East River Dental Care – Case Study
Increased Organic Traffic by 66% in Just 6 Months!
The Client
Site Location: Canada, Newmarket, Ontario
Category: Dentists, Health
We have been collaborating with East River Dental for several years, helping the website navigate through multiple Google core updates while maintaining a strong growth trajectory. During this time, we implemented significant site modifications, rebuilt rankings, and supported the clinic in attracting new patients. Despite the intense competition in Newmarket, we successfully achieved top rankings for most of the priority keywords that the client focused on.
Our objective: is to preserve top keyword rankings and enhance organic traffic for the key services where our client excels. Additionally, we strive to secure top rankings for the client's GMB in Newmarket.
The Challenge:
- Priority keywords did not rank in the first 3-5 positions on the first page of Google search results.
- The site had a lot of technical SEO issues.
- Content on service pages was not optimized with LSI keywords, additional visual elements, testimonials and photos.
- The data in Google My Business still needs to be updated to the latest standards.
- The backlink profile should be more comprehensive compared to local competitors' sites.
- EEAT principles were not followed.
What We Did
- We conducted a technical audit of the site, correcting all errors.
- We changed the link-building strategy
- Introduced structured data markup
- Strengthened cross-linking
- Updating content on existing service pages:
- Optimized headlines and texts
- Changed keyword density
- Updated page structure
- Increased content informativeness
- Expanded site structure
- Optimized Google Business Profiles.
- Improved EEAT factors that increase professionalism scores for Google
Our Achievements
By executing a comprehensive strategy focused on both external and internal website optimization, we successfully enhanced the rankings for key strategic keywords. This led to a substantial increase in the number of targeted visitors.
More specifically:
✅ Improved the quantity and quality of referring domains by aligning with the website's link profile strategy:
✅ The visibility of eastriverdental.com has enhanced significantly, leading to a rise in the number of keywords for which the site now ranks in search results.
✅ Significant change in the ratio of branded to non-branded queries
✅ Over the last nine months, eastriverdental.com has strengthened its standing in search rankings, gaining an edge over its competitors.
Several examples of position growth:
| Keyword | Google Position | Google Rank Change |
| cosmetic dentistry newmarket | 1 | - |
| cosmetic dentists | 1 | - |
| cosmetic dentists newmarket | 1 | - |
| newmarket cosmetic dentists | 1 | - |
| cosmetic dentist newmarket | 1 | +1 |
| dental office near me | 1 | +1 |
| family dentist | 1 | +1 |
| family dentist near me | 1 | +1 |
| family dentists newmarket | 1 | +1 |
| newmarket cosmetic dentist | 1 | +1 |
| composite veneers | 1 | +100 |
| dental veneers | 1 | +100 |
| family and cosmetic dentistry | 1 | +100 |
| family dentists | 1 | +100 |
| sedation dentistry | 1 | +2 |
| porcelain veneers in newmarket | 1 | +26 |
| best cosmetic dentist | 1 | - |
| cosmetic dentist | 1 | - |
| cosmetic dentistry | 1 | - |
| dentists | 2 | +3 |
| emergency dental | 2 | - |
| emergency dental near me | 2 | - |
| newmarket family dentist | 2 | - |
| dental office | 3 | - |
| dentist near me | 3 | - |
| emergency dental clinics | 3 | - |
| dental clinic near me | 3 | +3 |
| emergency dentist | 3 | +98 |
✅ Compared to the previous 6 months, impressions increased by 16%:
✅ Compared to the previous 6 months, the number of clicks has increased by 66%:
SEO Team:
- SEO Strategist Aleksandr Naboka
- SEO Director Mike Zhmudikov