Syed Hussain

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Syed Hussain

Google Ads Specialist

"It always seems impossible until it is done."

Syed Hussain is a Google Ads Specialist at SeoLogist, partnering with growth-minded brands to turn paid search into predictable pipeline. With 6 years of hands-on experience, Syed blends creative messaging with rigorous experimentation — designing search, Performance Max, Shopping, Display, and YouTube campaigns that are engineered for ROAS, lower CPA, and scalable lead quality. He’s known for clear hypotheses, fast testing cycles, and clean account structures that make results repeatable.

At SeoLogist, Syed owns the full lifecycle of PPC — from discovery and account audits to daily optimizations and quarterly growth roadmaps. He maps keyword intent to the buyer journey, separates brand vs. non-brand for crisp budgeting, and uses negative-keyword governance to protect efficiency. On the measurement side, he implements dependable conversion tracking with GA4 and Google Tag Manager, aligns offline conversions when possible, and builds transparent Looker Studio reporting so stakeholders can see performance by channel, campaign, device, and location.

What Syed does at SeoLogist

• Campaign Strategy & Architecture: Builds SKAG-inspired, query-themed, or consolidated RSA frameworks depending on volume; designs PMAX asset groups around audience signals and product/offer depth.
• Keyword & Intent Mapping: Researches queries by funnel stage; prioritizes high-intent terms while testing expansion with smart match types and careful negatives.
• Bidding & Budgeting: Evaluates tCPA/tROAS vs. Maximize strategies, sets guardrails, and stages transitions to automation with adequate conversion volume.
• Ad Creative & Testing: Writes benefit-led RSA copy, tests pinning selectively, and rotates assets to maintain high Ad Strength without sacrificing message control.
• Landing Page & CRO Collaboration: Partners with the SeoLogist SEO/CRO team on offer clarity, form friction, speed, and trust elements to lift conversion rate.
• Measurement & Insights: Sets up GA4 events, validates conversion paths, and delivers clean, executive-ready reporting (ROAS, CPA, LTV/CAC, Assisted Conversions).
• Quality Assurance: Routine search term reviews, placement exclusions, brand safety checks, and budget pacing to avoid waste.

Problems he loves to solve

• “Our CPA is drifting up as we scale spend.”
• “Performance Max is unpredictable — how do we control it?”
• “Brand and non-brand cannibalization is muddying our numbers.”
• “Leads are up, but lead quality isn’t — what should we change?”
• “We need a Toronto or multi-location footprint with consistent local market results.”
  

Industries & use cases

Local services and professional services, eCommerce catalogs (including Shopping), and B2B lead generation — where precise intent targeting and landing-page alignment move the needle fastest.

Toolset

Google Ads, GA4, Google Tag Manager, Looker Studio, Keyword Planner, and Search Console — plus a healthy dose of spreadsheet modeling for forecasts and budget scenarios.

Syed turns Google Ads into a predictable, scalable growth engine — pairing disciplined experimentation with clean measurement to deliver lower CPA, stronger ROAS, and clarity for stakeholders.