Home Case studies North york smile centre

Smile Center
North York

Name: SEO
Brand: Seologist
Rating: 5 (9 reviews)

location:

Canada

category:

Health, Dental Clinic

North York Smile Centre aimed to improve its online presence and grow its patient base significantly. As a top dental clinic, North York Smile Centre sought our expertise to increase the number of appointments and new patients. We delivered on their goals through carefully crafted marketing strategies and personalized solutions, helping them achieve ongoing growth and success.

The Challenge

Poor Search Engine Ranking:

The website needed to rank better by dental-related keywords.

Unoptimized Content:

The site's content needed to be optimized for relevant keywords, making it difficult for potential patients to find the clinic.

Non-Mobile-Friendly Design:

The site needed to be mobile-optimized, which led to a poor user experience when accessed from mobile devices.

Lack of Local SEO:

The website needed to be optimized for local search, which reduced its visibility among potential patients in the North York area.

Unoptimized Meta Tags and Descriptions:

The website lacked optimized correctly meta tags and descriptions, which negatively impacted click-through rates from search engine results.

Weak Backlink Profile:

The site had few quality backlinks, which is essential for improving search engine authority and ranking.

Limited Online Reviews:

The website had few reviews, which was detrimental to local SEO and hindered trust-building with potential patients.

Y.M.Y.L. Considerations:

As a healthcare provider, the website needs to meet Y.M.Y.L. standards by ensuring all health-related content is accurate, reliable, and of high quality.

What we did

Keyword Optimization:

Conducted thorough keyword research and optimized website content, including titles, headers, and body text, for relevant dental-related keywords.

Content Creation:

Developed high-quality, informative blog posts and pages targeting specific dental services and common patient inquiries.

Mobile Optimization:

Redesigned the website to be mobile-friendly, ensuring a seamless experience for users on all devices.

Local SEO Focus:

Implemented local SEO strategies, including optimizing the Google My Business profile and creating location-specific content to attract patients from North York.

Backlink Building:

Established a robust backlink profile by contacting relevant, high-authority websites for guest posts and link placements.

Online Reviews Campaign:

Encouraged satisfied patients to leave positive reviews on Google and other review platforms to boost local SEO and credibility.

Y.M.Y.L. Standards:

Ensured all health-related content was accurate, well-researched, and reviewed by qualified dental professionals.

Our Results

Ahrefs Organic Traffic & Keyword Rankings Graph