East River Dental Care
Canada, Newmarket, Ontario
Dentists, Health
Increased Organic Traffic
by 66% in Just 6 Months!
We have been collaborating with East River Dental for several years, helping the website navigate through multiple Google core updates while maintaining a strong growth trajectory. During this time, we implemented significant site modifications, rebuilt rankings, and supported the clinic in attracting new patients. Despite the intense competition in Newmarket, we successfully achieved top rankings for most of the priority keywords that the client focused on.
Goal
Our objective is to preserve top keyword rankings and enhance organic traffic for the key services where our client excels. Additionally, we strive to secure top rankings for the client's GMB in Newmarket.
The Challenge
Priority keywords did not rank in the first 3-5 positions on the first page of Google search results.
The site had a lot of technical SEO issues.
The data in Google My Business still needs to be updated to the latest standards.
The backlink profile should be more comprehensive compared to local competitors' sites.
Content on service pages was not optimized with LSI keywords, additional visual elements, testimonials and photos.
EEAT principles were not followed.
What we did
We conducted a technical audit of the site, correcting all errors
We changed the link- building strategy
Introduced structured data markup
Strengthened cross-linking
Updating content on existing service pages
Optimized headlines and texts
Changed keyword density
Updated page structure
Increased content informativeness
Expanded site structure
Optimized Google Business Profiles
Improved EEAT factors that increase professionalism scores for Google
Our Achievements
By executing a comprehensive strategy focused on both external and internal website optimization, we successfully enhanced the rankings for key strategic keywords. This led to a substantial increase in the number of targeted visitors.
Referring Domains
Improved the quantity and quality of referring domains by aligning with the website's link profile strategy.
organic keywords
The visibility of eastriverdental.com has enhanced significantly, leading to a rise in the number
of keywords for which the site now ranks in search results.
Branded vs. non-branded traffic
Significant change in the ratio of branded to non-branded queries.
Competitive positioning
Over the last nine months, eastriverdental.com has strengthened its standing
in search rankings, gaining an edge over its competitors.
Several examples of position growth
| Keyword | position | rank change |
| cosmetic dentistry newmarket | 1 | - |
| cosmetic dentists | 1 | - |
| cosmetic dentists newmarket | 1 | - |
| newmarket cosmetic dentists | 1 | - |
| cosmetic dentist newmarket | 1 | +1 |
| dental office near me | 1 | +1 |
| family dentist | 1 | +1 |
| family dentist near me | 1 | +1 |
| family dentists newmarket | 1 | +1 |
| newmarket cosmetic dentist | 1 | +1 |
| composite veneers | 1 | +100 |
| dental veneers | 1 | +100 |
| family and cosmetic dentistry | 1 | +100 |
| family dentists | 1 | +100 |
| Keyword | position | rank change |
| sedation dentistry | 1 | +2 |
| porcelain veneers in newmarket | 1 | +26 |
| best cosmetic dentist | 1 | - |
| cosmetic dentist | 1 | - |
| cosmetic dentistry | 1 | - |
| dentists | 2 | +3 |
| emergency dental | 2 | - |
| emergency dental near me | 2 | - |
| newmarket family dentist | 2 | - |
| dental office | 3 | - |
| dentist near me | 3 | - |
| emergency dental clinics | 3 | - |
| dental clinic near me | 3 | +3 |
| emergency dentist | 3 | +98 |
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