Canada, Mississauga
Health, Dental Clinic
The SkyMark Smile Centre website was struggling to rank for critical keywords like "Mississauga dentist," "dentist Mississauga," "dentistry Mississauga," "best dentist Mississauga," and "dentists near me Mississauga." These keywords had high search volumes and strong conversion potential, but the site was not in the top results, impacting visibility and traffic.
We aimed to improve the rankings for these keywords, aiming for a top 5 position to capture more organic traffic and conversions.
The website was affected by keyword stuffing, particularly for the term "dentist Mississauga."
The rankings remained stagnant despite implementing basic on-page SEO measures.
We updated the homepage content, reducing keyword density to avoid over-optimization penalties.
New service blocks were added, and internal linking was improved to strengthen relevance.
We introduced trust lines (credibility signals) to enhance user engagement.
Added detailed profiles of the clinic's doctors.
These efforts initially improved rankings to the top 10, but over time, the keywords dropped back to positions within the top 20.
Mississauga dentist: 63rd position
Dentist Mississauga: 45th position
Dentistry Mississauga: 50th position
Dentists Mississauga: 32nd position
Best dentist Mississauga: 69th position
Dentists near me Mississauga: 54th position
We decided to create a new dedicated page based on the structure of the homepage but with unique content. This page was not a duplicate but an optimized extension of the site.
We wrote fresh, optimized content targeting relevant keywords.
We added before-and-after procedure photos and unique videos showcasing patient results.
Unique customer reviews were featured on the page.
We integrated strategic internal linking between the new page and other relevant pages.
We acquired four high-quality backlinks with varied anchor texts pointing to the new page.
We registered three profiles for the page in relevant directories.
Creating the new page reduced keyword stuffing on the homepage and allowed for a more natural distribution of the site’s semantic footprint. This comprehensive optimization strategy resulted in a dramatic increase in visibility, which also boosted the homepage rankings. Over time, we saw impressive growth in the keyword positions.
Mississauga dentist: 1st position
Dentist Mississauga: 3rd position
Dentistry Mississauga: 5th position
Dentists Mississauga: 4th position
Best dentist Mississauga: 8th position
Dentists near me Mississauga: 8th position
Organic traffic increased by 13%.
Page_view increased by 9.48%
User_engagement increased by 7.09%
Session_start increased by 11.52%
This case study demonstrates how a strategic mix of content optimization, new page creation, and targeted link-building efforts can significantly improve organic search rankings, driving more traffic and conversions for competitive local keywords.
Experience the Seologist difference. From local businesses to enterprise corporations,
we have the SEO knowledge to elevate your search rankings.