Markham Smile Centre - Case Study
Markham Smile Centre, a local dental clinic, wanted to improve its online visibility to attract more patients. They contacted us for help with their SEO to achieve better results.
We worked closely with them to understand their needs and set clear goals. Our team focused on optimizing their website, improving content, and using the right keywords.
Thanks to these efforts, Markham Smile Centre saw a noticeable increase in website traffic and better rankings for their main keywords. In this case study, we’ll explain our steps, the results we achieved, and how it helped their business grow.
The challenge:
- Poor Website Structure: The website lacked a clear and organized structure, making it difficult for search engines and users to navigate.
- Low Local Search Visibility: Their local SEO efforts needed to be improved, which meant they needed to be ranked better for location-based searches relevant to their dental services.
- Keyword Optimization: The website needed to be optimized for important dental-related keywords, which meant they needed to catch up on potential traffic.
- Inadequate Content: The site's content needed to address specific dental services or answer common patient questions, leading to lower engagement.
- Technical Issues: Several technical problems, including slow page load times and mobile usability issues, negatively impacted user experience and rankings.
- Lack of Local Listings: The clinic's presence on local directories and maps could have been more extensive, reducing their visibility in local search results.
What We Did
- Revised Website Structure: We redesigned the website to ensure it was user-friendly and easy to navigate. This included creating clear categories for different dental services and improving internal linking.
- Enhanced Local SEO: We optimized the website for local search by including location-specific keywords and setting up and optimizing their Google My Business profile. We also ensured their name, address, and phone number (NAP) were consistent across all local listings.
- Keyword Optimization: We thoroughly researched relevant dental and local keywords and strategically incorporated them into the website’s content, meta descriptions, and headings.
- Content Improvement: We created and updated content to address common patient questions and highlight specific dental services. This included blog posts, FAQs, and service pages designed to engage users and provide valuable information.
- Technical Fixes: To enhance the overall user experience, we addressed technical issues by improving page load speeds, optimizing the site for mobile devices, and fixing any broken links or errors.
- Boosted Local Listings: We increased the clinic's presence on local directories and review sites, ensuring accurate and up-to-date information to help improve local search visibility.
Our Results
Increased traffic by 5% over six months
Year-over-year comparison of the same period. Traffic increased by 248% compared to last year
Ahrefs Organic Traffic & Keyword Rankings Graph
Ahrefs Referring domains Graph
Ranking Position Improvements Achieved in 6 Months
| Keyword | Google Position | Google Rank Change | Location |
| dental implant Markham | 1 | +4 | Markham |
| porcelain dental bridge Markham | 1 | +3 | Markham |
| all on four Markham | 1 | +1 | Markham |
| dental implants Markham | 1 | +2 | Markham |
| dentist near me | 1 | +3 | Markham |
| cosmetic dentist | 1 | +4 | Markham |
| cosmetic dentistry | 1 | +4 | Markham |
| dentists | 2 | +4 | Markham |
| emergency dentists | 4 | +22 | Markham |
| same day implants Markham | 2 | +5 | Markham |
| mercury free fillings Markham | 1 | +4 | Markham |
