Neighbour Note – Case Study
Site Location: Canada, Toronto, Ontario
Category: Art & Entertainment Education
Over the past several years, our collaboration with Neighbor Note has focused on optimizing their online presence and fostering sustained growth. During this time, we have successfully rebuilt key rankings and enhanced their ability to attract new music students. In a highly competitive Toronto market for music lessons, we achieved top rankings for priority keywords, solidifying Neighbor Note as a top choice for students of all ages and skill levels.
Our objective: is to maintain top keyword rankings and drive increased organic traffic for the essential services offered by Neighbor Note. Additionally, we aim to enhance their visibility and secure top positions for their Google My Business profile in Toronto’s competitive market.
The Challenge:
- The website faced several issues that impacted its online visibility and user engagement.
- Priority keywords did not rank in the first 3-5 positions on the first page of Google search results.
- The backlink profile should be more comprehensive compared to local competitors' sites.
- The site had a lot of technical SEO issues.
- Content on service pages was not optimized with LSI keywords, additional visual elements, testimonials and photos.
- The data in Google My Business still needs to be updated to the latest standards.
- EEAT principles were not followed.
What We Did
- We conducted a technical audit of the site, correcting all errors.
- Expanded site structure
- We changed the link-building strategy
- Strengthened cross-linking
- Updating content on existing service pages:
- Optimized headlines and texts
- Updated page structure
- Increased content informativeness
- Optimized Google Business Profiles.
- Changed keyword density
- Improved EEAT factors that increase professionalism scores for Google
- Introduced structured data markup
Our Achievements
Through a well-rounded strategy emphasizing both on-site and off-site optimization, we significantly boosted the rankings of essential strategic keywords, resulting in a notable increase in targeted traffic.
Key Highlights:
✅ Strengthened the website's backlink profile by increasing the number and relevance of referring domains, ensuring alignment with the overall link-building strategy.
✅ The visibility of Neighbournote.ca has improved significantly, which has led to an increase in the number of keywords for which the site now ranks high in search results.
✅ Noticeable improvement in the balance between branded and non-branded search queries
✅ Within less than a year, organic traffic experienced significant growth, leading to a notable increase in organic conversions.
Examples of position growth:
| Keyword | Google Position | Google Rank Change |
| country guitar lessons for kids | 1 | +100 |
| classical guitar lessons for kids | 1 | +63 |
| metal guitar lessons for kids | 1 | +20 |
| private blues guitar lessons | 1 | +18 |
| metal guitar lessons for adults | 1 | +11 |
| private country guitar lessons | 1 | +7 |
| blues guitar lessons toronto | 1 | +4 |
| country guitar lessons toronto | 1 | +2 |
| ukulele classes toronto | 1 | +2 |
| country guitar lessons for kids | 1 | +100 |
| blues guitar lessons for adults | 2 | +100 |
| ukulele lesson | 2 | +100 |
| private flamenco guitar lessons | 2 | +74 |
| ukulele classes | 2 | +68 |
| flamenco guitar lessons for adults | 2 | +50 |
| cello lessons near me | 3 | +100 |
| guitar lessons country | 3 | +67 |
| guitar lessons acoustic | 3 | +55 |
| jazz guitar lessons for adults | 3 | +48 |
| guitar lessons flamenco | 3 | +8 |
Conclusion
Neighbor Note partnered with Seologist to develop and implement a robust SEO strategy, achieving high keyword rankings in the competitive Toronto music lessons market. This success has led to a steady year-over-year increase in targeted inquiries and new student signups.
Seologist Team Involved
- Seo Strategist Alexander Naboka