North York Smile Centre - Case Study
North York Smile Centre aimed to improve its online presence and grow its patient base significantly. As a top dental clinic, North York Smile Centre sought our expertise to increase the number of appointments and new patients. We delivered on their goals through carefully crafted marketing strategies and personalized solutions, helping them achieve ongoing growth and success.
The challenge:
- Poor Search Engine Ranking: The website needed to rank better by dental-related keywords.
- Unoptimized Content: The site's content needed to be optimized for relevant keywords, making it difficult for potential patients to find the clinic.
- Non-Mobile-Friendly Design: The site needed to be mobile-optimized, which led to a poor user experience when accessed from mobile devices.
- Lack of Local SEO: The website needed to be optimized for local search, which reduced its visibility among potential patients in the North York area.
- Unoptimized Meta Tags and Descriptions: The website lacked optimized correctly meta tags and descriptions, which negatively impacted click-through rates from search engine results.
- Weak Backlink Profile: The site had few quality backlinks, which is essential for improving search engine authority and ranking.
- Limited Online Reviews: The website had few reviews, which was detrimental to local SEO and hindered trust-building with potential patients.
- Y.M.Y.L. Considerations: As a healthcare provider, the website needs to meet Y.M.Y.L. standards by ensuring all health-related content is accurate, reliable, and of high quality.
What We Did
- Keyword Optimization: Conducted thorough keyword research and optimized website content, including titles, headers, and body text, for relevant dental-related keywords.
- Content Creation: Developed high-quality, informative blog posts and pages targeting specific dental services and common patient inquiries.
- Mobile Optimization: Redesigned the website to be mobile-friendly, ensuring a seamless experience for users on all devices.
- Local SEO Focus: Implemented local SEO strategies, including optimizing the Google My Business profile and creating location-specific content to attract patients from North York.
- Backlink Building: Established a robust backlink profile by contacting relevant, high-authority websites for guest posts and link placements.
- Online Reviews Campaign: Encouraged satisfied patients to leave positive reviews on Google and other review platforms to boost local SEO and credibility.
- Y.M.Y.L. Standards: Ensured all health-related content was accurate, well-researched, and reviewed by qualified dental professionals.
Our Results
Increased traffic by 39% over six months
Ahrefs Organic Traffic & Keyword Rankings Graph
Ahrefs Referring domains Graph
Ranking Position Improvements Achieved in 6 Months
| Keyword | Google Position | Google Rank Change | Location |
| dentist near me north york | 5 | +10 | North York |
| all on 4 implants north york | 1 | +3 | North York |
| sedation dentistry | 5 | +95 | North York |
| family cosmetic dentists | 2 | +5 | North York |
| all on four implants | 2 | +31 | North York |
| sleep dentistry cost | 3 | +5 | North York |
| cosmetic dentist | 7 | +50 | North York |
| sedation dentistry near me | 1 | +99 | North York |
| porcelain veneers north york | 5 | +7 | North York |
| dental check up north york | 3 | +5 | North York |
| all on four north york | 2 | +2 | North York |
