | 2 | +17 | Toronto |
| custom t-shirt toronto | 2 | +2 | Toronto |
| t shirt printing toronto | 2 | +2 | Toronto |
| fast t shirts printing | 2 | +2 | Toronto |
| custom t shirt printing | 2 | +3 | Toronto |
| custom hoodies toronto | 2 | +3 | Toronto |
| custom t shirt printing near me | 3 | +3 | Toronto |
| t shirt design toronto | 2 | +3 | Toronto |
| bulk t shirt printing | 2 | +3 | Toronto |
| personalised t shirt printing | 2 | +7 | Toronto |
| custom apparel printing | 3 | +5 | Toronto |
| print on t shirt | 6 | +10 | Toronto |
| custom wholesale t-shirts | 6 | +14 | Toronto |
| customize sweatshirt | 9 | +14 | Toronto |
Conclusion
The campaign successfully achieved its objectives, delivering measurable results that exceeded initial expectations. Key accomplishments include a significant increase in website traffic, higher search engine rankings for target keywords, and improved conversion rates. These achievements demonstrate the effectiveness of the tailored SEO strategy in driving growth and visibility for the client.
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