Case Study: SkyMark Smile Centre SEO Success for "Mississauga Dentist"
The SkyMark Smile Centre website was struggling to rank for critical keywords like "Mississauga dentist," "dentist Mississauga," "dentistry Mississauga," "best dentist Mississauga," and "dentists near me Mississauga." These keywords had high search volumes and strong conversion potential, but the site was not in the top results, impacting visibility and traffic.
We aimed to improve the rankings for these keywords, aiming for a top 5 position to capture more organic traffic and conversions.
The Challenge:
- Keyword Over-Optimization: The website was affected by keyword stuffing, particularly for the term "dentist Mississauga."
- On-Page Optimization Limitations: The rankings remained stagnant despite implementing basic on-page SEO measures.
Keyword Rankings Before Our Work:
- Mississauga dentist: 63rd position
- Dentist Mississauga: 45th position
- Dentistry Mississauga: 50th position
- Dentists Mississauga: 32nd position
- Best dentist Mississauga: 69th position
- Dentists near me Mississauga: 54th position
What We Did:
Optimizing the Homepage
- Content Refresh: We updated the homepage content, reducing keyword density to avoid over-optimization penalties.
- Service Blocks and Internal Linking: New service blocks were added, and internal linking was improved to strengthen relevance.
- Trust Elements: We introduced trust lines (credibility signals) to enhance user engagement.
- Doctor Information: Added detailed profiles of the clinic's doctors.
These efforts initially improved rankings to the top 10, but over time, the keywords dropped back to positions within the top 20.
Creating a New Page
We decided to create a new dedicated page based on the structure of the homepage but with unique content. This page was not a duplicate but an optimized extension of the site.
- New Content: We wrote fresh, optimized content targeting relevant keywords.
- Unique Visuals: We added before-and-after procedure photos and unique videos showcasing patient results.
- Authentic Reviews: Unique customer reviews were featured on the page.
- Internal Linking: We integrated strategic internal linking between the new page and other relevant pages.
- Backlink Building: We acquired four high-quality backlinks with varied anchor texts pointing to the new page.
- Directory Listings: We registered three profiles for the page in relevant directories.
Our Results
Creating the new page reduced keyword stuffing on the homepage and allowed for a more natural distribution of the site’s semantic footprint. This comprehensive optimization strategy resulted in a dramatic increase in visibility, which also boosted the homepage rankings. Over time, we saw impressive growth in the keyword positions.
Keyword Rankings After Optimization:
Comparing the Last 90 Days to the Previous Period:
Traffic Growth
Organic traffic increased by 13%. See traffic growth
Conversions
Page_view increased by 9.48%
User_engagement increased by 7.09%
Session_start increased by 11.52%
This case study demonstrates how a strategic mix of content optimization, new page creation, and targeted link-building efforts can significantly improve organic search rankings, driving more traffic and conversions for competitive local keywords.